BEGIN:VCALENDAR PRODID:-//suda.co.uk//X2V 0.9.1 (BETA)//EN X-ORIGINAL-URL:http://2007.sxsw.com/interactive/programming/panels/ X-WR-CALNAME;CHARSET=utf-8:south by southwest festivals + conferences VERSION:2.0 METHOD:PUBLISH BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How did Snakes On A Plane become cult phenomena before it even came out? Thank the bloggers\, a snake crazed Internet fan base and the best movie title ever. Surprisingly\, New Line Cinemas was disappointed. They thought the Internet hype would bolster box office receipts more than it did. Is New Line not viewing the whole picture or is the hype created by blogs and social network sites overrated? LOCATION;LANGUAGE=en;CHARSET=utf-8:9ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Real Story Behind Snakes on a Plane URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060239 DTSTART;VALUE=DATE-TIME:20070309T213000Z DTEND;VALUE=DATE-TIME:20070309T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Panels or parties? Sleep or another trip to Starbucks? Experienced pros give their insights on making the most of your next few days in geek wunderland. LOCATION;LANGUAGE=en;CHARSET=utf-8:9ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Rawk SXSW URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060174 DTSTART;VALUE=DATE-TIME:20070309T230000Z DTEND;VALUE=DATE-TIME:20070310T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Learn how you can effortlessly set up your own videoblog -- and contemplate the immense power inherent in this new form of media. We'll show you what people are doing today\, take you through the basics of getting started and look at what makes videoblogging different than filmmaking or television.\n\nThis special panel takes place at the Carver Museum Cultural Center (1161 Angelna Street). FREE admission\, no badge or pre-event signup needed to attend this session. LOCATION;LANGUAGE=en;CHARSET=utf-8:Carver Library SUMMARY;LANGUAGE=en;CHARSET=utf-8:Your Video Blog Can Save the World URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060278 DTSTART;VALUE=DATE-TIME:20070309T230000Z DTEND;VALUE=DATE-TIME:20070310T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:It's been just over ten years since CSS1 was finalized\, and almost 11 since the first CSS-supporting browser was shipped. A small group of grizzled veterans reflects on a decade of successes\, triumphs\, failures\, disappointments\, reversals of fortune\, and just plain fun in the world of CSS and web design. Warning: may include surprising historical information\, residual kvetching about past mistakes\, and context for interpreting the next ten years. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:A Decade of Style URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060107 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:If a picture is worth a thousand words\, how much is online video worth? Ten thousand words? A million words? Adding video to your web site can convey much more than static pictures and truly engage your site visitors. This panel will cover how and why to move video content online including discussion of various video formats and digital rights management. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Better than 1\,000 Words: Video on the Web URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060122 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Design is intricately linked to culture and technology\, both of which are changing rapidly. What does this mean for designers? What are the currently emerging social trends and technologies and how will they affect the way we design and use products?This panel will discuss the following trends and what they mean for designers:- The line between designer and consumer is becoming blurred. You are what you contribute. Innovation is becoming democratized as more people have a voice in the design of the products they use. The DIY mentality and arts and crafts ethic is resurging.- The cost of technology is rapidly decreasing and becoming commoditized. Rich social media will become increasingly integrated into the environment and vice versa.- Consumerism is expression. We rely on objects to define us. We can create and purchase things to help us differentiate ourselves. Selection and composition are powerful ways to create.- Media is social. There is power in numbers and aggregation. Focused communities spring up organically and are good at judging\, filtering\, and describing. Yet individuality within these communities is encouraged and achieved through customization. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Emerging Social and Technology Trends URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060149 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The decision has been made to have ads on your site\, but before you place any ads\, what should you consider\; selling your own ad space\, being part of a small ad network or teaming up with a search engine. Find out what each has to offer while learning what to look for in an advertising partner. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Publishers & Ad Networks URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060200 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel will explore the rise in popularity and sophistication of online virtual worlds such as Second Life. The discussion will probe the (somewhat contentious) idea that participatory online worlds offer a glimpse of the way people will interact with information and with each other in the future. The panel will highlight the competitive necessity of developing a strategy for moving web work into virtual worlds. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Terraforming the Internet: When 3D Models Meet Business Models URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060226 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With two excellent libraries released in the last year from Google (AJAXSLT) and Sarissa\, client-side XSLT in Javascript is becoming a real option for developers. By promising device independance\, platform independance\, and web-oriented\, distrubuted computing potential\, XSLT offers component developers an avenue perfectly suited for web services specializing in XML and XHTML. With XSLT 2.0 and XForms support coming up around the bend\, it's time to revisit some ways in which XSLT can help speed up repetitive DOM manipulations. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Why XSLT is Sexy URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060272 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it's great. It is possible to strike that balance: Building community\, maintaining credibility\, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration -- and who have been working on the ground level themselves. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:World Domination Via Collaboration URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060274 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Content is supposed to be king in the royal order of what makes or breaks online endeavors (for those who care executive management is the queen while design and development are the bratty step children who never\, ever\, get along and are always being talked about in the tabloids) but we don't really talk about it. As always there are a number of great panels on the design and distribution mechanisms for content but not too much about creating better word architecture or English in written form. During this session our panelists\, who write for different reasons\, styles and audiences on the web\, will talk about what makes for good writing\, what each person does to keep fit with verbs and vowels\, and what the future might hold for the written word in a world that is being inundated with podcasts and video. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Writing\, Better URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060277 DTSTART;VALUE=DATE-TIME:20070310T160000Z DTEND;VALUE=DATE-TIME:20070310T170000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You've received the creative brief\; now what? Learn how to draw creative inspiration for your web design projects from a number of likely and unlikely sources. Using examples from our heros' work as well as our own\, we'll demonstrate how successful projects have benefitted from the use of all five senses\, a keen understanding of history\, and a little luck. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:After the Brief: A Field Guide to Design Inspiration URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060112 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Part game\, story and treasure hunt\, alternate reality games introduce people to a world of creative play\, skywriting\, online games\, phone calls\, radio broadcasts\, secret websites\, blogs\, texts\, coded adverts\, emails\, hidden audio files and helicopter chases. What you need to know about what's been happening and what's happening next from industry leaders. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:ARG! The Attack of the Alternate Reality Games URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060115 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There have been some complaints in the blogsphere from women of colour that there is friction that exists online in relation address issues of race and racism on women's networking sites\, which deter the purpose of providing a space to learn about issues that affect various cultural communities. Do social networking sites help with understanding people from various cultures\, or do they inadvertently exclude the experiences of others? LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bridging the Online Cultural Divide URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060127 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Don't know your Ajax from your elbow? Feel left out at parties when the talk turns to web 2.0? Then this session is for you. We will walk you though everything you need to know about web 2.0\, from the hottest buzzwords to the latest design trends. In just 60 short minutes\, we'll have you talking like Jason Freid and one step closer to being bought by Yahoo! LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Bluff Your Way in Web 2.0 URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060169 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:It's a 'dog eat dog' world in the media business. And\, now that filmmakers and the film industry are catching up to what online businesses have known for a while -- how can they make the most of it all? Does the Internet open up even more avenues for film producers and directors? Or\, are there just as many limits? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:New Dogs\, New Tricks: New Media Goes to the Movies URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060195 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Fine arts have long held a subtle\, yet influential grip on both information and design. From cartoons\, illustrations\, digital art\, photography and more\, you'll hear firsthand from some of the best in their fields\, have a chance to explore the past\, present\, and future of the techniques that you see around the web\, and how it can improve your own work and get both sides of the brain working better together. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Influence of Art in Design URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060235 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Whether your intent is to start a new business or simply make some money from existing projects\, generating revenue from online services is rarely straightforward. Making money from your sites usually requires creativity\, passionate understanding\, and lots of trial and error. Whether your goal is to cover expenses of a side project\, quit your day job or to cash-out and retire early\, this panel will explore real-world success stories of making website into web companies. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Turning Projects Into Revenue Generating Businesses URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060246 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Online life is rich with positive intellectual and social experiences\; yet\, we frequently focus on how to keep young people out of online places that adults don't know or trust. Designers can play powerful roles by refocusing the discussion on supporting creative and social online experiences. Panelists discuss design opportunities to amplify young voices and enrich young peoples' lives through emergent technologies like blogs\, wikis\, and social networking sites. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Under 18: Blogs\, Wikis and Online Social Networks for Youth URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060248 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Making software predictable and consistent makes it much easier to use. This session will explain UI consistency and point out examples of failures and their consequences. We'll discuss when it's appropriate to break consistency\, and how to build tools and process to ensure applications are consistent with human interface guidelines and real-world practices. Specific attention will be paid to consistency in your everyday tools: Mac OS X and Adobe applications. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:Getting to Consistency: Don't Make Your Users Think URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060281 DTSTART;VALUE=DATE-TIME:20070310T173000Z DTEND;VALUE=DATE-TIME:20070310T183000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:By merging technology and cognitive science\, Sierra brings an entirely fresh perspective to the challenges faced by today's new media professionals. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Kathy Sierra Opening Remarks URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060180 DTSTART;VALUE=DATE-TIME:20070310T200000Z DTEND;VALUE=DATE-TIME:20070310T210000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do social networking tools eliminate the role of faculty and other authoritative sources? Are courses dead\, replaced by referential webs and empowering wikis? Or do the tools threaten a chaotic "yellow learning" environment where the most connected claim is given the most credence? Taxonomy versus folksonomy\, lecture versus discovery\, AOL versus myspace are but a few of the microrevolutions representing this shift in how we will learn tomorrow. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Outta Control: Does Education Matter Anymore? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060203 DTSTART;VALUE=DATE-TIME:20070310T200000Z DTEND;VALUE=DATE-TIME:20070310T210000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Services such as Delicious\, Flickr\, and others allow users to tag various kinds of content. Some people use the tags for personal information management -- making things easier to find -- and others use tag to discover certain kinds of content -- such as pictures of puppies. But are people tagging the content with that use in mind? For use by others? Or just for personal use. This panel will consider trends in tagging\, as well as the _possible_ social value it can bring. (This panel will not look at how cool and important folksonomies are\; it will look at how people actually behave inside them. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Tag. You're It URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060222 DTSTART;VALUE=DATE-TIME:20070310T200000Z DTEND;VALUE=DATE-TIME:20070310T210000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There's a lot you can learn from just looking at your own code line by line. Join us as we dissect a live web application that uses modern web technologies and see how the code can show us what it took to create a web app from idea to launch. We'll answer questions about conversion ratios\, after launch concerns\, attracting users\, code line counts\, and how much does Ajax really help or hurt\, and at what cost to development time? Does implementing a payment system really take a third of your code? Find out the answers to these and much more as we see which business processes were the easiest to implement by looking at code length\, time to implement\, and the support required. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web App Autopsy URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060262 DTSTART;VALUE=DATE-TIME:20070310T200000Z DTEND;VALUE=DATE-TIME:20070310T210000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The 'Generation X" and "JPod" author has also made his mark in art\, theatre and new media. At SXSW\, he talks about his transition to screenwriter. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:Everything's Gone Douglas Coupland URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060283 DTSTART;VALUE=DATE-TIME:20070310T200000Z DTEND;VALUE=DATE-TIME:20070310T210000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:These days\, everyone is a player. Industry experts discuss and debate the increasingly important role of casual games in building entertainment brands. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Games + Entertainment Brands: Five Top Trends In 2007 URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060284 DTSTART;VALUE=DATE-TIME:20070310T200000Z DTEND;VALUE=DATE-TIME:20070310T210000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Wikis and Open Content development depend so much on community ownership\, but it can be hard to add money into the mix. Figuring out a way to give real control to contributors\, and still make enough money to keep the servers running\, is a huge challenge. This session will cover how wiki and commerce collide\, how it can work\, what to watch out for. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Commercialization of Wikis: Open Community That Pays the Bills URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060133 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T215500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Can your blog really make you a star in the world of book publishing?This session includes feedback from a variety of bloggers-turned-authors whose recently-released books have propelled them to the top of the best-seller lists. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:From Blog to Book URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060157 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T215500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As online information gets more complex and Web design gets more powerful\, we're increasingly turning to the rules of traditional design to help shape our online experiences. This is a how-to panel on how to apply grid-based logic to Web layouts for maximum impact. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Grids Are Good and How to Design with Them URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060166 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T215500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The world of business and product design is changing. In fact\, we have seen a number of trends taking shape that we believe are all pointing to the end of "products.' There is a growing realization that we are no longer designing single\, stand-alone\, centralized\, static things\, web sites\, or systems. As the internet and digital networks in general become more ubiquitous\, more distributed\, and more integrated in our lives\, we're finding that it's hard to find a "product" that is not also\, or even mostly\, a service. These service design projects generally involve multiple touchpoints or channels (i.e. the web\, mobile devices\, and physical spaces\, etc.)\, a focus on long-term relationships\, and the need for consistent experience across throughout. In fact\, consumers expect more variety\, more control\, more interoperability\, more adaptability\, and more consistency in experience than ever before. This has serious implications for business\, design\, and development. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Stop Designing Products URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060221 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T215500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As games continually evolve into a mass market product\, more and more players find themselves wishing they could 'make' the games they play. With a variety of available approaches for breaking into the interactive games field\, navigating the employment terrain can be a confusing and uncertain experience without advice from seasoned game pros. Meet industry insiders as they provide tips and methodologies for successfully designing your game industry career path. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Inside Scoop: Getting a Job in the Game Industry URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060236 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The days of the old-fashioned network channel are numbered. When anyone can make content\, who will be the top content creators? Who will distribute? How will consumers choose? Do we need Hollywood? Do we even need aggregators? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:TV: The Next Generation URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060247 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the advent of Microsoft's Internet Explorer 7\, web designers can use more advanced CSS design techniques to a larger audience than ever before. In this panel\, attendees will learn about CSS techniques that impossible to do under previous browsers to ride the next wave of web page designs for modern browsers. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Unleashing CSS: How I Learned to Stop Worrying and Love Internet Explorer 7 URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060250 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T215500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:If your web application can't easily be adapted as a classic text adventure\, your application has serious problems on multiple levels. Applications that can't be easily adapted likely suffer from application structure and design problems\, UI dependency\, to organizational politics and bad decisions. Applications with open APIs\, simple information organization\, built in the spirit of sharing make great text adventures\, and not coincidentally\, are usually very successful as web application. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Your Web Application as a Text Adventure URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060279 DTSTART;VALUE=DATE-TIME:20070310T213000Z DTEND;VALUE=DATE-TIME:20070310T215500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What is the deeper mathematical essence of our visible world? Throughout nature and technology--and places where they overlap--there are algorithmic systems that generate beauty. They appear in countless and surprising places: seashells\, music\, flowers\, chemical reactions\, art\, and mathematics itself. The panel will be both a survey of the stunning images and animations created by these systems. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Beautiful Algorithms: Design from Nature and Mathematics URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060119 DTSTART;VALUE=DATE-TIME:20070310T220500Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the exploding popularity of DOM Scripting\, Ajax and JavaScript in general\, it's important to know what to do -- and what not to do -- when dealing with these technologies.This session will walk you through several real-world examples\, pointing out common mistakes that hinder usability\, accessibility\, and searchwhile teaching you ways to avoid them altogether\, either programmatically or simply by altering the way you think about JavaScript-based interactivity. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Ruining the User Experience: When JavaScript and Ajax Go Bad URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060214 DTSTART;VALUE=DATE-TIME:20070310T220500Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Don't need no VC when you've got a PC." Not only has technology revolutionized the production and distribution of content, but it has also allowed indie creators to bypass traditional lawyers/MBAstodefine the rights fortheir creations and reap maximum profits. The Constitutionstates thatcreators own their creations--so now what's the best way for creators to share, sell, and profit? From Open Source CMS to online incorporation to web 2.0/3.0 to the registering of patents, trademarks, and copyrights, this is a panel for the indie creator. Click here to read more about this concept. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web 2.0 / 3.0 ArtsEntrepreneurship.com: Make Your Passion Your Profession URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060259 DTSTART;VALUE=DATE-TIME:20070310T220500Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Since its inception\, the Web's been repeatedly destabilized by misuse of its original intentions. Gray-hat implementations like leeched images\, scraped screens\, and hacked-up script tags gave rise to the business models that made the Web profitable\, most notably\, banner ads. Standards purists go all pale and weak in the knees ... but the bizdev guys just love 'em. In this panel\, we discuss the philosophical implications of the best-known hacks and what businesses are doing to protect themselves or take advantage of them. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web Hacks: Good or Evil (or: Welcome to Web 2.666) URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060263 DTSTART;VALUE=DATE-TIME:20070310T220500Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The ability to draw within the browser\, without a plugin\, has been a significant shortcoming of web development for many years\, until now. What's possible now\, and what challenges are there with implementing vector graphics in the browser. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web Vector Graphics: Myth or Reality URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060265 DTSTART;VALUE=DATE-TIME:20070310T220500Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:"Honey\, let's work together!" sounds like a good idea at first -- but how does it actually work in practice? In this session\, you'll hear what succeeds\, what doesn't\, and what (nearly) brings couples to the break-up point as several successful programmers\, designers\, and writers talk about how they work with the person they love and love the person they work with. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:When Your Partner Is Your Partner: When Home & Office Collide URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060269 DTSTART;VALUE=DATE-TIME:20070310T220500Z DTEND;VALUE=DATE-TIME:20070310T223000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Successful\, creative and self-taught entrepreneurs (from graphic designers\, to producers\, to crafters) will discuss and offer advice on what it's really like to be the gal running the show. With experience running their own successful businesses on-line and off\, each of these women has a wealth of information\, advice and success stories to share. The panel will explore what makes business different from a female perspective\, the particular challenges the panelists have faced\, how to create/maintain a business with/without employees and how to achieve financial success all without boas or pink markers. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Boss Lady URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060126 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You know web standards backwards and have redesigned countless websites. You don't want to do it forever\, but you don't need to start from scratch either: what you have is an excellent foundation. In an industry where career paths and professional development options are yet to crystallize the array of choices can be bewildering. Where to? Fivepanelists discuss the challenges of their diverse journeys out of the xhtml trenches. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:From Tags to Riches: Life After Code URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060156 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Sex\, politics\, and religion: the three things you're not supposed to talk about with people you don't know. And yet we find lots of all three on the web\, although religion is arguably the least visible. How does the blurring of the boundary between public and private space online affect the way we talk about spirituality? How do online faith communities differ from traditional offline ones? All this and more... LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Ghost in the Machine: Spirituality Online URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060163 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Elite web designers are baffled by the success of seemingly "undesigned" sites like Google\, Craigslist\, and eBay. Usablity expertsexplain the success of such sites as a triumph of function over style\, others claim that a good business model always beats good design. This panel will investigate a third possibility: Just as Apple\, BMW\, and The New York Timesmarket high-end products to elite customers\,Wal-Mart\, Fox News\, and World Wrestling Entertainment target their working-class customers very... differently. Is there a design class system? LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:High Class and Low Class Web Design URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060168 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Last year online mapping was emerging\, now it's everywhere\; on your mobile\, in your camera\, on your wearable head-up display\, in your location aware clothing\, even on paper and in your kids. Which of those did I totally make up? Guess it's time to check in with those people who actually make maps\, merge virtual and real worlds at location flux points\, and\, you know\, put maps online. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Mapping: Where the F#*% Are We Now? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060187 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the public becomes more comfortable paying for premium content and services\, what can we learn from the pornographic trailblazers? What billing models and payment systems are working online in porn that would successfully crossover to mainstream? What types of content and services can types of sites are ready for the Porn Path of Pay to Peruse? The panel will include veterans in the online adult industry discussing relevant trends and lessons learned. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Pay Up! Should Publishers Choose the Porn Path? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060205 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the advent of videoblogging\, independent producers are exploring boundaries and using technology to create professional content in their living rooms. In this panel we'll explore the ins and outs of forming a new media production company\, the technology/content marriage\, building online communities\, the aesthetics of video on the web\, the trials and tribulations of working with a limited staff and budget\, and the challenge of ultimately becoming profitable. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Production Companies 2.0: Taking Online Video to the Next Level URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060211 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:New publishing technologies challenge the traditional structure of peer-reviewed scientific journals. For hundreds of years the "article" has been the primary vehicle for conveying scientific information - but semantic markup\, tagging\, and wiki are reconstructing scientific publications into a flexible and evolving concept. This panel will look at the social and legal implications of "Web 2.0" and "Semantic Web" as they impact science and scientific knowledge. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web 2.0 and Semantic Web: The Impact on Scientific Publishing URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060260 DTSTART;VALUE=DATE-TIME:20070310T230000Z DTEND;VALUE=DATE-TIME:20070311T000000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The development of WCAG 2.0 has been contentious. Some in the accessibility field are not pleased. There is even a call for an invitation-only group outside of W3C to develop WCAG 1.0 extensions. Which criticisms have sound basis\, and which are based on misinformation? How is W3C WAI addressing the input it has received on WCAG 2.0 Working Drafts? A frank and open discussion of the state of accessibility standards. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Accessibility Wars: A Report From the Trenches URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060109 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How do you provide a consistent user experience across various devices (web\, TV\, handhelds\, cell phones) that reinforces the concept of convergent services? A panel of design experts discuss the goals and benefits of creating a consistent user experience\, and examine the challenges that lie in presenting those services across mediums. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Designing for Convergent Devices URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060144 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:No privacy? Spy on yourself and commodify your attention stream! Countless representations of ourselves flood the net with information daily. What is happening to our models of attention? trust? reputation? Rate my new fighting style unstoppable and I'll trade you this artifact I forged in World of Warcraft... Expect a lively debate from noted experts on attention and identity and skeptics who think most of the sentences above are content-free. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Every Breath You Take: Identity\, Attention\, Presence and Reputation URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060150 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How to best nurture your online community ecosystem in order to avoid fan burnout\, maintain balance between community and company goals\, and drive business success. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:Community Ecology: Finding Balance When Working with Fan Groups URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060151 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Handheld game platforms like the Nintendo DS and GBA enjoy huge install bases\, strictly controlled development tools and\, in the case of the DS\, impressive horsepower. Yet some of the most innovative applications spring not from sanctioned use but from homebrew non-game programs and hacks. Featuring exploitations of modern handheld game systems\, and even some vintage ones\, this panel demonstrates how popular game hardware is manipulated for innovative artistic and commercial ends. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Game Perverts: A Robot\, a DS and a Dot Matrix Printer Menage a Trois URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060158 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:For a variety of reasons\, the short film is 'back' in a big\, bad way. Did it ever leave? Filmmakers and producers chat about the 2007 model for short-form artists\, and the all-important question: 'How do I make any money as a shorts filmmaker?' LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Long Talks on the Short Form URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060185 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In 2005 David Hochman wrote in the New York Times\, "The baby blog in many cases is an online shrine to parental self-absorption." Since then\, the baby blog has come a long way--and advertisers and networks like Blogging Baby\, BlogHer\, Federated Media\, Minti\, ClubMom\, and Nickelodeon's Parents Connect are taking notice. How has this new attention affected the way parents put themselves--and their kids--online? Is "mommyblogging" still marginal--or is it ready to be monetized? LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Parent Bloggers 2.0: Can 'Diaper Diarist' Make Real Dollars? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060204 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Now that RSS is starting to hit the mainstream\, how can it be used for more than just syndicating blog posts? Savvy businesses are starting to use RSS for a variety of marketing purposes including advertising\, iRSS\, and podcasting. This panel will discuss the current trends and examples of RSS marketing\, specific steps to use RSS for marketing\, and RSS publisher best practices. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Using RSS for Marketing URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060252 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:User-Centered Design has been the predominant method for the design of successful experiences for years\, but Donald Norman's notion of Activity-Centered Design advocates ignoring the idiosyncrasies and demands of specific user types to instead focus on the user's whole activity. In this session\, experts in the field of Interaction Design and Usability come together to debate the merits of each approach and find the solutions that work. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Why We Should Ignore Users URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060271 DTSTART;VALUE=DATE-TIME:20070311T150000Z DTEND;VALUE=DATE-TIME:20070311T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Synthetic\, alternate worlds such as Second Life\, There\, and Habbo Hotel are populated by customizable\, user-controlled avatars. These exciting spaces are increasingly being eyed as the next level in experiential marketing. Does a successful marketing effort target the user or the avatar? What are the best ways to capture and retain attention in a virtual world? Our panelists discuss the business\, cultural\, and ethical considerations of marketing to avatars. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Avatar-Based Marketing in Synthetic Worlds URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060117 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Many nations have no tradition of free speech\, and in those contexts\, blogging can be extremely dangerous. How can those bloggers protect themselves\, and how can we help them? LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Blogging Where Speech Isn't Free URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060124 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Have you ever wondered how the top designers work their magic? What is their workflow? What tools and techniques work best for them as they create compelling and inspiring designs. Find out the workflows that work best in today's fast paced environments. Get tips and best practices as true 'Design Superheroes' share their craft. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Design Workflows at Work: How Top Designers Work Their Magic URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060143 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Flickr recently launched a geo-tagging application that positioned 1.5 million flicker photos on Yahoo Maps in 48hours.Google Earth features content that includes everything from touring a spot on the globe before visiting it to instantaneous seismic monitoring of every earthquake on the planet. How does the world adapt to new virtualrepresentations of spatial reality? What trends can we expect as geologcal converges with other data and devicesfor spatial orientation grow more sophisticated\, cheaper\, and pervasive? LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Living in a Spatial Reality URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060183 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:From obscurity to popularity on YouTube.com\, the people behind LonelyGirl15 talk about their experiences with online filmmaking and the swirling questions of what's real and what's staged. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Lonelygirl15 Case Study URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060184 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:So you are easily distracted by whatever new is happening. Learn how to use new media to turn this supposed weakness into your greatest strength. