BEGIN:VCALENDAR
X-ORIGINAL-URL:http://2008.sxsw.com/interactive/programming/panels_schedule/
X-WR-CALNAME;CHARSET=utf-8:south by southwest festivals + conferences
VERSION:2.0
METHOD:PUBLISH

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As a web developer, you'll already know that JavaScript is a powerful language, allowing you to add an impressive array of dynamic functionality to otherwise static web sites. But there is more power waiting to be unlocked -- JavaScript is capable of full object-oriented capabilities, and by applying OOP principles, best practices, and design patterns to your code, you can make it more powerful, more efficient, and easier to work with alone or as part of a team. With Pro JavaScript Design Patterns, you'll start with the basics of object-oriented programming in JavaScript applicable to design patterns, including making JavaScript more expressive, inheritance, encapsulation, information hiding, and more. With that covered, you can kick-start your JavaScript development in the second part of the book, where you'll find detail on how to implement and take advantage of several design patterns in JavaScript, including composites, decorators, facades, adapters, and many more.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060331
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Pro JavaScript Design Patterns
DTSTART;VALUE=DATE-TIME:20080307T203000Z
DTEND;VALUE=DATE-TIME:20080307T210000Z
END:VEVENT

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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Tired of making web sites that work absolutely perfectly but just don't look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060330
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Principles of Beautiful Web Design
DTSTART;VALUE=DATE-TIME:20080307T210000Z
DTEND;VALUE=DATE-TIME:20080307T213000Z
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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This book offers web designers and developers actionable solutions that will drive traffic to their web sites. It is written from a development perspective, rather than from the marketing approach of many SEO books. The book provides a contemporary look at how web sites can be built with Search Engine Optimization coding strategies, Microformats, Web Standards, following Accessibility guidelines, and leveraging third party APIs all in an effort to drive traffic. The solutions presented are practical and essential for all web design and development professionals.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060318
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Building Findable Web Sites
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T220000Z
END:VEVENT

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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Zen masters taught it. Isaac Newton knew it. Scott Adams writes about it. Now you can know it, too We're talking, of course, about the manifold benefits of being a n00b (at something). And, of course, about all the good stuff that happens post-n00bishness:  the excellent side effects of being good at multiple things, even if they're not related - heck, *especially* if they're not related. So many of humanity's important discoveries, innovations and beautiful leaps of logic have been made by people whose brains were leveled up by the cross-fertilization of multiple interests and disciplines. Nano-thin specialization is out, a broad understanding of life, the universe, and everything is in. It's time to synergize, baby. So, reach outside your comfort zone, be a beginner again, and you'll be smarter, sexier, better at you job... even more valuable. With the wisdom of the ages (and a little bit from modern pundits), we'll talk about how, why, when, and where you can go about it.  You won't regret it.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060355
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Career Rev 342: Dabble Dabble, Toil and Kick Ass
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
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BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The current next-gen landscape has fostered a gaming environment with unprecedented level of interactivity and depth. Game wikis such as WowWiki and FFxiclopedia have long served as respected resources for the largest MMO's and have enjoyed high use awareness within the communities. As more games start to incorporate MMO-like community elements, Gaming communities have stepped up with a proliferation of fan-run wikis that have caused publishers and developers to take a closer look at the community ecosystem forming around their products. In addition to being great content resources, the communities behind the wikis have become a strong voice and typically including some of the most passionate and influential players of a game. Engaging with the wiki communities has become another way for a developer to monitor the pulse of their community and gain real-time feedback. This panel will examine what makes game wiki communities tick, how developers are leveraging this new community channel, and what to expect in the future as more and more gamers start to take community management into their own hands.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060386
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Edit Me! How Gamers are Adopting the Wiki Way
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Where should you go? What parties are cool? How can I meet those people that are *gasp* Internet FAMOUS!  Learn this and more at this welcome panel for SXSW Noobs.  This panel will provide useful tips for SXSW virgins and veterans from a diverse panel of SXSW Interactive attendees, speakers, and personalities.  Come for the laughs, anecdotes, and useful tools that will equip you to "Rawk Out" during SXSW Interactive. I mean, why should Music and Film attendees have all the fun.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060422
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Rawk SXSW: The Basics
DTSTART;VALUE=DATE-TIME:20080307T213000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060336
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Subject to Change
DTSTART;VALUE=DATE-TIME:20080307T220000Z
DTEND;VALUE=DATE-TIME:20080307T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:People are talking about you online. What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit? The explosion of social media - blogs, social networking sites, video sharing sites - has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060332
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Radically Transparent: Monitoring & Managing Reputations Online
DTSTART;VALUE=DATE-TIME:20080307T223000Z
DTEND;VALUE=DATE-TIME:20080307T230000Z
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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060321
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Designing the Moment
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080307T233000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are professional gamers the new athletes of the 21st century? They are making top dollar, staying in the best hotels and competing against other professionals at a game for a living. This session covers the pro gaming phenomenon, focusing on what being a pro gamer is all about, from practice to winning, and how pro gamers can and will influence the computer and video games industries. Panelists also offer tips and advice on how to become a pro gamer. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Carver
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060458
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Pro Gamers: New Extreme Athletes of the 21st Century
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We create the web. Yet twelve years and two bubbles into its history, we get no respect as a profession. And nobody understands what we do, unless we're selling to Google or Yahoo. How can architects, designers, writers and coders work with clients, journalists and the public to foster understanding and get their best work produced?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060463
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Respect!
