BEGIN:VCALENDAR
X-ORIGINAL-URL:http://2008.sxsw.com/interactive/programming/panels_schedule/
X-WR-CALNAME;CHARSET=utf-8:south by southwest festivals + conferences
VERSION:2.0
METHOD:PUBLISH

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As a web developer, you'll already know that JavaScript is a powerful language, allowing you to add an impressive array of dynamic functionality to otherwise static web sites. But there is more power waiting to be unlocked -- JavaScript is capable of full object-oriented capabilities, and by applying OOP principles, best practices, and design patterns to your code, you can make it more powerful, more efficient, and easier to work with alone or as part of a team. With Pro JavaScript Design Patterns, you'll start with the basics of object-oriented programming in JavaScript applicable to design patterns, including making JavaScript more expressive, inheritance, encapsulation, information hiding, and more. With that covered, you can kick-start your JavaScript development in the second part of the book, where you'll find detail on how to implement and take advantage of several design patterns in JavaScript, including composites, decorators, facades, adapters, and many more.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060331
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Pro JavaScript Design Patterns
DTSTART;VALUE=DATE-TIME:20080307T203000Z
DTEND;VALUE=DATE-TIME:20080307T210000Z
END:VEVENT

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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Tired of making web sites that work absolutely perfectly but just don't look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060330
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Principles of Beautiful Web Design
DTSTART;VALUE=DATE-TIME:20080307T210000Z
DTEND;VALUE=DATE-TIME:20080307T213000Z
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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This book offers web designers and developers actionable solutions that will drive traffic to their web sites. It is written from a development perspective, rather than from the marketing approach of many SEO books. The book provides a contemporary look at how web sites can be built with Search Engine Optimization coding strategies, Microformats, Web Standards, following Accessibility guidelines, and leveraging third party APIs all in an effort to drive traffic. The solutions presented are practical and essential for all web design and development professionals.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060318
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Building Findable Web Sites
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T220000Z
END:VEVENT

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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Zen masters taught it. Isaac Newton knew it. Scott Adams writes about it. Now you can know it, too We're talking, of course, about the manifold benefits of being a n00b (at something). And, of course, about all the good stuff that happens post-n00bishness:  the excellent side effects of being good at multiple things, even if they're not related - heck, *especially* if they're not related. So many of humanity's important discoveries, innovations and beautiful leaps of logic have been made by people whose brains were leveled up by the cross-fertilization of multiple interests and disciplines. Nano-thin specialization is out, a broad understanding of life, the universe, and everything is in. It's time to synergize, baby. So, reach outside your comfort zone, be a beginner again, and you'll be smarter, sexier, better at you job... even more valuable. With the wisdom of the ages (and a little bit from modern pundits), we'll talk about how, why, when, and where you can go about it.  You won't regret it.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060355
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Career Rev 342: Dabble Dabble, Toil and Kick Ass
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
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BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The current next-gen landscape has fostered a gaming environment with unprecedented level of interactivity and depth. Game wikis such as WowWiki and FFxiclopedia have long served as respected resources for the largest MMO's and have enjoyed high use awareness within the communities. As more games start to incorporate MMO-like community elements, Gaming communities have stepped up with a proliferation of fan-run wikis that have caused publishers and developers to take a closer look at the community ecosystem forming around their products. In addition to being great content resources, the communities behind the wikis have become a strong voice and typically including some of the most passionate and influential players of a game. Engaging with the wiki communities has become another way for a developer to monitor the pulse of their community and gain real-time feedback. This panel will examine what makes game wiki communities tick, how developers are leveraging this new community channel, and what to expect in the future as more and more gamers start to take community management into their own hands.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060386
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Edit Me! How Gamers are Adopting the Wiki Way
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Where should you go? What parties are cool? How can I meet those people that are *gasp* Internet FAMOUS!  Learn this and more at this welcome panel for SXSW Noobs.  This panel will provide useful tips for SXSW virgins and veterans from a diverse panel of SXSW Interactive attendees, speakers, and personalities.  Come for the laughs, anecdotes, and useful tools that will equip you to "Rawk Out" during SXSW Interactive. I mean, why should Music and Film attendees have all the fun.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060422
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Rawk SXSW: The Basics
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060336
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Subject to Change
DTSTART;VALUE=DATE-TIME:20080307T220000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:People are talking about you online. What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit? The explosion of social media - blogs, social networking sites, video sharing sites - has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060332
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Radically Transparent: Monitoring & Managing Reputations Online
DTSTART;VALUE=DATE-TIME:20080307T223000Z
DTEND;VALUE=DATE-TIME:20080307T230000Z
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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060321
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Designing the Moment
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080307T233000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are professional gamers the new athletes of the 21st century? They are making top dollar, staying in the best hotels and competing against other professionals at a game for a living. This session covers the pro gaming phenomenon, focusing on what being a pro gamer is all about, from practice to winning, and how pro gamers can and will influence the computer and video games industries. Panelists also offer tips and advice on how to become a pro gamer. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Carver
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060458
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Pro Gamers: New Extreme Athletes of the 21st Century
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We create the web. Yet twelve years and two bubbles into its history, we get no respect as a profession. And nobody understands what we do, unless we're selling to Google or Yahoo. How can architects, designers, writers and coders work with clients, journalists and the public to foster understanding and get their best work produced?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060463
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Respect!
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Powerpoint meets Karaoke in this battle of wits.  Watch your favorite speakers craft an off-the-cuff presentation using slides they've never seen before. Eight competitors will have five minutes to complete their presentation.  Three judges will score the participants based on their use of jargon, gesturing and credibility.  Who will take home the trophy and who will totally choke?  Come see for yourself!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060546
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Battledecks II
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The odds are your startup will fail. Why fight it. Learn to implode your company with style. This session will review some of the many challenges facing new startups and look at the reasons why the vast majority of big ideas never make it out of the garage. The panelists will address the five things that sink most startups and show you how to do it bigger and better than your competition, which is also going to implode.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060549
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bankrupt Your Startup in Five Easy Steps
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Stop by to mingle with fellow film producers.  Food and drink provided by Scenchronize. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060608
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Film Production
DTSTART;VALUE=DATE-TIME:20080307T233000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Game development is really hard.  Lots of moving parts, ever evolving state of the art and the great unknown of what exactly makes up "fun" conspire to kill most projects before they see the light of publication.  Best stick to the tried and true technologies and techniques, right?  No!  There are lots of great ideas that have emerged in the past 20 years but few have been applied to game development.  Will these new techniques make game development easy?  No, complexity cannot be removed, only broken down into smaller chunks.  Because of this complexity, game developers eventually shoot their eye out in one way or another.  We'll examine building a better gun so that when we shoot our eyes out we can recover faster and do less damage.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060294
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A Better Gun to Shoot Your Eye Out With
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
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BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The road to a richer web experience is full of dead ends and wrong turns.  This session will cover the mistakes made and lessons learned building SlideShare.net. I will discuss how we interweave Flash and Ajax to create a compelling user experience for SlideShare. I'll talk about the shortcuts we took building the initial version of the site, and how they came back to bite us later. Most of all I will talk about scaling the front end - how the use of rich web technologies changes as one goes from a newly launched app to hundreds of thousands of daily users.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060303
SUMMARY;LANGUAGE=en;CHARSET=utf-8:AJAX and Flash Mistakes: Lessons Learned Building SlideShare
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
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BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Your web site is a business - design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good - it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060342
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Web Design for ROI
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T163000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060358
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Catching up with Accessibility: The Basics Quickly
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060368
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Creating Findable Rich Media Content
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Design is in the Details is a look at how an interactive designer can tighten up and bring layouts, comps and designs to a final and brilliant polish to take it from 'nearly there' to 'there'. The panel will cover the critical thinking and ideas, as well as tips and techniques for bringing a design to life and result in execution.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060377
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Design is in the Details
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060392
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Filching Design: When the Shoe Fits
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060430
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Kill Your Mouse: Kinetic Computing Arrives Main Stage