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Making Your Short Attention-Span Pay Big Dividends URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060186 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Open source and standards are like religion to some in tech\, but many non-developer technology consumers wonder: why should we care? Check out this debate between open source advocates and devil's advocate\, figure out if you care LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Non-Developers to Open Source Acolytes: Tell Me Why I Care URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060196 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:More and more educators are turning to video games to capture the attention of their students. Does such technology really improve the learning process? LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Serious Games: Can Learning Be Hard Fun? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060217 DTSTART;VALUE=DATE-TIME:20070311T163000Z DTEND;VALUE=DATE-TIME:20070311T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Digital distribution and downloadable games are the future of this industry. Do you have the expertise and tools in place to ride this newest wave of gaming innovation? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Digital Distribution: The Way of the Future for Gaming URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060145 DTSTART;VALUE=DATE-TIME:20070311T190000Z DTEND;VALUE=DATE-TIME:20070311T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Practical advice about designing and developing for the mobile web is virtually non-exisitant. As a web developer it can be difficult to make heads or tails about one of the essential mediums of the information age. At the end of this session you will know not only how to create mobile websites\, but why you should from one of the experts in the field. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Everything You Always Wanted to Know About the Mobile Web...but Were Afraid to Ask URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060152 DTSTART;VALUE=DATE-TIME:20070311T190000Z DTEND;VALUE=DATE-TIME:20070311T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The real problem with email lies in its quality\, not quantity. People make too many mistakes with email -- "Reply All" disasters\, for example. And many people email mindlessly\, with language too casual or too cold. In our forthcoming book\, SEND (due out April 2007)\, we explore ways -- based on science and our own experience -- to create emails that are less annoying and more effective. We'll present these\, along with the results of an anecdotal survey revealing what about email most aggravates SXSW participants (join the discussion in advance at www.thinkbeforeyousend.com). First 100 panel attendees get free review copy of the book. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:I Can't Believe You Sent That: E-mail Disasters\, Large and Small and How to Avoid Them URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060175 DTSTART;VALUE=DATE-TIME:20070311T190000Z DTEND;VALUE=DATE-TIME:20070311T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Fried and Torrone cover a variety of fascinating topics including open source\, hacking and the do-it-yourself (DIY) technology movement. LOCATION;LANGUAGE=en;CHARSET=utf-8:Hilton / Grand Ballroom SUMMARY;LANGUAGE=en;CHARSET=utf-8:Keynote Conversation: Limor Fried / Phil Torrone URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060181 DTSTART;VALUE=DATE-TIME:20070311T190000Z DTEND;VALUE=DATE-TIME:20070311T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:One size does NOT fit all\, so now what? Global audiences differ in preferences\, online behavior and adoption oftechnology. What do you need to know to design something that really fits for an audience that's constantly changing and so big you can never get your arms or mind completely around them? How should your design process differ from only designing for your own country? Does your design process need to change as your audience grows into new regions? We'll give you key information you need to know in order to successfully design for the online masses around the globe. Our discussion will explore the challenges of designing one experience for global users versus designing specifically for regions. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Perspectives on Designing for Global Audiences URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060207 DTSTART;VALUE=DATE-TIME:20070311T190000Z DTEND;VALUE=DATE-TIME:20070311T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There is a lot of confusion surrounding WCAG 2.0 and few developers have read or want to read the guidelines. But accessibility is\, at its core\, eminently achievable. This session will look at real-world accessibility problems and show how they can be fixed using tools and add-ons that are freely available. Less talk about stuffy documentation and specific checkpoints\, more hands-on action to solve the underlying problems LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Accessified! Practical Accessibility Fixes Any Web Developer Can Use URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060110 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The web is finally moving beyond simple html! How can you make rich web-based user experiences that don't surprise or aggravate your users? When should you use AJAX\, when should you use Flash\, and when should you mix the two? What are the opportunities and pitfalls when creating richer web interfaces? LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:AJAX or Flash: What's Right for You? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060113 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the click of a mouse\, you can reach millions of fans without spending millions of dollars. Movies are now sporting their own MySpace pages and blogs during production. Fans and moviemakers can connect from all over the world. Is the online presence of movies the new frontier for filmmakers? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Building an Online Fan Base URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060130 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There's a lot more to running a web design business than HTML and Photoshop! In this panel\, James Archer from Forty will be discussing wide-ranging issues affecting web professionals.Topics will include project management\, dealing with clients\, marketing your services\, finding work\, writing contracts\, improving efficiency\, and organizing your finances. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Deadlines\, Clients and Cashflow: The Business Side of Web Design URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060139 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:MySpace is junk. MySpace is ugly. You hear designers say this often. Funny\, architects thought the same thing about Las Vegas until the book Learning from Las Vegas revealed its hidden patterns. Las Vegas has much to teach about design--and about MySpace--for those who can see why it is as it is. Find out how you can apply the patterns of Las Vegas to your website or device. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Learning Interaction Design From Las Vegas URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060182 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There's been a lot of buzz surrounding online advertising\, but advertisers still aren't tapping the full potential of the web. Panelists will weigh different next generation advertising opportunities such as using interactive elements and original content production. Panelists will also discuss the value for both advertisers and websites in jointly creating relevant and precisely-targeted ad campaigns. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Advertising: Is it Worth It? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060199 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Spam\, spim\, spit\, comment spam\, referrer spam\, splogs\, software exploits\, viruses\, worms\, phishing\, dictionary attacks\, cross-site scripting\, social engineering: does everything new we do online have its own categories of abuse we have to protect ourselves and our users against? Can anything be done to stop it\, or at least to defend ourselves against it? Listen to the experts as they discuss the solutions\, for better or for worse. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Spam of All Kinds: Dealing with Online Abuse URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060220 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Most videogames rely on two simple forms of interactivity to tell their story: shooting a stranger and navigating a building. But most great stories are about character emotions. This talk looks at examples of state-of-the-art technology\, emerging forms of gameplay\, and the non-player character as a literary form. We will then discuss where the NPC (non-player character) and QPC (quasi-player character) might be going in the coming years\, and what this means to online communities and games. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Virtual Worlds and Virtual Humans: NPCs and Avatars URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060256 DTSTART;VALUE=DATE-TIME:20070311T203000Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What do teachers at every level need to know and do to turn out students who are market-ready with skills that reflect the best practices in accessible\, standards-based web sites? Get tips on where to start the education process and what to include in a standards-based program. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Best Practices for Teaching Web Design URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060121 DTSTART;VALUE=DATE-TIME:20070311T210500Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Technology and markets are converging to support the blognovel/blognovela\, and the net\, given the right tools\, could be poised to disrupt big publishing houses. What are book publishers not getting about blogs? What did your fiction blog-personas allow you to say that you couldn't say as yourself? How are "character blogs" are being used by corporations as a marketing tool. In blogging\, does art trump truth? LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Fictional Bloggers URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060153 DTSTART;VALUE=DATE-TIME:20070311T210500Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With lawsuits starting to spring up involving the ADA\, large corporations are going to have to start focusing on the hows and whys of making their web presence accessible. Being the Accessibility Evangelist inside Chevron Corporation\, I can offer some great advice about overcoming some of the internal obstacles necessary to implement an accessibility program inside large corporations. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Moving Large Corporations Towards Accessibility URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060191 DTSTART;VALUE=DATE-TIME:20070311T210500Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In twenty-five years\, the Mongol army subjugated more lands and people than the Romans had conquered in four hundred years. Whether measured by the total number of people defeated\, the sum of the countries annexed\, or by the total area occupied\, Genghis Khan conquered more than twice as much as any other man in history and he did it all with an army that was nearly always outnumbered 3 to 1 on the battlefield. While every technique doesn't always translate well\, we'll show you ten that works great in a startup. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Ten Ways to Run a Startup Like Genghis Khan URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060225 DTSTART;VALUE=DATE-TIME:20070311T210500Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Like many programming languages\, JavaScript keeps evolving. This session explores new developments within the language and what you can do with them. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of JavaScript URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060230 DTSTART;VALUE=DATE-TIME:20070311T210500Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:If the world is flat\, and there's never been a better time to be an entrepreneur\, and we can all start small and iterate based on user feedback\, then do we have to be in Northern California to make great Web apps? This panel looks at the experience of high-profile application developers who dev far from Silicon Valley. Are you outside the loop if you're not in the Valley? What are the benefits? The obstacles? The provincials tell all. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:ValleySpeak for the Rest of Us: Developing Apps Outside InternetVille URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060253 DTSTART;VALUE=DATE-TIME:20070311T210500Z DTEND;VALUE=DATE-TIME:20070311T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Watch and learn as four top creative directors improv an interactive campaign in less than an hour. They'll spare\, debate and fly through ideas to uncover their proven techniques for compelling and winning integrated campaigns. Who knows\, maybe there'll be bloodshed. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Create a Campaign in an Hour URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060135 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As we distribute packets and bits online\, our new challenge is to follow those complex paths with robust conceptual and physical distribution models and methods for exchanging value. The contemporary virtual marketplace combines intangible and tangible products in ways undreamed of before the advent of digital convergence. How are we addressing the new world of niche markets\, and how do we scale our activities as more and more new markets emerge? LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Distribution 2.0 URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060146 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Last year\, we talked about how to convince your company to embrace web standards. What happens after that? We'll discuss what happened at AOL and how that same small group of committed geeks worked from the bottom up to start a developer network\, open up AIM\, embrace mashup culture\, open source\, agile development\, external developers - and how you can do the same. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Convince Your Company to Embrace Mashup Culture URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060170 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Tooting your own horn doesn't come easy to geeks and programmers. When you decide to leave BigCo or Startup.com and go freelance\, how do you market and advertise your skills as an individual? Freelance panelists discuss strategies and difficulties of representing your personal brand when you take the leap and go independent. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:"I'm Good\, Really!": Self-Marketing for the Freelance Web Geek URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060176 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've got the participatory web\, Web 2.0\, whatever you want to call it. Millions of amateurs now routinely use the web to create and distribute their own movies\, mash-ups\, blogs\, custom widgets\, interfaces\, and the like. This wave of user-created content is swelling towards video games and virtual worlds. PC games can be modded and customized\, console systems are really just powerfully networked computers in the process of opening up\, and virtual world platforms are emerging that allow you to create completely personalized identities and environments. More and more the means of content creation are being offloaded from traditional top-down gaming companies to independent teams and individuals for self-expression\, personal projects and profit. This panel will examine the trend towards user-creation in gamespace and focus on new opportunities exemplified by virtual world platforms like Second Life and Multiverse\, software developer kits for the next-gen console systems (Xbox 360\, Nintendo Wii\, and PlayStation 3)\, 3D map and modeling platforms like Google Earth and Microsoft Virtual Earth\, and the surrounding content creation tools\, both currently available and on the horizon. If you've ever wanted into the game or virtual world space on your own terms\, whether it's running around Halo looking like your real life self or getting your own vision for a virtual experience off the ground\, the doors are beginning to open\, you don't need a badge to get to work\, and this panel is for you. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:On the Edge of Independent User-Creation in Gamespace URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060198 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What are the strengths and weaknesses\, triumphs and pitfalls\, of embracing a community-based\, user-driven business model? LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:People-Powered Products URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060206 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Computer technology has moved off the desktop and into homes\, cars\, pockets\, and urban streets\, in support of human relationships casual or intimate. Sex is an important facet of human experience\, something that intertwines with intimacy\, domesticity\, mental health\, play\, and many other areas of our lives. Sex + tech is more than lots o' internet porn. Let's talk about teledildonics\, virtuality\, intimate interfaces\, assistive technologies\, and more. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sex and Computational Technology URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060218 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Blogging has evolved from geeky side project to magazine-cover material. Along the way\, a number of 'blogging celebrities' have emerged legitimate media personalities with daily audiences equivalent to a cable show and salaries approaching 6 (and in some cases even 7 digits). Is it a media bubble\, or just the beginning? Join us in a spirited discussion about internet fame with some of the biggest (e.g. most-linked) in the business. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Rise of the Blogebrity URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060240 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Much talking has been done about the three different layers of front-end development: Data (HTML)\, Style (CSS)\, and Behaviour (JavaScript). But little has been mentioned about the integration of all three. This panel will explore how they interact with one another\, the best strategies for enhancing collaboration between the different areas\, and the unique results that can be achieved when they are combined in a truly synergistic manner. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Uniting the Holy Trinity of Web Design URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060249 DTSTART;VALUE=DATE-TIME:20070311T220000Z DTEND;VALUE=DATE-TIME:20070311T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Where can you find Ajax enlightenment? At the mystical point where akick-ass application connects perfectly with the Flow of the best userexperiences. Let Masters Jeremy and Derek guide you there. You seek to infuse your work\, whether an app or a website feature\, withthe power of Ajax. But\, taking the wrong path at the beginning of yourproject will lead to frustration for visitors\, rather than a graceful\,intuitive experience. True Masters start with the right questions: Whenis Ajax an enhancement? When is it a hindrance? how can its energy bechannelled elegantly? This insightful session will be grounded inreal-life examples and demonstrations\, revealing the impact of thechoices we make. Above all\, you'll learn the strategical thinking andhigher perspective that will ensure a brilliantly user-centered website. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Ajax Kung Fu Meets Accessibility Feng Shui URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060108 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The founders of the Internet's top Web Apps will be revealing the figures behind their web apps. How much did it cost to build? What did they pay for design\, development\, hosting? How much do they spend on marketing? What tips do they have for saving money when building your first web app. Where should you spend your money and where can you cut corners? Join us to discuss. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Barenaked App: The Figures Behind the Top Web Apps URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060118 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Is your team mired in the goo and muck of old-school thinking? Are your designers and developers divided on their approach and about to throw in the towel? Are you dying to move from a stale world to a more agile\, innovative approach? This panel features formerly stuck experts as well as those who have helped clients get out of the muck. Success in today's web environment means merging design and development thinking to move to a 2.0 world and beyond. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Get Unstuck: Moving From 1.0 to 2.0 URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060160 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the consumer demand for games that appeal and sell to female players of all ages continues to grow\, new challenges and discoveries are bringing light to the immense potential of the female player marketplace. Major game publishers\, causal game developers and high-profile media enterprises are all working harder than ever to get more girls and women into games\, by offering a more expansive range of product choices\, unique player experiences and targeted marketing campaigns. Join these experts to learn the latest trends and expectations for the growing female player market\, and how these demands are currently being met. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Getting Girls Into The Game: Designing and Marketing Games for Female Players URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060162 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Though we often talk of open source vs proprietary models for intellectual property as though the two were inopposition\, many companies see the two as part of a spectrum of ownership and licensing alternatives. How is Open Source working in the commercial mix? Are new forms of IP emerging? LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Revisiting Commercial Open Source Business Models URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060213 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With direct-to-DVD movie releases and 'unrated' copies of movies\, DVDs are stable presence and an ever-growing means for studios to get their movies to the public. Extra footage\, commentary tracks and other bonus materials entice fans to spend their money on owning copies of their favorite movies. Where is it all headed for the big studios and the indie filmmaker? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of DVD's URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060229 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In the past few years\, online media has embraced user generated content as king. Now that the volume of user generated content is becoming deafening\, can media place an authoritative editorial filter on user generated content to give a context to user opinions and content? Can original editorial and user generated content work together to bring the best of both worlds? LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:User Generated Content and Original Editorial: Friend or Foe URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060251 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Is Neal Stephenson's "metaverse" here\, and is it the Net's next generation -- or just a glorified game? Once gamer-only turf\, 3D virtual worlds like Second Life and World of Warcraft are now attracting millions of players-- and millions of dollars from corporations\, academia/non-profits\, and government agencies\, interested in the marketing\, research\, and prototyping possibilities. Is this the future of the Internet\, and if so\, where do we go from here? LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web 2.0 to Web 3D URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060261 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In a digital world\, it is possible to design luxury lifestyles in the here-and-now without waiting for retirement. This presentation explores extremes of creating time and mobility\, including: how to check e-mail twice a day...or once per week\; the end of time management and the birth of "selective ignorance"\; how to travel the world without your boss (or customers) ever knowing. First 50 people to arrive will receive via mail a FREE advance copy of The 4-Hour Workweek. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:The 4-Hour Workweek: Secrets of Doing More with Less in a Digital World URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060286 DTSTART;VALUE=DATE-TIME:20070312T150000Z DTEND;VALUE=DATE-TIME:20070312T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The foundation of many nonprofit groups is to organize and empower communities to move a mission or achieve a goal. Social networks\, virtual worlds\, and many net 2.0 applications do just that. The panel will address the challenges facing nonprofit organization as well as highlight examples of successful programs. The number of nonprofit organization is growing and it is vital that the technology address and service their organizational needs. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:American Cancer Society: Applying Disruptive Technology for the Nonprofit Sector URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060114 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How can short narrative films stand out in the sea of short\, funny\, and mostly non-narrative video clips that dominate the big video sharing sites? Is a niche site the answer\, or are short films bound to be lost in the crowd? What's the incentive to site operators\, if any\, to feature short film content. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Being a Coppola in the "Brookers" Era URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060120 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Whole new cultures are emerging around convergent media\, an example of which is The Matrix Trilogy\, the narrativeis which is contained\, not just in the films\, but also in comics\, animé\, games\, and web sites all serving acommunity of participants - they're actually more than "fans." Henry Jenkins' latest book\, Convergence Culture\, isan in-depth review and critique of several evolving transmedia cultures\, their quirks\, and their impact on ourperceptions. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Convergence Culture: A Conversation with Henry Jenkins URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060134 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As with the Web's transformation into Web 2.0\, game interfaces and software are becoming increasingly open\; you can modify Half-Life\, create a virtual skirt for sale in Second Life\, or write an entire application to run in World of Warcraft. As development and content creation becomes increasingly democratized\, this panel looks how games and virtual worlds may change over the next few years. What will it mean when every player can change the rules? How does emergent gameplay fit the picture? Is virtual commerce really all it's cracked up to be? And what happens when everyone's a developer and there's no one left to play the games? LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Gamer's Games: Microcontent and User Creation URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060159 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What are the challenges facing mobile design? We're all aware in a vague sense that mobile applications are the next "Big Thing" and that a lot of issues are arising from a lack of standards and limitations with the interface. Listen to a range of designers and consultants who are building independent applications and games as well as extensions of massive online presences discuss how they tackle these issues and what considerations to take if we were to delve into that space ourselves? LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Mobile Application Design Challenges and Tips URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060188 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You've got the servers\, the money\, the legal junk worked out --- now how do you scale your community? How do you address ever-expanding needs without becoming bloated\, expand your audience without alienating early adopters? Stay cool/indy while going mainstream? Maintain your vision or let the community guide you? LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Scaling Your Community URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060215 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Polls have shown that the fastest growing segments of new media adopters (mobile\, internet\, computers) in the United States are Asian\, Latino and African Americans. Liza Sabater has identified these wired minorities as the "Digital Ethnorati" and in this panel we will explore how members of the new majority are changing the rules of political engagement with the net. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Digital Ethnorati URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060228 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Leaders of some of the world's most compelling online magazines discuss their visions of where this medium is headed LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of the Online Magazine URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060233 DTSTART;VALUE=DATE-TIME:20070312T163000Z DTEND;VALUE=DATE-TIME:20070312T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The veteran television newsman reflects on how emerging technology has rewritten the mass media landscape. LOCATION;LANGUAGE=en;CHARSET=utf-8:Hilton / Grand Ballroom SUMMARY;LANGUAGE=en;CHARSET=utf-8:Dan Rather Keynote Interview URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060137 DTSTART;VALUE=DATE-TIME:20070312T190000Z DTEND;VALUE=DATE-TIME:20070312T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The MobileActive panel will feature some of the best and brightest minds in the newly blossoming arena of mobile technology and politics. And by "actvism" we just don't mean political. This panel will explore what it takes to use mobile technology to truly "mobilize" the masses around a cause\, idea\, candidate or even brand. The panel will be a great opportunity to meet some of the industries major players and learn from their failures and success' in the technology that promises to be and already is the next big thing in social activism and political campaigns around the world. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:MobileActive: Mobilizing The Masses With Mobile Technology URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060190 DTSTART;VALUE=DATE-TIME:20070312T190000Z DTEND;VALUE=DATE-TIME:20070312T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In its first year\, microformats.org ushered in the rapid adoption of key formats for publishing and sharing tags\, licenses\, contacts\, relationships\, events and reviews on the Web. See what new microformats are being developed for resumes\, classified listings\, music\, and media\, as well as how tens of millions of established microformats on web sites of individuals\, companies\, and organizations are driving innovations in desktop applications and advancing personal data portability. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Growth and Evolution of Microformats URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060234 DTSTART;VALUE=DATE-TIME:20070312T190000Z DTEND;VALUE=DATE-TIME:20070312T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What's the difference between a video blog entry and a 4-minute short film? What are the standards/criteria and who decides when they've been met? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:When Does User-Generated Video Become Independent Filmmaking? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060268 DTSTART;VALUE=DATE-TIME:20070312T190000Z DTEND;VALUE=DATE-TIME:20070312T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Forget technology - the heart of any good game is good writing. Experts describe how their craft is evolving to meet the game players of tomorrow. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Writing for the Next Generation of Games URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060276 DTSTART;VALUE=DATE-TIME:20070312T190000Z DTEND;VALUE=DATE-TIME:20070312T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Thinking of starting up a business around your new venture? Bootstrap it. Bootstrapping is the path to entrepreneurship practiced by some of the most successful entrepreneurs such as Bill Gates\, Michael Dell and Richard Branson. Bootstrappers first buildtheir DEMO\, then SELL it to potential customers and finally BUILD out the product and organization to support it. This enables a minimal expenditure of scarce resources and a total focus on customer input. Bootstrappers know that constraint creates innovation - bootstrappingis all about providing the right intervention at the right time\,ensuring long-term success. Come learn how bootstrapping can work for your business. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bootstrap Your Startup! URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060125 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Just like pulling off the perfect robbery\, pulling off the perfect web site needs to be planned and executed with care. Do it right and you'll go home with the jewels\, do it wrong and you'll be doing time in the Pen! This informative and light hearted presentation will take you through planning\, pulling off and of course\, the getaway. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bullet Tooth Web Design: Plan Your Web Site like Pulling off a Robbery URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060131 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The law gives some degree of special treatment to the press. As the lines continue to blur between the 'press' and web self-publishers\, what are the legal implications? How do the First Amendment\, privacy laws\, defamation laws\, and the concept of editorial freedom play out online? Can bloggers claim reporter's privilege and utilize shield laws? This panel will explore these issues\, with help from lawyers and pioneers in journalistic blogging. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Journalism in the Blogosphere: A Legal Guide to Internet "Press" URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060179 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Ajax and Ruby on Rails are two of the hottest web development technologies today. When used in combination\, they are a fast\, powerful solution for building rich internet applications. This session will focus on real world lessons learned\, providing a how-to overview down to detailed examples of steps to take as well as pitfalls to avoid when building your own applications. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Rails and AJAX: Building Enterprise-Class Web Applications URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060212 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The long hours in a smoke-filled editing room has been replaced with long hours hunched over in front of computer screen. HD filmmaking and other new technologies have opened the door to people to make their vision come to life without a big budget or big crew. Are the times passing you by? This roundtable will discuss what is available to today's filmmaker and what can be expected tomorrow. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Tech Tools for Film Artists URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060224 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A look at recent developments in game narrative and what the power of next gen hardware allows developers to do - and players to experience - that may not have been possible before. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Warren Spector Presentation: The Future of Storytelling URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060257 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Illegal Immigration\, the war in Iraq\, election politics � The Internet brings hundreds of millions of people and their opinions together on the net. Disagreement\, heat\, antisocial behavior and raw emotions abound. What's fair? What should be out of bounds? What do news sites and community platforms do in the face of tremendous negativity directed at a group or a person. Should community sites practice censorship\, and under what circumstances. What do we expect as readers\, and participants in online forums and communities? LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:When Communities Attack URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060267 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Engaging with People Media prior to and during marketing outreach is essential. High quality blog voices\, quality blog communities\, and quality blog conversations are driving cultural opinions\, brand awareness and product/ service trial. The ROI is very high when done right - the blogosphere is an incredibly effective and efficient marketing spend when done right. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Why Marketers Need To Work With People Media URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060270 DTSTART;VALUE=DATE-TIME:20070312T203000Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Writer and dedicated daddyblogger Neal Pollack talks about how to sustain a literary career on the Internet and about how to build an online parenting community. He'll also read from his recent work. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Alternadad Live! URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060104 DTSTART;VALUE=DATE-TIME:20070312T210500Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel will take an in-depth look at defining and sharing Web design patterns. In particular we'll explore communicating when and how specific design patterns should be applied\, what it takes to develop a usable design language\, and how disparate lists of design patterns can converge into a shared online resource.Thecontentwillbebasedonanongoingonlineconversation started at:http://www.lukew.com/ff/entry.asp?347 LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Design Patterns: Defining and Sharing Web Interface Design Languages URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060142 DTSTART;VALUE=DATE-TIME:20070312T210500Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Now that JavaScript is in fashion again\, we're facing a few non-technical issues that may be more important than the technical ones. There are two ways of writing JavaScript: the client side and the server side way. They focus on different things: application development vs. CSS/accessibility\, respectively. Is one of the two clearly "right\," or is there place for both? What's going to happen once the Ajax hype folds? LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Javascript: The Big Picture URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060178 DTSTART;VALUE=DATE-TIME:20070312T210500Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:From the rabble that is the A-list a new breed of blogger is emerging who is transcending the medium. Their rise to prominence is being hailed as the inevitable leveling of the playing field which\, until recently\, was the sacred ground of the mainstream media. But in all of the self-congratulatory bluster and round-the-clock coverage by the media of its own demise\, one important fact is completely ignored: The Blogosphere you know is only the tip of the iceberg. They aren't interested in your open source journalism and you have no chance of getting on their friends list. LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Invisible Blogosphere URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060237 DTSTART;VALUE=DATE-TIME:20070312T210500Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Increasing numbers of web firms\, creative agencies\, software companies and other knowledge-centric businesses are eschewing traditional brick-and-mortar operations in favor of virtual collaboration. This panel will bring together entrepreneurs who run successful virtual businesses to explore the ins and outs of virtual companies. Attendees will look at case studies\; hear tips on how best to start and manage a distributed work environment with ample time for open discussion and questions. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Virtual Teaming: Collaborating Across Time and Space URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060255 DTSTART;VALUE=DATE-TIME:20070312T210500Z DTEND;VALUE=DATE-TIME:20070312T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You've just had a great night out with a hot prospect. Should you post about it? The answer\, for many\, is yes and they then ask their friends to weigh in. One recent blog features a woman who is inviting readers to vote on which guy she should lose her virginity to! Why are they doing this and why are we reading it? Is this Dating 2.0? Or Exhibitionism 101? LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Do You Blog on the First Date? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060147 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You know your customers and your products inside and out. You do the web design\, the print design\, the marketing collateral\, and the t-shirts. You have a zillion ideas for how to improve this and fix that. You are the in-house design team. This panel will cover the key ingredients for success\, measuring success and value\, strategies for elevating design thinking\, and dealing with challenges unique to in-house teams. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Create A Kickass In-House Design Team URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060171 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Always wanted to put your amazing tech developer skills to use for a great cause? We'll gather together a group of wacky\, willing techie developers and challenge them to create a new widget based on the specific needs of a nonprofit organization in an hour. So many web technology platforms\, so many ways to use them. Generate a new social web tool for nonprofits and help change the world with us! LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:NPO 2.0: "Widgets for Good" Challenge URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060197 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What does "open content" really mean? How will issues of ownership direct the way content is created and consumed? How can media companies leverage remix culture without exploiting its participants? What untapped opportunities exist for companies and people to monetize content through sharing and reuse? Join us for a discussion about technology\, copyright\, and the future of user-created media. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Open Content\, Remix Culture and the Sharing Economy: Rights\, Ownership and Getting Paid URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060201 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Internet has helped fuse our work and personal lives together. Understanding and managing those blurred boundaries requires a new kind of literacy\, a literacy best learned in online play. Developer of MyWare personal surveillance gaming Justin Hall talks with veteran MUD player and World of Warcraft maven Joi Ito about the future and potential for online games that watch our behavior and encompass our relationships. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Games: Beyond Play and Fantasy with Joi Ito and Justin Hall URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060216 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The computer desktop metaphor is ubiquitous\, but how much work do we get done there? None. Time is entirely wasted navigating to the application in which we can finally work. What lessons can we learn from designing interfaces without the desktop? What lessons can be applied to the Web? LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Death of the Desktop URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060227 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Web Standards Project is a grassroots coalition fighting for standards which ensure simple\, affordable access to web technologies for all. Attend our annual SXSW meeting! LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:WaSP Annual Meeting: Takin' it to the Street URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060258 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We are on the cusp of a sea change in how video is produced and consumed. Cameras\, processing power\, bandwidth keep getting cheaper. Broadband is ubiquitous\, hosting is free. Editing tools are cheap and easy to use. Can this last? Will a two-tiered Internet emerge and stifle innovation of the past 2 years? Will incumbent big media companies figure out what the Internet generation wants depriving independents from access? LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Does the Future Hold for Video on the Internet URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060266 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want to make that client site that you are building even more interactive -- and even more appealing to the online community? Learn cutting-edge thinking in the world of advergames\, as explained by recognized experts in the field. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:Advergames: Making Your Brand More Fun URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060290 DTSTART;VALUE=DATE-TIME:20070312T220000Z DTEND;VALUE=DATE-TIME:20070312T230000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel will bring together representatives of the browser groups at Apple\, Microsoft\, Mozilla\, and Opera. All of these companies currently participate in the W3C's standardization initiatives around "next generation" APIs and formats. But we once all feuded bitterly -- the panelists should know\, since many of them are veteran browser wars combattants. Have we all grown up now? And\, given proprietary developments (e.g. Microsoft's XAML) where's the Web *really* going? LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Browser Wars Retrospective: Past\, Present and Future Battlefields URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060128 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Online businesses that provide superior customer service are earning fanatical devotion. Companies like Zappos\, CDBaby\, 37Signals and Flickr are demonstrating that doing business online is anything but impersonal\, and that an obsessive attention to customers *after* the sale is a killer advantage. This panel explores how innovative businesses are becoming more transparent with their audience\, engaging customers to help solve each others' problems\, design new products\, and spread the word. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Customer Service is the New Marketing URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060136 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In 2006 the Internet reached one billion users for the first time. Although this is an impressive and significant milestone\, a billion people still make up only 16 per cent of the world's population. Moreover\, the people who are not yet online tend to be quite different than those already using the Internet\, in terms of their locations\, their incomes\, and their education and literacy. Nevertheless\, the billlions of people in poor countries are increasingly in the fastest-growing economies\, what economists and business leaders call "emerging markets." And there is a near-universal demand for communications technologies. In fact\, 2006 is also the first year in which the mobile telephone business will sell one billion handsets in a single year. Most of the growth in mobile telephony is coming from the developing world.The computer industry is beginning to adapt to the conditions of emerging markets in Brazil\, India\, China\, Russia\, Latin America and Africa. New devices are appearing\, such as Advanced Micro Devices' Personal Internet Communicator\, or the low-cost laptop computer developed by the nonprofit One Laptop Per Child. Some countries are pushing free\, Open Source software such as the Ubuntu Linux operating system. Others are experimenting with new technologies for connectivity\, such as wireless or even asynchronous "data mules." Over the past two years there has been a burst of innovation in IT solutions for developing countries\, and\, for the first time\, IT companies are beginning to view the poorest half of the world as a market opportunity of immense significance. International organizations such as the United Nations are also now committed to bringing the Internet to the entire world's population.The panel on "Finding the Next Billion Internet Users" will look at the challenges and opportunities of this new effort of introducing and sustaining Internet use in the developing world. The panelists will discuss the current picture in developing countries\, and some of the more successful strategies for bringing the next billion users online. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Finding the Next Billion Internet Users URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060154 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Will Wikipedia mean the end of traditional encyclopedias? Are science journals on the Web a threat to the peer review system? Join us for a conversation about the benefits and challenges of open knowledge and how technology is changing this rapidly evolving space. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Open Knowledge vs. Controlled Knowledge URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060202 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel presents and discusses unique aspects of the design issues and technologies involved in developing "pervasive electronic games." Pervasive electronic games are experiences that move game play into the real world\, outside of the usual venues in which electronic gaming occurs. Moving from sedentary venues (living room\, video game parlors) into more quotidian spaces is made possible by the proliferation of mobile communications devices\, ubiquitous network access\, global position sensing and electronic location tagging. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Pervasive Electronic Games URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060208 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The power behind TV entertainment is shifting\, moving consumers from behind the remote control onto the screen. User-generated video content is taking a step to the forefront of personal entertainment\, changing the way the world is thinking about broadcasting. Learn how the latest web technologies are working in conjunction with everyday people allowing them to create their own profitable shows through targeted advertising\, sponsorships\, etc.. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Show Me The Money! Making Money From Independent Video Content? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060219 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How will information survive? Will digital archiving keep our information and memories intact\, or will we lose more bits than we save? What do books mean in the digital age? Will old time publishing survive? Who are the real bookmakers today? What does it mean today that anyone can be their own publisher? LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of the Book: Dead or Alive? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060232 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:For too long typographic style has been overlooked on the Web. This session will show how new technology demands that websites receive the refinement that has been applied in print for centuries\, and demonstrate how to implement typographic principles on the Web. It will explain how everyone involved in a website can and should take typography to heart\, and provide discussion with a call-to-action for the future of web typography. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:Web Typography Sucks URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060264 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Some ideas survive\, others die. Why? And how do you get yours in the first category? Learn practical techniques for making your ideas stick. We tend to think that having a good idea is 90% of the battle. We think the communication part getting your idea across to others will come naturally. It won't. Ideas aren't born sticky\, you have to make them stick. Here's the good news: There are reliable ways to make that happen. Sticky ideas of all kinds have six principles in common. Those principles hold true across the spectrum of successful ideas: Aesop's fables\, modern-day urban legends (like the 'kidney thieves' tale)\, advertising campaigns (like Subway's Jared)\, and public-health messages (like anti-smoking commercials). By using these six principles of stickiness\, you can craft your ideas to have greater impact. LOCATION;LANGUAGE=en;CHARSET=utf-8:Day Stage SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Make Your Ideas Stick URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060285 DTSTART;VALUE=DATE-TIME:20070313T150000Z DTEND;VALUE=DATE-TIME:20070313T160000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What consumers value what they want and need from new products and services drives and shapes the development of technology. But what are the most important consumer values that will direct technology development over the next decade? Panel will identify and discuss such values as protection\, personalization\, appropriateness\, efficiency\, and sustainability\; examine the drivers behind the rise of these technology values\; and explore what this might mean for future innovation in technology products and services. LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:12 Values Shaping Technology's Future URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060106 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There's a frenzy of activity on the Internet again\, unseen since the grand time we had back in 98/99. But there's a wariness in the air\, too\, since we know that the party never lasts and the bubble always pops. In preparation for this inevitability\, this panel will discuss what's happening now that's lasting\, what's merely trendy\, and where we'll be ten years down the road when everything shakes out. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:After Bust 2.0: Ten Years Later\, Where Will We Be? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060111 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Over the years\, Central Texas has emerged as the mecca of massively multiplayer game development. Why did this happen and what does this mean? How will the massively multiplayer market change in the next five to ten years -- and\, assuming such changes occur\, will Austin be able to retain it's position as the geographical leader of this genre? LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Austin\, Massively Multiplayer Game Development Capital of the West? URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060116 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Blogs are now present on most people's favorites list of their daily browsing. Film blogs are no exception. The movie reporter/critic uses their blog as a way to connect to the movie fan. A trip to a movie set\, an experience at a movie screening or a great movie at a film festival can be posted in a few minutes. This panel will discuss the grind and payoff of publishing online. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Blogging about Film URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060123 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel intends to explore the product lifecycle (or lack thereof) within very small software development shops.The goal is to explore the experiences of successful small developers and discuss the design process. Panelists will represent significantly different platforms and technologies to give a broad set of (hopefully) differing opinions. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:Design Aesthetic of the Indie Developer URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060141 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Combinatorial media has emerged as a new form of interaction design. It may be customized to a variety of contexts and retransmitted as a form of social currency. This panel will look at the emergence of combinatorial media forms\, interactive offerings that are highly structured and designed\, but are intended to be repurposed and altered by their audience. These forms blur the distinctions between conventional interactive content and home-made content through a variety of novel technologies and techniques. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Mystery Science Web 3000: Combinatorial Media as Self-Expression URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060193 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Many great art\, book and manuscript collections survive because an individual had the foresight or good luck to save the good stuff. Libraries and museums owe a debt to individual dealers\, collectors and packrats for saving illustrated Czarist plate books from the Soviets\, and WWII letters from the trash-heap. Who are today's collectors? What are they preserving? How will they manage fragile born-digital collections long enough share with future generations? LOCATION;LANGUAGE=en;CHARSET=utf-8:8ABC SUMMARY;LANGUAGE=en;CHARSET=utf-8:Preserving our Digital Legacy and the Individual Collector URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060210 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The television viewers of today are demanding greater choice\, flexibility\, and access. At the same time\, the central technologies for building and maintaining social networks around the world are the phone and the Internet. Frog design has reconciled both trends and developed the vision of a supermodal Zoomable User Interface (ZUI) that fundamentally changes the way viewers navigate and make choices.It breaks up today's grid-based EPG templates and assembles content in accordance with relevance to user-chosen topics and interests. ZUI 'opens up' television by offering thumbnail image menus in four margins around the screen thus allowing the viewer to continue watching the current show while considering other options. Beyond each menu is a grid with thumbnails suggesting further programs\; for instance beyond the recommendation margin menu is a recommendation grid which suggests programs viewers are likely to be interested in based on their previous viewing history. This presentation will introduce this groundbreaking interface and discuss if it provides the metaphor for the TV experience of the future. LOCATION;LANGUAGE=en;CHARSET=utf-8:9AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of Television: Super-Modality URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060231 DTSTART;VALUE=DATE-TIME:20070313T163000Z DTEND;VALUE=DATE-TIME:20070313T173000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Experts in direct response marketing andrelationship marketingdiscuss howto usesimple relationship marketing techniques and copy writing to dramatically increaseyour client base. We will also addressthe topic of direct response marketingvs. relationship marketing. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Easily Attract Your IDEAL Clients URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060172 DTSTART;VALUE=DATE-TIME:20070313T190000Z DTEND;VALUE=DATE-TIME:20070313T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the proliferation of affordable\, intuitive music software\, everyone and their dog is now a remixer. This panel takes a look at how music fans can acquire a capella vocals from commercial hits\, create their own original remixes\, then distribute these tracks via the web - all with the semi-tacit blessing of artists and labels. The panel will also discuss the impact this has had on the professional dance music community. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Music From the Masses: The Remix Revolution URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060192 DTSTART;VALUE=DATE-TIME:20070313T190000Z DTEND;VALUE=DATE-TIME:20070313T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel will consist of Internet directors of '08 Presidential Primary campaigns. The session will focus on what kinds of strategies\, tools\, technologies and trends campaign are using to get out their message\, raise money\, organize ground troops and Iowa and New Hampshire\, and get out the vote across the country on Super Tuesday. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Net Politics: The Internet Can Make You President URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060194 DTSTART;VALUE=DATE-TIME:20070313T190000Z DTEND;VALUE=DATE-TIME:20070313T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Is "Mobile Web 2.0" about mobilising existing web 2.0 services\, or creating new mobile communities? Can the mobile browser deliver a good enough user experience\, or does the mobile environment call for a different approach? When is it necessary to build a mobile client application\, and what's the best way to go about this? Do I have to get into bed with the wireless carriers? LOCATION;LANGUAGE=en;CHARSET=utf-8:18ABCD SUMMARY;LANGUAGE=en;CHARSET=utf-8:There's no Such Thing as the Mobile Web (Or Is There?) URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060244 DTSTART;VALUE=DATE-TIME:20070313T190000Z DTEND;VALUE=DATE-TIME:20070313T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Some insiders believe that SPORE may be the most ambitious most highly anticipated computer game in history. USA Today calls it "gaming's giant leap." The New Yorker says it explores the "limitless possibility of life itself.' And the New York Times, suggests that SPORE 'deserves to be seen as a work of art.' Drawing on inspirations that range from the SETI project to the Eames movie, The Powers of Ten\, SPORE takes gaming to an unprecedented scope and scale to the concept of life itself. You begin as a microscopic cell struggling to survive in the primordial soup. If you can evolve\, growing and gaining intelligence\, you can travel a vast galaxy deciding the fate of entire planets. Join us as Will Wright\, the visionary game designer behind SPORE and arguably the most celebrated game designer of our time will discuss his plans to bring to life vast beauty and possibility offered by our universe\, and create a game that encourages every player to consider his or her place in the galaxy. He will also address the challenges of developing a narrative in non-linear and linear mediums\, and explore his inspirations for the game. This session should not be missed. LOCATION;LANGUAGE=en;CHARSET=utf-8:Hilton / Grand Ballroom SUMMARY;LANGUAGE=en;CHARSET=utf-8:Will Wright Keynote Speech URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060288 DTSTART;VALUE=DATE-TIME:20070313T190000Z DTEND;VALUE=DATE-TIME:20070313T200000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Broke\, but have delusions of grandeur? In the past\, this meant perpetual disappointment\, but today\, a hundred bucks and a couple of cajones can get you far. Learn how to start an Internet business on a shoestring\; heck\, a broken shoestring. Ideas\, tips\, tactics and more from people who have done it. LOCATION;LANGUAGE=en;CHARSET=utf-8:Ballroom F SUMMARY;LANGUAGE=en;CHARSET=utf-8:$100 Internet Businesses URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060105 DTSTART;VALUE=DATE-TIME:20070313T203000Z DTEND;VALUE=DATE-TIME:20070313T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In competition\, they'll kick your *!*#$. In real life\, they're master marketers. Learn how girl gamers promote their teams to gain members\, publicity\, and break down barriers. From word of mouth to sponsorships to appearances and more\, girl video game teams are making headway in a male dominated field. Learn from these successful marketers how to market your company and grow your audience. It's real advice from real marketers. LOCATION;LANGUAGE=en;CHARSET=utf-8:9C SUMMARY;LANGUAGE=en;CHARSET=utf-8:Girl Video Gamers Teach You the Facts About Successful Marketing URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060164 DTSTART;VALUE=DATE-TIME:20070313T203000Z DTEND;VALUE=DATE-TIME:20070313T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Creating an in-game representation often holds a strange fascination for players\; for some games\, we spend more time crafting our avatars than we do playing. How should writers share character creation\, one of the sacred pillars of fiction? On the surface\, player-driven character creation seems simple. This session explores the notion that there's much more going on in the player's mind\, taking a look into the ways we let our audience engage in self-expression through avatar. Do players really want the game's authorial voice to wholly abdicate creative control of the protagonist? The session will cover associated issues and questions\, spelling out various approaches to character creation\, using examples from classic and recent games. The session will provide commentary on development considerations\, statistical concept test results\, and (perhaps foolishly) predictions about the future of game avatars. LOCATION;LANGUAGE=en;CHARSET=utf-8:12AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Imago Effect: Avatar Psychology URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060167 DTSTART;VALUE=DATE-TIME:20070313T203000Z DTEND;VALUE=DATE-TIME:20070313T213000Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Websites need to attract traffic and enable users to complete tasks easily. Creating a site with search engine optimization (SEO) and usability in mind is challenging\, as the rules for achieving these goals seem to conflict. This presentation/panel will discuss ways to optimize your site content for search engines while making it useful\, usable and appealing for your users. LOCATION;LANGUAGE=en;CHARSET=utf-8:19AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Make Search Engine Optimization (SEO) and Usability Work Together URL:http://2007.sxsw.com/interactive/conference/panels_schedule/?action=show&id=IAP060173 DTSTART;VALUE=DATE-TIME:20070313T203000Z DTEND;VALUE=DATE-TIME:20070313T205500Z END:VEVENT BEGIN:VEVENT DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Online video isn't all about goofy homemade footage. As online video matures\, it's become a powerful vehicle for instructional content from Photoshop training\, to do-it-yourself projects\, to product demos. Come explore how it's done and how you can cash in on the growing popularity of instructional video online. What's the best model for distributing your instructional videos? How can you monetize your instructional videos? How important are production values? A couple of leading producers of instructional video take you behind the scenes for the inside scoop. LOCATION;LANGUAGE=en;CHARSET=utf-8:10AB SUMMARY;LANGUAGE=en;CHARSET=utf-8:Instructional Online Video - The Next Big Thing URL:http://20