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Powerpoint meets Karaoke in this battle of wits.  Watch your favorite speakers craft an off-the-cuff presentation using slides they've never seen before. Eight competitors will have five minutes to complete their presentation.  Three judges will score the participants based on their use of jargon, gesturing and credibility.  Who will take home the trophy and who will totally choke?  Come see for yourself!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060546
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Battledecks II
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The odds are your startup will fail. Why fight it. Learn to implode your company with style. This session will review some of the many challenges facing new startups and look at the reasons why the vast majority of big ideas never make it out of the garage. The panelists will address the five things that sink most startups and show you how to do it bigger and better than your competition, which is also going to implode.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060549
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bankrupt Your Startup in Five Easy Steps
DTSTART;VALUE=DATE-TIME:20080307T230000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
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DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Stop by to mingle with fellow film producers.  Food and drink provided by Scenchronize. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060608
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Film Production
DTSTART;VALUE=DATE-TIME:20080307T233000Z
DTEND;VALUE=DATE-TIME:20080308T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Game development is really hard.  Lots of moving parts, ever evolving state of the art and the great unknown of what exactly makes up "fun" conspire to kill most projects before they see the light of publication.  Best stick to the tried and true technologies and techniques, right?  No!  There are lots of great ideas that have emerged in the past 20 years but few have been applied to game development.  Will these new techniques make game development easy?  No, complexity cannot be removed, only broken down into smaller chunks.  Because of this complexity, game developers eventually shoot their eye out in one way or another.  We'll examine building a better gun so that when we shoot our eyes out we can recover faster and do less damage.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060294
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A Better Gun to Shoot Your Eye Out With
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
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BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The road to a richer web experience is full of dead ends and wrong turns.  This session will cover the mistakes made and lessons learned building SlideShare.net. I will discuss how we interweave Flash and Ajax to create a compelling user experience for SlideShare. I'll talk about the shortcuts we took building the initial version of the site, and how they came back to bite us later. Most of all I will talk about scaling the front end - how the use of rich web technologies changes as one goes from a newly launched app to hundreds of thousands of daily users.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060303
SUMMARY;LANGUAGE=en;CHARSET=utf-8:AJAX and Flash Mistakes: Lessons Learned Building SlideShare
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
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BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Your web site is a business - design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good - it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060342
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Web Design for ROI
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T163000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060358
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Catching up with Accessibility: The Basics Quickly
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060368
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Creating Findable Rich Media Content
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Design is in the Details is a look at how an interactive designer can tighten up and bring layouts, comps and designs to a final and brilliant polish to take it from 'nearly there' to 'there'. The panel will cover the critical thinking and ideas, as well as tips and techniques for bringing a design to life and result in execution.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060377
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Design is in the Details
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060392
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Filching Design: When the Shoe Fits
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060430
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Kill Your Mouse: Kinetic Computing Arrives Main Stage
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Is it possible yet to make a living in online video? Hear from some of the people who have made videoblogging their main endeavor as to where they think video on the internet is going, how they got where they are, and how you can get into it, too.  Our panelists, well-known figures in online video, will share experiences working with big media companies, startups, news organizations, and Hollywood as they've charted their way through the space. Key takeaways will include an overview of opportunities for videobloggers and filmmakers to get regular paying gigs creating content; how to get started, either independently or pitching your talents to a company or organization; and a discussion of the types of online video jobs there are right now, from entertainment to reporting to marketing and communications. We'll also ask the audience about their own thoughts about online video, and whether they think there are enough viable opportunities for everyone that may be interested. Videobloggers, filmmakers, and online video creators are encouraged to attend and share their experiences.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060459
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Quit Your Day Job and Vlog