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Is it possible yet to make a living in online video? Hear from some of the people who have made videoblogging their main endeavor as to where they think video on the internet is going, how they got where they are, and how you can get into it, too.  Our panelists, well-known figures in online video, will share experiences working with big media companies, startups, news organizations, and Hollywood as they've charted their way through the space. Key takeaways will include an overview of opportunities for videobloggers and filmmakers to get regular paying gigs creating content; how to get started, either independently or pitching your talents to a company or organization; and a discussion of the types of online video jobs there are right now, from entertainment to reporting to marketing and communications. We'll also ask the audience about their own thoughts about online video, and whether they think there are enough viable opportunities for everyone that may be interested. Videobloggers, filmmakers, and online video creators are encouraged to attend and share their experiences.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060459
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Quit Your Day Job and Vlog
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Vitruvius, the first Roman Architect to write about architecture, asserted that any well-designed building must exhibit the three qualities of firmitas, utilitas, and venustas or be durable, useful and beautiful. Can these same three tenets be applied today to help us design better interactions in a digital environment? This presentation will first touch on the similarities between designing buildings and designing digital interactions. Then, there will be an introduction to Vitruvius and his book, De Architectura. In his book Vitruvius writes about this notion of a well-designed building being durable, useful and beautiful. Those three qualities will first be looked at in their historical context, but then will be examined to see how they translate into the contemporary context of interaction design.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060465
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Rome, Sweet Rome: Ancient Lessons in Design
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Today's 'totally wired' teens have driven the early adoption of social networking sites like MySpace and Facebook as well as many widgets and applications. They are also super communicators who can't live without their phones. At the same time, they embrace technology for different reasons than adult early adopters. Anastasia Goodstein, founder of Ypulse.com and author of Totally Wired: What teens and tweens are really doing online, will moderate a discussion with six teens (boys and girls) between the ages of 13-17 giving you an opportunity to ask them questions about what works online and on cell phones, and more importantly, what doesn't.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060525
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Teens Want Online & On Their Phones
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Cutting-edge today, falling behind tomorrow - this is the dilemma facing the latest cutting-edge artists of today. Over the past few years many musicians, artists, and celebrities have effectively used social networks and other Web 2.0 platforms to build rapport with fans while growing their fan bases. But will that be enough in the future? MySpace and Facebook helped many artists promote themselves effectively and without wasting their marketing dollars, but next generation technologies will allow artists to communicate more effectively in real-time. Why post to a Web site when you can talk to your fans directly? Today's cutting-edge artists have already realized this and are benefiting from technologies that provides direct communication with their fans. Not only will this panel have the visionary CEOs that have created this technology, but also host the artists that are taking advantage of, and benefiting from, improved interaction with their audience. Also speaking on the session is LOUIC LE MEUR, a French serial entrepreneur and blogger. Le Meur served as Executive Vice President EMEA at software company Six Apart after merging French blogging company Ublog with Six Apart in July 2004. In late 2006, he became a public backer of French presidential candidate Nicolas Sarkozy and joined Sarkozy's campaign team as an advisor on Internet-related topics
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060565
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Knowing the Audience: Improving Communication Between Artists and Fans
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for a special preview of the upcoming version 2.0 of ExpressionEngine, the world-class web publishing system used by thousands of individuals, companies, and organizations around the world.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060588
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: ExpressionEngine 2.0 Sneak Peak
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Cascading Style Sheets enable you to rapidly create web designs that can be shared by hundreds or even thousands of web pages. It accelerates development cycles by centralizing text and layout information for easy editing and updates. This book teaches you everything you need to know to start using CSS in your web development work, from the basics of marking up your content and styling text, through the creation of multi-column page layouts without the use of tables. Learn to create interface components, such as drop-down menus, navigation links, and animated graphical buttons, using only CSS  (no JavaScript required). Discover how to design code that works on the latest standard-compliant browsers, such as IE7 and current versions of Firefox, Safari, and Opera, while working around the quirks of the older ones. With a mastery of CSS, your web design capabilities will move to a new level, and everything you need to know to get started and build your skills is right here in this book. You'll be stylin' in no time! 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060320
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Stylin' With CSS - Second Edition
DTSTART;VALUE=DATE-TIME:20080308T163000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060323
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: High Performance Web Sites
DTSTART;VALUE=DATE-TIME:20080308T170000Z
DTEND;VALUE=DATE-TIME:20080308T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Social media, interactive communities, and online marketing have ratcheted up the ways we use the web.  What are the barriers experienced by people with disabilities trying to use web applications?  From Facebook and YouTube to JK Rowlings and NetFlix, what level of accessibility is expected, achievable and reasonable?  No one wants to give up the richer and faster experience facilitated by these new techniques, but should we really just accept that a certain number of people will be locked out? Sharron Rush of Knowbility moderates the panel and explores three critical aspects of this question.  First, Susan L. Gerhart, a sofware engineer who has lost her vision, demonstrates common barriers.  Lisa Pappas of SAS shows us how the industry is working collaboratively to address the problem.  Finally Becky Gibson, a Web accessibility architect for IBM, demonstrates Accessible Rich Internet Applications being developed under the umbrella of the Web Accessibility Initiative  (WAI-ARIA).  Attendees will leave with a better understanding of the problem, will know how to participate in providing solutions, and will get code level examples of how to improve the accessibility of widgets and other rich Internet applications.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060299
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Accessible Rich Media
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want to break into blogging but don't know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more - all with fun, humor and attitude! Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you'll be Blogging with Moxie in no time. So, what are you waiting for?  
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060339
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The IT Girl's Guide to Blogging with Moxie
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T180000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You used to work with a friend, maybe in a basement somewhere. You had fun. You never gave a lot of thought to your workflow, your payroll, your phone lines, or any other of the hundreds of little things involved in a business. But then you got a couple of clients or customers, then a few more, then before you knew it your two-man operation in a basement is twenty-five people in six thousand square feet of office space. Can you still work the way you used to? Can you still have fun? Do you have to start writing inter-office memos? Are you going through these problems right now and you don't know what to do? Or do you have all the magic answers you want to share? Come talk with a couple of guys who have been there. Eric Smith is the President and CTO of UnWired Nation, a startup that has gone well beyond the startup stage. Allen Mendelsohn is the VP of Plank, a web design agency that went from a couple of people just two years ago to an always-increasing number of designers, programmers, integrators and managers. We've lived through the growing pains, but we're also still suffering them. Let's talk about some of our solutions, and hopefully we can all put our heads together and figure out how we can all grow up.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060408
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Growing Pains: Your Web Company's Getting BIG
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:David Allen's Getting Things Done (aka GTD) revolutionized personal productivity. Many of you have heard about processing your inbox, the two-minute rule, contexts and "Next Action" lists, but how do you put this into practice day by day? And how does it hold up when your company grows 500% in one year? We'll share tips, apps, and collaborative tools that help us maintain "minds like water" when managing web development, publishing, customer service, and employees.  And if you DON'T know about GTD, join us for a down & dirty intro. You might just learn something that will change your life. It certainly did ours.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060409
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: GTD for Startups: Getting Things Done in the Real World
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:An advanced course on enjoying SXSW - attending the best panels, meeting interesting people and achieving geekgasm - without making a mess. SXSW is huge. With lots of panels, tons of people and even more free drinks, sorting through all these options can be a daunting task. While you don't want to plan every minute of your time here, a little bit of planning can go a long way. We'll share our previous experiences of meeting people, painting the town red, and still making it to a panel or two. Plus, we'll dish out our best tips, from where to hang out to who to hook up with - or, more importantly, who NOT to hook up with!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060421
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Rawk SXSW: Achieving Geekgasm
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060429
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Just Over 50 and Not Dead Yet
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the likes of Google, Facebook and Yahoo! throwing wads of money, stock options and free snacks at the top talent, how do we, as start-ups, attract and retain great team members? Once we have a great team, how do we keep its members highly productive, creative and, most of all, happy?   In this discussion, Dogster/Catster co-founders John Vars and Steven Reading will discuss some of the mistakes and successes in building their team. The conversation will touch on hiring and firing, what a start-up can offer that the Googles of the world cannot, communication hits and misses, motivating different people to reach the same team goals, why happiness counts and how office space can make a huge difference. This should be a conversation above all, so bring both your own experience and your questions.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060480
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Start-up Management 2.0 - Keeping Teams Motivated, Productive, Happy
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Google, Microsoft, Amazon, Yahoo and Oracle have been acquiring startup companies steadily over the past few years. It seems like the perfect time to start a company and get acquired. The market for talent is tight. Salaries are skyrocketing. Is a Bubble the right time to start a company?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060482
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Startup or Sellout: Should I Stay or Should I Go? 
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The next generation of the web isn't going to be on your desktop, it may not even be on your mobile device. Context is going to be increasingly important and Nick Finck of Blue Flavor will take you through the process of designing and architecting for context as well as creating sites and apps that work regardless of the context.  He will step through the elements of context and what is critical to think about when considering your user's environment, interface, display, task, skill level, and more. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060494
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Contextual Web
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The videogame industry has begun an irreversible metamorphosis. Whether it's changing into a beautiful butterfly or a Kafka-esque cockroach depends on your point of view. The industry is evolving into an online experience that will look and feel different to everyone involved, from developers to publishers to consumers. No longer required for distribution, traditional game publishers will face a difficult choice--change or die. But don't shed any tears for EA. There are still plenty of ways for them to earn a piece of the pie: financing, marketing, and talent recruitment--though we'll also see the rise of niche companies who can provide these services. Perhaps the most exciting benefit we'll see is that of consumer choice. Without the space constraints of bricks-and-mortar shops, we'll finally see the rise of the "Long Tail" for video games. Ultimately, the online model will be a boon to both established game producers and independent teams. Without the burden of hitting World-of-Warcraft-sized revenue requirements, the established developers will be able to greenlight more projects. On the other side of the economic spectrum, indies can compete in the market with fewer barriers to entry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060497
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of Virtual World & Game Development: Rise of the Indies
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The internet and web technologies have torn down a lot of walls. But for every new, empowering opportunity, there's some slimeball trying to make a quick buck off "harnessing user-generated content." As artists, how do we tell one from the other? And as creators, how do we invite community participation with the respect it deserves? Join internet pioneer Derek Powazek for an inside look at how forward-thinking companies are innovating media by empowering readers to become writers, consumers to become creators. Powazek will share his experiences from Pixish, his new creative community source, and Fray, a book series that sprang from a virtual community; as well as insights on community-first companies online.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060503
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Weird Turn Pro: Crowdsourcing For Creatives
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Lingo from web 2.0 and social media are irresistible to ad hacks seeking to stay buzz compliant. 2007 saw a boom in ad campaigns abusing jargon like widget, blog, mashup, and "consumer-generated-whatever." This panel of bloggers and marketers will dissect ten terrible ad campaigns that abused the ideals of people-powered media, then award The Suxorz Trophy to the worst.  Bring your rotten tomatoes. To pre-game, join the Facebook group [http://www.facebook.com/group.php?gid=14910105470].
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060506
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Tony Hsieh joined Zappos.com full-time in 2000. Under his leadership, Zappos.com has grown gross merchandise sales from $1.6 million in 2000 to over $800 million in 2007.  Zappos.com is projecting to do over $1 billion in gross merchandise sales in 2008. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Tony's presentation focuses on Zappos.com's mistakes over the years and how those mistakes have shapedthe company's growth strategies. Tony will also talk about the importance of building a company culture that can survive for the long term.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060513
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Top Ten Lessons Learned in E-Commerce 
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:By pinpointing a user's location, websites and applications can deliver a compelling, contextually relevant experience. Game developers are now incorporating this context of location into gaming, with very fun results. Like transforming your neighborhood into an island home-base for pillaging from other pirates. Or physically running around the room to escape a Zombie attack. This session will provide an overview of current location-based game development and the positioning technologies used to make it all happen. The panelists will review the various methods of identifying a user's geolocation, including Wi-Fi positioning, IP location, and cell tower triangulation, and how these technologies can be deployed across different platforms - like handsets, laptops, and gaming devices.  This session will use three popular location based games as case studies, Plundr, MobZombies, and Phone Tag.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060533
SUMMARY;LANGUAGE=en;CHARSET=utf-8:You Are Here: Gaming and User's Geolocation in Web 2.0
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There are four things you can do right now to make it in the global workforce, and to up your ante in global production networks. Specialist or generalist, we'll present the strategies and tactics used by "best practice" global teams to coordinate and collaborate productively. How do you communicate about "high-touch" things, emotion and effect so that people in 14 countries can create? Who's responsible for making meaning? Does culture matter? Is it all about the specification? What percent of your time has to be face-to-face? Welcome, natural public problem solvers and social innovators . . .  No one profession, country, software vendor, or region has the lock on how to create in a distributed environment. We'll present data and findings from the gaming industry, a global Fortune 5 online development team and an award winning commercial music production company. You provide context, exceptions, share nuance. Learn to differentiate yourself and maintain work life balance at this hallway conversation in the round.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060557
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Flat World? Secret Strategies, Tips and Tools
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Community managers unite! Learn best practices, lessons learned and skills needed for managing online communities. We will discuss community management essentials, skills needed to become and effective community manager and what it takes to ensure you are providing value to your customers as well as for your business. The panelists have experience managing communities for companies such as Lego, Fox Interactive, Belo and AT&T.;
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060566
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Managing Communities That Work
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for a special preview of the upcoming version 2.0 of ExpressionEngine, the world-class web publishing system used by thousands of individuals, companies, and organizations around the world
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060589
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: ExpressionEngine 2.0 Sneak Peak
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How can indie directors/producers get their work onto the growing number of digital screens in the US, and what are the economics of encoding your film so it can be downloaded digitally and onto a cinema's server? We'll also explore how digital cinema is changing the balance of power between Hollywood studios and independents, and what new developments lie ahead.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060601
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Digital Cinema for Indies	
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:When it comes to communicating with an ever-evolving audience, today's organization has more than enough tools to get the job done - blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations from the largest corporation to the smallest nonprofit, struggling to stay focused and execute their ideas. Throughout their professional careers, authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world and overcoming its many challenges. Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060327
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Media Rules!
DTSTART;VALUE=DATE-TIME:20080308T180000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This practical guidebook--from Rock the Vote, the organization that mobilized a generation of voters--reviews the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. For each type of media it answers the questions: What is it? How is it being used? How does it work? How to get started? It provides concise descriptions, screenshots, case studies, resources, and best practices in language that are easy for non-technical people to understand. The book and Web site also include screenshots that will give the reader a sense of the technology--without requiring them to download software or plug-ins.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060328
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Mobilizing Generation 2.0
DTSTART;VALUE=DATE-TIME:20080308T183000Z
DTEND;VALUE=DATE-TIME:20080308T190000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Nokia's smartphones pack a powerful computer into a very small space. Unlike your desktop or laptop, your smallest computer can be connected to the Internet all the time, and can interact with the world around it through its camera, voice recognition, and its traditional phone keypad. Nokia smartphones combine these features with impressive storage options and a host of networking protocols that make this smallest computer the only thing a road warrior truly needs. If you're still cracking open your laptop or pining for your desktop while you're on the road, you haven't begun to unlock your Nokia's full potential. Nokia Smartphone Hacks is dedicated to tricking out your smartphone and finding all the capabilities lurking under the surface. Whether you want to use your smartphone as your lifeline while you're on the road, or you're just looking for a way to make the most of the time you spend waiting in lines, you'll find all the user-friendly tips, tools, and tricks you need to become massively productive with your Nokia smartphone. With Nokia Smartphone Hacks, you'll unleash the full power of that computer that's sitting in your pocket, purse, or backpack.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060329
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Nokia Smartphone Hacks
DTSTART;VALUE=DATE-TIME:20080308T190000Z
DTEND;VALUE=DATE-TIME:20080308T193000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Through exclusive interviews, never-before heard stories, and hundreds of sketches, doodles and chicken scratches, "The Back of the Napkin" explores the nature of visual thinking and success. Building upon the experiences of great (and unexpected) visual thinkers including a network news anchor, a pro football coach, an Army general, a PGA golf winner, an astronaut, a CEO of a major chip manufacturer, an aircraft designer, a deep-sea diver, a political advisor, a business consultant, and many others, the book shows how visual thinking drives success. "The Back of the Napkin" shows how we can learn from their lessons, and use visual thinking to solve problems everyday.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060338
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Back of the Napkin
DTSTART;VALUE=DATE-TIME:20080308T193000Z
DTEND;VALUE=DATE-TIME:20080308T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:User experience doesn't stop at the desktop. Twitter, YouTube, Google all have strategies for mobile devices and beyond. Yes, the convergence culture is finally here, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060402
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Getting Unstuck: From Desktop to Device
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the evening news reminds us every day, there is a struggle between moderates and extremists within the Muslim world, and for many, the primary battleground is on the Internet.  How do online Muslim communities and media balance the need for free expression and dialogue with the need to combat exclusivist and violent interpretations of the faith?  How can the pervasiveness of the Internet - use of which is growing exponentially in the Muslim world - be harnessed to promote moderation without enabling the viral propagation of militancy?Using the experiences of the US-based Muslim blog aggregator hadithuna.com, panelists will explore the balancing act between free speech and silencing extremists.  We will also talk about how Muslims online are trying to find a common ground with US law enforcement officials that both protects civil rights and discourages extremists from infiltrating law-abiding Muslim communities.  Panelists will also speak about the strategies that both militants and moderates use to propagate their points of view, tapping into both current geopolitics as well as Islamic scholarship.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060449
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Extremism - And the Muslims Who Fight It
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Opening Remarks with Henry Jenkins and Steven Johnson
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Find your career a second life and discover how your Web talents come into play in the video game industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060487
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Taking Your Web Talent to the Video Game Industry
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Location-based entertainment (LBE) has existed for centuries.  Arcades, boardwalks, zoos, and museums - LBEs one and all, providing unique entertainment or information specific to a location.  Something changed in the last few years, though. The proliferation of WiFi networks, GPS, and mobile platforms enable users to create, or at least access, their own LBEs on the go.  No longer restricted to a desktop machine, the interactive space now stretches into the real world, taking the user with it.  To paraphrase George Clinton, free your playfield and your ass will follow. By extending interactive space into the physical world, LBEs recast many tropes.  Passive TV advertisements actively engage consumers as interactive installations tailored to specific locations, for example.  Social networking increases its relevance when your phone alerts you that a second-degree contact is within 50 feet.  Long denounced for sedentary, anti-social trappings, video games, are suddenly vigorous when they're a geo-caching treasure hunt played on Main Street. This panel examines trends in LBE, particularly on the information front, and it details how technology is enabling new opportunities in this space.  We'll also address how developers mine info on the user without evoking Big Brother.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060534
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Location-based Entertainment, Animating Overlooked Spaces
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for a special preview of the upcoming version 2.0 of ExpressionEngine, the world-class web publishing system used by thousands of individuals, companies, and organizations around the world
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060590
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: ExpressionEngine 2.0 Sneak Peak
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060337
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
DTSTART;VALUE=DATE-TIME:20080308T210000Z
DTEND;VALUE=DATE-TIME:20080308T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:From MySpace to online personals, a growing number of consenting adults are keystroking their way to new relationships. Find out what sociologists, bloggers and sex researchers have to say about how the Internet is changing interpersonal affairs and human sexuality now. SXSW attendees with intermediate knowledge social / philosophical aspects of technology should join this core conversation to:HEAR the most recent developments in research related to online interpersonal relationships and human sexuality; POSE specific questions to an ethnically diverse panel from various fields associated with interpersonal relationships; and, LEARN techniques to guard personal information, practice online safety and recognize bona fide threats to personal safety.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060301
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Adult Conversations: Sex, Intimacy & Online Relationships
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The core dilemma for talented designers in any field is this: If you strive for greatness in your design, you will meet resistance; if you strive to avoid resistance, you can't do great design. Different is scary. Great design has to fight with the idea that many see "better" as meaning "more of the same". The better your work and the higher your standards, the more you'll have to fight against the urge to stay within the warm, safe confines of mediocrity.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060313
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Blood, Sweat, and Fear: Great Design Hurts
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What can you do to make yourself not just healthy, but as healthy as possible, and not just fit, but as fit as possible? How can you realize your maximally optimal physical potential? Panelists will describe their experiences and  techniques for body optimization, both long term and immediately at SXSW.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060315
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Body Optimization: Why Stop at Health & Fitness?
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The New York Times Magazine columnist explores consumer patterns in the new economy. A limited number of FREE advanced copies of the book will be available for attendees of this Book Reading. Attendees who do not receive a free copy of the book can read the first four chapters for free by visiting www.readbuyingin.com (password: buying in / username: murketing)
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060319
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Buying In: The Secret Dialogue Between What We Buy and Who We Are
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T220000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've talked about social networks and love on the net but what about the negative effects when relationships go bad? Listen to some speakers discuss how online and mobile social networking have created new situations that we never would have had to deal with previously. Perhaps the only panel that shouldn't be podcasted.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060347
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Breakups 2.0
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the technology workforce changes and outsourcing becomes more feared, it is difficult to attract smart, qualified youth to technical careers (especially girls).  This session will survey current programs encouraging computing education among girls, discuss what these programs are missing, and suggest what the techie community can do to help.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060404
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Go For IT! Attracting Girls to Technology
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Traditional crafts such as knitting and sewing are surging in popularity today thanks to the growing Do-It-Yourself (DIY) movement. These modern crafters on the panel not only promote the notion of DIY, they are using technology to reclaim these old techniques. From soft circuits and mathematical knitting to fashion technology and wearable computing, find out more about this new trend of high-tech crafting and how these women look to technology and science for inspiration.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060412
SUMMARY;LANGUAGE=en;CHARSET=utf-8:High-Tech Craft: Why Sewing and Knitting Still Matter 
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Internet has increased access to sexually explicit material while simultaneously creating a new category, "NSFW" (not safe for work), with which to stigmatize sexual material and the discussions around it. Join us to discuss specific strategies for expanding the acceptance of sexual content. We start with the assumption that the stigma around sexuality is still a social problem, and the very blurry category NSFW reinforces that stigma. We see the networking and organizing power of Web 2.0 technologies as a tremendous source of power and cultural leverage for marginalized groups, especially because everybody can learn to use these tools.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060456
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Pink Ghetto Blasters: Destigmatizing Sex via Online Community Building
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do Italian citizens of Second Life stand physically closer than Canadians? Are Portuguese more prone to blog than French? Why was a game with ugly 'bad guys" a commercial failure in Korea and a success in the US? As a programmer/computer game designer/web 2.0 guru working with or for international communities and markets, you must have wondered about the cultural models you use and how dangerously close to stereotypes they sometimes feel. If you have read thru this, we assume you belong to the group of those for whom this is a concern. In other words, for you culture does matter. Whether you work with markets to target, video games to market, developing countries to help or academic communities to engage, you must have thought about that thin line between cultural models and stereotypes. Can you design/develop environments and spaces, whether they are virtual or real, that are global without being amorphous? Whether you are interested in designing the web presence for such-and-such company introducing products in international markets or whether you are interested in understanding what makes collaboration thrive or die in international communities, this is the panel where you should be.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060462
SUMMARY;LANGUAGE=en;CHARSET=utf-8:'Redrum in the Rue Morgue': Collaboration in International Communities
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060471
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Sexual Ethics, Interactivity and Virtual Worlds
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This session will focus on how to accomplish huge things in little time.  From near-overnight IPOs and massive cult followings, to instant NY Times bestsellers and runaway viral campaigns, learn tricks from those who have created monsters of buzz, fame, and fortune.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060492
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Art of Speed: Conversations With Monster Makers
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In the world of new media, the notion that more voices makes for a better society governs much of what we do. But is this really the case? If everyone has equal input, doesn't this essentially eliminate the value of more educated / expert opinions. In this presentation, George Mason University Associate Professor of Economics Bryan Caplan will explore the societal problems when everyone's opinion has equal weight.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060500
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Myth of the Rational Voter
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:"Honey, let's work together!" sounds like a good idea in theory - how does it work in practice? You'll hear what succeeds, what doesn't, and what (nearly) brings couples to the break-up point as successful partners talk about how they work with the person they love and love the person they work with.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060528
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: When Your Partner is Your Partner
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the leader of this Chicago-based company as he talks about collaboration, decisions, progress, morale, and not sweating the wrong stuff at the wrong time.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060547
SUMMARY;LANGUAGE=en;CHARSET=utf-8:10 Things We've Learned at 37signals
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel brings together thought leaders in advertising and design to debate on the question of whether analytics kills or cultivates great design.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060572
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: The Elephant in a Creative Designer's Living Room
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What can traditional video games learn from the cross-media world of Alternate Reality Games?  What can ARGs learn from the instant-gratification playgrounds of video games?  Join us as we discuss how the planning, development and deployment of games in each seemingly-disparate industry might benefit by taking cues from the other.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060576
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for an "anything goes" open panel discussion about ExpressionEngine and CodeIgniter.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060591
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: EllisLab Open Panel Discussion
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:These days people are watching more and more films on the internet and their mobile devices. How can you keep up with the trends and what can you do to produce the best content for these growing new mediums? Come find out what new technology is out there and how filmmakers are using it to their advantage.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060604
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Video Production for the Web & Mobile Devices
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The wholly virtual world known as Second Life has attracted more than a million active users, millions of dollars, and created its own -- very real -- economy. The Making of Second Life is the behind-the-scenes story of the Web 2.0 revolution's most improbable enterprise: the creation of a virtual 3-D world with its own industries, culture, and social systems. Now the toast of the Internet economy, and the subject of countless news articles, profiles, and television shows, Second Life is usually known for the wealth of real-world companies (Reuters, Pontiac, IBM) that have created "virtual offices" within it, and the number of users ("avatars") who have become wealthy through their user-created content. What sets Second Life apart from other online worlds, and what has made it such a success (one million-plus monthly users and growing) is its simple user-centered philosophy. Instead of attempting to control the activities of those who enter it, the creators of Second Life turned them loose: users (also known as Residents) own the rights to the intellectual content they create in-world, and the in-world currency of Linden Dollars is freely exchangeable for U.S. currency. Residents have responded by generating millions of dollars of economic activity through their in-world designs and purchasesÑcurrently, the Second Life economy averages more than one million U.S. dollars in transactions every day, while dozens of real-world companies and projects have evolved and developed around content originated in Second Life. Wagner James Au explores the long, implausible road behind that success, and looks at the road ahead, where many believe that user-created worlds like Second Life will become the Net's next generation and the fulcrum for a revolution in the way we shop, work, and interact. Au's story is narrated from both within the corporate offices of Linden Lab, Second Life's creator, and from within Second Life itself, revealing all the fascinating, outrageous, brilliant, and aggravating personalities who make Second Life a very real place and an illuminating mirror on the real (physical) world. Au writes about the wars they fought (sometimes literally), the transformations they underwent, the empires of land and commerce they developed, and above all, the collaborative creativity that makes their society an imperfect utopia, better in some ways than the one beyond their computer screens.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060340
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Making of Second Life
DTSTART;VALUE=DATE-TIME:20080308T220000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've always dreamed of perfect places: Eden, heaven, Utopia. Imagine gambling without loss, love without heartbreak, sex without exposure, experience without risk. Welcome to the fascinating world of online virtual reality, the land of invented places and populations that is entered and inhabited every week by nearly fifty million people worldwide. Each participant creates a virtual body, works at virtual jobs, and makes virtual friends and family. In Second Lives, Tim Guest, an internationally acclaimed young journalist, takes us on a revelatory journey through the electronic looking glass as he investigates one of the most bizarre phenomena of the twenty-first century. From Second Life to EverQuest and beyond, here are the computer-generated environments and characters that can easily become more engrossing and fulfilling than earthly existence. With the click of a mouse you can select eye color, face shape, height - you can even give yourself wings. Your character, or avatar, can build houses, make and sell works of art, earn money, get married and divorced. In this fascinating and groundbreaking book, Guest meets people who found meaningful love and friendship despite never having met in person, catches up with the companies that have used virtual worlds to make big money, investigates the U.S. military's massive online global model that trains soldiers to fight anyone anywhere, and travels all the way to gaming-crazed Korea to get a taste for just how big this phenomenon really is. At first glance, these new computer-generated places seem free from trouble and sorrow. But Guest examines the dark side of this technology too, including the online criminals who plague imaginary worlds, from cyber mafiosos and prostitutes to real hackers and terrorists. It seems that one cannot escape greed, corruption, and human weakness - even inside a computer screen. Are these virtual worlds a way to enhance life or to escape it? Guest explores this question personally as he lets himself be transported into myriad parallel universes. By turns provocative, inspiring, and disturbing, Second Lives is a crucial book for this millennium. After all, real life is so twentieth century.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060344
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Second Lives: A Journey Through Virtual Worlds
DTSTART;VALUE=DATE-TIME:20080308T223000Z
DTEND;VALUE=DATE-TIME:20080308T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Virtualization is a trend that's reforming the landscape of hosting and ISP's but developers may not be aware of the benefits for running desktop virtualized environments for testing and development. The snapshot capabilities afforded by virtualization is a deadly arrow that should be in the quiver of every developer nowadays. This panel explores the basic to intermediate level of usage.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060296
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: A Developer's Cookbook to Leveraging Virtualization
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Contrary to conventional wisdom, good ideas don't just pop up out of nowhere. Mediocre and even bad ones do too. Using a strict pseudo-scientific methodology, unsubstantiated analogies and unnecessarily obscure pop-culture references, Coudal will present, for the first time anywhere, a unified theory of creativity. Supported by a smattering of dubious statistical research as well as half-baked documentation and unreproducible experimental data, this unified theory holds the promise of challenging everything we know about "the creative process." Or perhaps not.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060297
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A General Theory of Creative Relativity
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Onion launched its foray into web video in March of 2007.  This panel will give the audience a behind the scenes look at the creative process, as well as the production and business model of the world's most important news network.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060306
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Behind the Scenes at the Onion News Network
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:When a virtual journalist for a virtual newspaper reporting on the digital world of an online game lands on the real-world front page of the New York Times, it just might signal the dawn of a new era. Virtual journalist Peter Ludlow was banned from The Sims Online for being a bit too good at his job--for reporting in his virtual tabloid the Alphaville Herald on the cyber-brothels, crimes, and strong-arm tactics that had become rife in the game--and when the Times, the BBC, CNN, and other media outlets covered the story, users all over the Internet called the banning censorship. Seeking a new virtual home, Ludlow moved the Herald to another virtual world--the powerful online environment of Second Life--just as it was about to explode onto the international mediascape and usher in the next iteration of the Internet. In The Second Life Herald, Ludlow and his colleague Mark Wallace take us behind the scenes of the Herald as they report on the emergence of a fascinating universe of virtual spaces that will become the next generation of the World Wide Web: a 3-D environment that provides richer, more expressive interactions than the Web we know today. In 1992, science fiction writer Neal Stephenson imagined the "Metaverse," a virtual space that we would enter via the Internet and in which we would conduct important parts of our daily lives. According to Ludlow and Wallace, that future is coming sooner than we think. They chronicle its chaotic, exhilarating, frightening birth, including the issue that the mainstream media often ignore: conflicts across the client-server divide over who should write the laws governing virtual worlds.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060341
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Second Life Herald
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080308T233000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A center of game development, Austin is sometimes called the MMO capital of the world.  Internationally recognized, the city also produces every type of game: from online to single-player, console and PC, casual and educational, even arcade machines and the Cell processor.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060359
SUMMARY;LANGUAGE=en;CHARSET=utf-8:City of Games: Inside Austin's Developerscape
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The world is NOT flat. It is curvy. Lumpy. Full of nooks and crannies. If you've tried to develop software with a global team, you already know this. Learn how to deal with the humps and the bumps and take advantage of global collaboration.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060419
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: How to Build Facebook in Bangalore: Outsourcing 2.0
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Internet has brought the world to our door. And, perhaps, the wolf, as well.  With each technology introduction we become increasingly fearful. This democratization of information does have an upside: history can be told by the participants, not just the winners. So what, exactly, are we so afraid of? 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060442
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Managing the Media Blur
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What are the pros and cons of open source? What is the total cost of ownership? What considerations should be factored in to the make/buy/borrow decision? What tools are available to help in the decision?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060451
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Open Source or Open Pit
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060474
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Marketing Strategies Metrics, Where Are They?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The "user revolt" has become one of the most promising (and terrifying) community activities on social networks. Perhaps the best-known user revolt was the mass protest on Digg over publishing the AACS key. But other revolts have broken out on LiveJournal, Lifehacker, Facebook, and many other networks. This panel explores user revolts from both sides of the fence: panelists discuss how users can stage successful coups to get what they want from social networks, as well as the best ways for community organizers to respond.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060475
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Network Coups: The Users are Revolting!
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060501
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Porn Police: Know the Rules
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Whole World is Always Watching, Free:  You, Celebs., Workers, Prisoners, Whomever.  Always-On Live-Vlogging:  Good or Bad?  Soon or Never?  Life-vlogging.  Life Extension By Vid, Bot, and Wire, Not By Potion, Lotion, and Herbs.  Why?  Why not?  Never?  Inevitable?  I, Always Eyed in The Internet Sky.  Memory Unnecessary.  Participatory Panopticon.  Total Video/Audio History.  Bug-Free Photo Global Storage, or Hotel California?  By whatever name, it's a world where everything we do and say can be captured on video -- not by "Big Brother," but by Little Brothers and Sisters carrying cameraphones. Downside: Privacy, Lost? Upsides: Paradisiacal Personal Branding, Found?  Better memory, better understanding of the world, better politics. I like to watch?  Are you ready to be film-captured?  Wanna invest/bet?  Fantasy of Cheney, Silicon Valley v.c.'s, budding YouTube-ette future stars, or anybody?  Today's fact in England' streets?  Cheap storage and fat pipes = never-off imagery?  Debate/discuss!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060510
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Perma-Live-Vlogging: Vicious or Victory, Hell or Sweet?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With a lack of high-profile women in tech-related fields, the question arises--glass ceiling or glass hat? This panel, comprised of five successful women in tech-related careers, will examine the subject, filtered through their experience, ideas, facts, and theories. What does it take for women to be empowered and successful as business owners, contractors and managers in the tech world? Are men in technology supportive of women working among them? Can women learn to use inherent strengths and skills to be even more successful? How do we attract, mentor, and retain more women and girls to our field?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060527
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Women Need to Succeed
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Smart people dare to be stupid in a contest between nine writers, designers and engineers - each pitching their worst possible startup ideas in lightning rounds.  Winner gets funded by delusional VCs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060532
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Worst Website Ever: That's So Crazy, It Just Might Work
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:By matching our understanding of our advertising customer's operations, brands, and media goals with fundamental questions such as 1) 'what is most important to both our advertising customer and our viewer/user of our media' and 2) 'where will our advertising customer allow us to make a profit?,' the media company has a blueprint to produce win-win content that satisfies the A) viewer / user, B) advertiser and C) the profitability of the media vendor. This session discusses our strategic partner selection process: Q. U. E. - Qualify, Understand and Execute.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060585
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Makes a Strategic Media Partnership?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060586
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Interactive Media Trends - Are You On Top of It?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Doing coworking and social networking for biz? Let's discuss the line between authenticity and too much information (TMI).
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060605
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Transparent Business -- How Much is Too Much
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Share ideas about the value of your creative work to the economic growth of your region. Discuss strategies of communities embracing creative talent as a catalyst.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060606
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Are you Helping Drive the Creative Economy
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Business is booming in Second Life, and many residents are earning big bucks in-world and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060322
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Entrepreneur's Guide to Second Life
DTSTART;VALUE=DATE-TIME:20080308T233000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:'A/B Testing' is the practice of directing web traffic to multiple alternative designs to determine which is optimal.  This method raises significant questions regarding the role of a designer and the need for a traditional design approach when deciding which design is 'best.'  Are we being cut out of the equation?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060298
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A/B Testing: Design Friend or Foe? 
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A picture may be worth a thousand words, but not if they're all hot air. A valid critique is fundamental to any design process, and we'll demonstrate some do's and don'ts, including the anatomy of a well-formed opinion and a handy guide to getting useful feedback from clients.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060387
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Everyone's A Design Critic
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:For some time, the conventional wisdom was films were the dominant influence on interactive entertainment.  Initially this was about story, but then filmmakers started imagining how the future of computing would look.  Children of Men, Minority Report, and Disclosure all suggested how we would interact with the world around us. More recently, we have seen games start to reverse the trend and in the last year we have some great developments to suggest that much of the conventional wisdom is now in flux.  Then the Wii and now multi-touch computing have arrived with their softer, friendlier approach to entertainment.  Meanwhile, Quarterlife, the brilliant new series where its community helps shape the direction has gone from 8min web only episodes to network TV.  Whether its interactive or films, with few exceptions, the past year has seen critically acclaimed entertainment about violence, wars and conspiracies learn that more accessible entertainment, in terms of story and technology, are what is selling more units or capturing more eyeballs.  This panel will explore just who is influencing who, and how the different stakeholders (writers, artists, designers and producers) in the process think the next few years will play out.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060413
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Hollywood and Design and Literature: Just Who is Inspiring Who?
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Learn the three business lessons of Japanese comics -- and get a sneak preview of America's first all-manga business book.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060416
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How Manga Explains the World
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you a web design superhero?  Then you'd better know your villains -- Scope Creep, Needy Client, The Write-Off, and the rest of the sinister crew -- and the secrets of how to defeat them! This session will go in-depth on the most significant business and creative issues facing web designers today, and will provide specific, hands-on procedures for minimizing, overcoming, or eliminating them altogether. Come and find out how to transform your mild-mannered web shop into a genuinely heroic business machine.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060467
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Scope Creep and Other Villains
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Now that social networks are pervasive and quickly becoming a regular feature set, designers need to understand the dynamics of creating experiences that encourage social behavior and public expression, while giving individuals a sense of privacy, personal gain, and ownership.  This session will take an in-depth look at the principles and practices of social design.  How do you create a symbiotic relationship between people and data that maximizes discovery, game-play, connections, and communication?  We'll examine a breadth of examples and explore their pros and cons.  Then, we'll take a look into the future of what's possible.  You'll hear firsthand from a group of designers who do this every day.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060473
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Design Strategies
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:According to Parks Associates, 59 percent of all consumers in the U.S. who play games on their mobile phones are women. The majority of Internet-based gamers also are women. Will women continue to drive the growth of casual gaming? Or, will men drive right past them? While women haven't traditionally been big spenders on game packages, new channels and revenue models have opened their wallets. What about the men -- what kinds of games will pique their interest? This panel will explore the evolving demographics of this growing and changing market. Panelists will discuss - and debate -- how gender and age play a role. And, as the content has become more social, the panelists will look at who has been drawn in - and why. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060495
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Female Takedown of Casual Gaming
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060504
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Science of Designing Interactions
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The advent of Web 2.0 has exposed a demand for richer, more nuanced forms of interaction, posing new challenges for today's information architect. We will examine how wireframing - one of our most readily used tools - is evolving to meet these demands. The creation of modern web applications involves designing intricate patterns, such as state-change and ajax-like behaviour. These designs need to be documented and tested quickly and efficiently. Using real-world examples, we will show how wireframes in the form of non-functional HTML prototypes can be the ideal solution to both documentation and design. We'll demonstrate how frameworks such as JQuery can be your friends in prototype creation, and how best to put together your own library of design patterns. We'll explain how interactive prototypes are ideal for use in agile, iterative approaches to web development, as well as with more traditional workflows, and ultimately ensure prototypes give maximum return to both you and your client. Wireframing and prototyping have long been the lynchpin of user experience design. This talk will demonstrate why, with a little evolution, this is still the case.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060530
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Wireframing in a Web 2.0 World
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:When a Web site or blog launched out of personal passion reaches a certain scale in terms of traffic, readership, and popularity, a Big Question arises: Can I make money with this thing? Some bloggers and publishers can. Some can't. But you need to try to find out. Online advertising is the fastest-growing sector of advertising today. According to some estimates, online ad spending is expected to surpass magazines, network television, and radio this year. How can amateur publishers take advantage of that? This panel will bring together professional bloggers, leading Web ad networks, and progressive affiliate businesses to discuss the monetization options available to small publishers. We'll consider strategic steps you can take to add money-making elements such as ads and affiliate sales to your site or blog. We'll address ways to increase your visibility, traffic, and reach. And we'll offer an inside look at what ad networks and affiliate programs look for as they consider new sites and blogs for inclusion. At the end of the conversation, you'll not only know whether you should take a stab at monetizing your site - you'll know how.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060555
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Advertising for Newbies
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Removing the carrier barrier liberates your mobile services and allows you to reach all of your users.  Maximizing the experience for your users and leveraging the right platform creates real opportunity for your business.  Users want 24X7 access to reach your service from anywhere, for free.  This panel will focus on ways to mobilize your content and services, enhance your user experience, and make money in the process.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060564
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Increase Revenue by Mobile-Enabling Your Services
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team (makers of ExpressionEngine and CodeIgniter) for an informal morning meet-up and complimentary food and drink.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060609
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Brunch with EllisLab
DTSTART;VALUE=DATE-TIME:20080309T153000Z
DTEND;VALUE=DATE-TIME:20080309T163000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The short history of blogging is filled with the examples of clueless marketers who have suffered being flamed, outed or ignored by the "cruel" blogosphere. Yet approaching bloggers is not as risky as it might seem - it just requires a new approach. In this session, you will see real examples of 10 of the most common mistakes marketers make when approaching bloggers and how to avoid them.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060291
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: 10 Easy Ways To Piss Off A Blogger (And Other Mistakes Marketers Make)
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There is a new generation of employee who has discovered that blogging gives them a creative outlet they might not be getting at work.  It also connects them to others both professionally and personally.  And did I mention they do all of this while they're at work? This discussion, lead by two professional bloggers/blog managers, will show you the tools and tricks they use for both corporate clients and their own personal blogs. Learn to Blog more efficiently: Did you know that some of your blog posts can be done with just a few clicks of the mouse, while you're actually browsing the Internet? (No typing required) . Learn how to collaborate with others: Here's how to harness the talent and connections of fellow bloggers with the latest Web 2.0 technology (and you thought Del.icio.us was a good tool for bookmarking). Learn to drive and monetize traffic:  What good is a blog if nobody sees it?  And why not make money for all of your efforts?! Finally, you will learn you how 'Blogging on company time' is the way of the future and how employers can and should turn their employees into their very own Web 2.0 ambassadors.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060311
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Blog on Company Time Without Getting Dooced
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This session will explore how bloggers are making money today as well as potential forms of revenue in the future. It will cover traditional methods (Google, affiliate programs), networks (Blogitive, PayPerPost, etc.), and alternatives (selling products, etc). We will highlight different opinions on bloggers making money, including some who feel they shouldn't.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060312
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Blogging for Dollars - Blogging's a Profession?
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Many bloggers are parents, and they enjoy telling stories of their children. Do they have the right to - or are those stories the intellectual property of the children themselves? Parents also have very strong feelings about whether or not to post photos of their children online; and now, with the ease and low-cost of hosting videos on the web, video content including children as the stars has created a large pool of controversy.  What content should be posted online? What topics or images should we avoid?  If a ten year old says 'Mommy, please don't put me on your vlog,' should we heed their request, or post the video anyways to show their grandparents and, ultimately, the rest of the world?  We will discuss the topics of text, photo, and video content in blogs and vlogs, as well as children's rights and parents' limits.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060382
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Diaper Diarists
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Star Wars is much more than a cult hit for sci-fi fans. It includes life-lessons for all of us, and helps us see our craft as web professionals from a different perspective. Here we learn what our favorite Star Wars characters have to say about accessibility.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060388
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Everything I Know About Accessibility I Learned From Star Wars
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The 2008 presidential have been friending users all over MySpace. And Facebook. And Digg. And about a dozen other mainstream social networking sites. But then the outreach stops. Or does it? Are the campaigns using social networking communities to encourage political participation, or have they become just another form of political advertising? Does having a profile on these sites actually meet the goals of a campaign - winning votes, donors, and volunteers? What about the voters? What do we want? A discussion about the ways in which online social networks are changing politics and whether or not 'authentic community' and 'political campaigning' are mutually exclusive.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060394
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Friend Me! Vote for Me! Donate Now!
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060395
SUMMARY;LANGUAGE=en;CHARSET=utf-8:From Frustration to Elation: Getting Emotional by Design
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060435
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Magic and Mental Models: Using Illusion to Simplify Designs
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060436
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Make It So: Learning From SciFi Interfaces 
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A new kind of digital practice has emerged. We see it in our buildings and our cities: new architectural interfaces, new communities, new ways of thinking about the physical world around us. In "Meet the Architects," we'll take on these ripples in physical architecture and urbanism. This panel tracks new directions in architecture culture at the intersection of digital, film and urban environments; architecture zines, blogs and communities; and architectural and urban research.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060445
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Meet The Architects
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Last year's massive pet food recall not only claimed the lives of thousands of pets but launched an international food safety scandal. How much of that story would we have ever known without pet bloggers? "I don't know of a comparable case," NYU's Jay Rosen told the LA Times. "It shows what's possible when people get outraged and they ask themselves, what's happening here?" Rosen told USA Today that pet bloggers' "networked collaboration" over the recall is part of a movement that's "changing the journalism world." Paul Grabowicz of UC Berkeley's New Media Program called it "crowd sourcing" at its finest. Pulitzer-winning reporter Abigail Goldman wrote, "Bloggers and owners of sites such as Itchmo, Pet Connection, Howl 911, The Pet Food List and Pet Food Tracker have been deluged by millions of pet owners who are grieving or railing or both - and digging for answers. Their online barking is being heard in Washington's halls of power, including the Food and Drug Administration and Capitol Hill." What's going on in the pet blog world, and can it make a difference in the next big corporate, medical, or government scandal that impacts our animals' health - and ours?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060454
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Pet Blogging: Not a Fluffy Puppy Story
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The panel will explore the collaborative production of open access textbooks and educational materials that are free to use and re-use.  Can the Wikipedia model of collaborative production succeed here? The panelists were among the co-authors of the recently launched Cape Town Open Education Declaration (http://www.capetowndeclaration.org/), a new declaration on free content and education. The declaration calls for publicly funded educational materials to be freely available online and for the adoption of open content licenses for these resources. Open educational resources have the potential to improve the quality and reduce the costs of educational materials.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060490
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Textbooks of the Future: Free & Collaborative!
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've seen the media reports about China's red hot Web and mobile industries, but it's time to discover the truth. This session will dive behind what you see in the media today to give you a better understanding of how the Chinese Web and digital media industries work. What key social, economic and technology drivers exist? What differences can we expect as China's mobile and Web companies grow? How does consumer behavior adjust as the Web becomes more prevalent for more people? How does one adequately engage this market? This session will explore these questions and more, highlighted by case studies and best practices from some of the most regarded consumer brands. With the more 244 million people expected online by the end of 2008, now is the time to get a clear picture of this dynamic, evolving industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060502
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Real Dragon: Understanding the Web and Digital Media in China
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do technologists focus on what's cool, rather than what's useful? Does geek chic create an echo chamber? Is Web 2.0 an insider's game? This session explores status symbols in social media worlds (online reputation, net.celebrity, elite conferences, beta invites), inviting critical thinking about status, class, and elitism.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060537
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: "I'm Internet Famous": Status in Social Media
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Designing for the web has become much more technical over the last decade, and these days being 'just good enough' rarely is.  Alongside a strong personal design aesthetic, supporting cross-browser standards while building accessible and usable interfaces is a required skillset for online designers.   Get your feet on solid ground in this session, where we'll explore the current best practices in designing and developing accessible, usable, and standards-compliant front end design to web sites and applications.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060569
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Responsible Web Design
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You know that it's essential for your company to be involved in social technologies -- but your executives are too afraid to pull the trigger. This session will give you the strategic frameworks that will appeal to the logical, analytical side of executives, while tapping into the revolutionary spirit needed to create a groundswell of support for your strategy. Based on the upcoming book, Groundswell: Winning In A World Transformed By Social Technologies, the session will layout how to think about how people are using social technologies, the business objectives that can be met, and review a quick case study of how one company transformed itself. Highlighted throughout the session will be the role of the revolutionary -- the key person inside an organization who leads the transformation. You'll learn how to channel the tradition of radicalism into a force that can transform your company.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060587
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Strategies For Revolutionaries
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Sophisticated visual effects and computer-generated animation used to be big-ticket items, best left to the $100 million blockbusters from Pixar and the Hollywood majors. But new tools are making visual effects and CG-animation more accessible to independent filmmakers, and also spawning smaller VFX and CG shops willing to work with indies. We'll get an update from several innovators on the front lines.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060599
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Animation and Digital Effects on a Budget
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Budgeting & Actualization for Commercials, Music Videos, Feature Films, TV, Corporate Video, Post Production and Still Photography.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060610
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Showbiz Budgeting & Actualization and Scheduling
DTSTART;VALUE=DATE-TIME:20080309T183000Z
DTEND;VALUE=DATE-TIME:20080309T190000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In attracting an increasingly diverse internet community, it's important to plan for user modification. This panel will focus on a discussion on how to design products where heavy consideration is taken to provide users the freedom to build their own products and communication mediums. This panel features a set of individuals from drastically different parts of the org chart, but who all have the same goal - figuring out how to build product which get out of the way so that people can do their own thing.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060381
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Designing for Freedom
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060433
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Logos: Why They're Irrelevant and Can Actually Hurt Your Business
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Keynote Interview with Mark Zuckerberg 
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060484
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Stories, Games and Your Brand
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Throughout the world mobile technology is becoming  the dominant technology of choice.  This is not only changing the way we perceive things such as the internet and communications but also is changing the ways in which we are political both on a governmental level as well as an individual one. This session hopes to explore but also move beyond the "how to" concerns of mobile activism and look at the real issues as they have arisen.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060542
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Mobileactive: How Mobile Technology Impacts Politics and Vice Versa
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:All opportunities come from people.  When attending a multi-day conference like SXSW, you will encounter many new people who might just hold the key to expanding your future.  Most people cite networking as one of the major reasons for attending a conference, and yet they never take advantage of creating the connections that could lead to real relationships. From his book, "Some Assembly Required: How to Make, Grow and Keep Your Business Relationships," the author will discuss ways to get the most out of networking at SXSW that will lead you toward more success..
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060335
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Some Assembly Required
DTSTART;VALUE=DATE-TIME:20080309T200000Z
DTEND;VALUE=DATE-TIME:20080309T203000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This irreplaceable career handbook gives anything but standard advice to the next generation of workers. Penelope Trunk, expert career advice columnist, has been providing indispensable guidance to millions of members of Generations X and Y for years. She knows that young employees today are breaking new ground in the business world and searching for fresh ways to reach their career goals on their own terms. And in Brazen Careerist, Trunk outlines the best strategies for these workers to get to the top in the business world without necessarily climbing the corporate ladder that their parents' generation clung to. Her original and highly-effective recommendations will help readers adopt the goal-oriented, irreverent and free-thinking attitude that is necessary to thrive in work and in life.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060317
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Brazen Careerist
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What is the ideal relationship between content and audience for an online space? Is a no-barriers environment desirable for your site? Heather Armstrong (Dooce) and Margaret Mason (Mighty Girl and Mighty Goods) have over thirteen years of online writing experience for both personal and professional sites. Their workshop gives you 12 techniques for balancing your interests against your readers' needs without the trial and error.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060363
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Content Boundaries, a 12-Step Program
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:It's hard to miss the impact of video delivered over the Web. Though not anything new, in recent years the ease of publishing video and the ease of delivery using Adobe's Flash format has led to the explosion of web video's popularity, from viral video to the YouTube Presidential debates. As it's gotten easier to publish video over the Web, it has also gotten easier to create captions for video on the Web. This conversation will be in two parts. One part HOWTO, one part what can be done from here. In the HOWTO portion, we'll walk through and talk about software that makes it easy to create caption files. Primarily, we'll look at NCAM (National Center for Accessible Media)'s software, MAGpie (Media Access Generator). MAGpie has several output possibilities for captions. We will focus on the Distribution Format Exchange Profile of the Timed-Text Authoring Format 1.0 (DXFP). The other part of the conversation will be about how you can publish your captioned video. Whether you use Flash to skin your video, NCAM's CCforFlash, or something else, we'll explore the known options and brainstorm on the possibilities yet seen.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060365
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Cooking up Accessible Video for the Web
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:If "the future doesn't need us," (Bill Joy), then tomorrow's design will certainly not need designers.  Already, the designer's responsibility has shifted from creating objects and experiences to creating the conditions for innovation - developing human links between bits, atoms, neurons, and genes. "Design thinking" is nice, but it becomes meaningless if and when artificial intelligence starts doing the thinking, and the design, for us. This panel discusses whether the designer's role in the 21st century is to serve as devil's advocate, providing a (false) sense of personal safety in times of genetic engineering, personalized machines, and a new singularity.  In other words: Is it time to start designing for a time after design?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060385
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Does Tomorrow's World Need Designers?
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Web applications often have accessibility issues. Anything can be a button or a dialog box. There's no way for a screen reader to know about the functionality of those elements, and often they can't receive keyboard focus. The W3C standards draft for Accessible Rich Internet Applications (WAI-ARIA) addresses those issues. The presentation addresses: a) The accessibility problems introduced by the current trend of web applications. b) New ways to add semantic meaning, communicate importance, define relationships, and give focus to elements using WAI-ARIA. c) How to limit the impact of these problems whilst WAI-ARIA is gaining support by user-agents, and (X)HTML / DOM techniques that work right now.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060400
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Get Rich, Remain Accessible
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Internationalisation? Localization? Beyond these clumsy buzzwords is the global reality. Hear world designers and developers share firsthand experiences with international best practices and Web standards. Learn technical infrastructure principles for creating sites with the flexibility to be global while keeping visual designs sensitive to regional needs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060403
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Global Design: Web Sites for the World
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Section 508 and W3C guidelines give you the blueprint for making your site usable by people with disabilities. But designers don't have to give up their creativity to meet those standards. There is a way to accomplish both goals. So really, just how accessible does your site have to be?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060414
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: How Accessible Should Your Site Be?
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The gaming and virtual worlds industries are threatened by real-money trading for virtual objects and debating if the Asian item model for online games will work in North America.  Wake up call: Digital goods are here to stay and will shape the future of online experiences both monetarily while pushing the limits of property rights individuals may have.  The session will address the real question of what form do online property rights take?  And beyond property, what is the shape and form of online human rights in virtual worlds and how do we get there from here?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060424
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Human and Property Rights in Virtual Worlds
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Why is it that even t