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Vitruvius, the first Roman Architect to write about architecture, asserted that any well-designed building must exhibit the three qualities of firmitas, utilitas, and venustas or be durable, useful and beautiful. Can these same three tenets be applied today to help us design better interactions in a digital environment? This presentation will first touch on the similarities between designing buildings and designing digital interactions. Then, there will be an introduction to Vitruvius and his book, De Architectura. In his book Vitruvius writes about this notion of a well-designed building being durable, useful and beautiful. Those three qualities will first be looked at in their historical context, but then will be examined to see how they translate into the contemporary context of interaction design.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060465
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Rome, Sweet Rome: Ancient Lessons in Design
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Today's 'totally wired' teens have driven the early adoption of social networking sites like MySpace and Facebook as well as many widgets and applications. They are also super communicators who can't live without their phones. At the same time, they embrace technology for different reasons than adult early adopters. Anastasia Goodstein, founder of Ypulse.com and author of Totally Wired: What teens and tweens are really doing online, will moderate a discussion with six teens (boys and girls) between the ages of 13-17 giving you an opportunity to ask them questions about what works online and on cell phones, and more importantly, what doesn't.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060525
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Teens Want Online & On Their Phones
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Cutting-edge today, falling behind tomorrow - this is the dilemma facing the latest cutting-edge artists of today. Over the past few years many musicians, artists, and celebrities have effectively used social networks and other Web 2.0 platforms to build rapport with fans while growing their fan bases. But will that be enough in the future? MySpace and Facebook helped many artists promote themselves effectively and without wasting their marketing dollars, but next generation technologies will allow artists to communicate more effectively in real-time. Why post to a Web site when you can talk to your fans directly? Today's cutting-edge artists have already realized this and are benefiting from technologies that provides direct communication with their fans. Not only will this panel have the visionary CEOs that have created this technology, but also host the artists that are taking advantage of, and benefiting from, improved interaction with their audience. Also speaking on the session is LOUIC LE MEUR, a French serial entrepreneur and blogger. Le Meur served as Executive Vice President EMEA at software company Six Apart after merging French blogging company Ublog with Six Apart in July 2004. In late 2006, he became a public backer of French presidential candidate Nicolas Sarkozy and joined Sarkozy's campaign team as an advisor on Internet-related topics
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060565
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Knowing the Audience: Improving Communication Between Artists and Fans
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for a special preview of the upcoming version 2.0 of ExpressionEngine, the world-class web publishing system used by thousands of individuals, companies, and organizations around the world.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060588
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: ExpressionEngine 2.0 Sneak Peak
DTSTART;VALUE=DATE-TIME:20080308T160000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Cascading Style Sheets enable you to rapidly create web designs that can be shared by hundreds or even thousands of web pages. It accelerates development cycles by centralizing text and layout information for easy editing and updates. This book teaches you everything you need to know to start using CSS in your web development work, from the basics of marking up your content and styling text, through the creation of multi-column page layouts without the use of tables. Learn to create interface components, such as drop-down menus, navigation links, and animated graphical buttons, using only CSS  (no JavaScript required). Discover how to design code that works on the latest standard-compliant browsers, such as IE7 and current versions of Firefox, Safari, and Opera, while working around the quirks of the older ones. With a mastery of CSS, your web design capabilities will move to a new level, and everything you need to know to get started and build your skills is right here in this book. You'll be stylin' in no time! 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060320
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Stylin' With CSS - Second Edition
DTSTART;VALUE=DATE-TIME:20080308T163000Z
DTEND;VALUE=DATE-TIME:20080308T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060323
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: High Performance Web Sites
DTSTART;VALUE=DATE-TIME:20080308T170000Z
DTEND;VALUE=DATE-TIME:20080308T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Social media, interactive communities, and online marketing have ratcheted up the ways we use the web.  What are the barriers experienced by people with disabilities trying to use web applications?  From Facebook and YouTube to JK Rowlings and NetFlix, what level of accessibility is expected, achievable and reasonable?  No one wants to give up the richer and faster experience facilitated by these new techniques, but should we really just accept that a certain number of people will be locked out? Sharron Rush of Knowbility moderates the panel and explores three critical aspects of this question.  First, Susan L. Gerhart, a sofware engineer who has lost her vision, demonstrates common barriers.  Lisa Pappas of SAS shows us how the industry is working collaboratively to address the problem.  Finally Becky Gibson, a Web accessibility architect for IBM, demonstrates Accessible Rich Internet Applications being developed under the umbrella of the Web Accessibility Initiative  (WAI-ARIA).  Attendees will leave with a better understanding of the problem, will know how to participate in providing solutions, and will get code level examples of how to improve the accessibility of widgets and other rich Internet applications.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060299
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Accessible Rich Media
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want to break into blogging but don't know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more - all with fun, humor and attitude! Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you'll be Blogging with Moxie in no time. So, what are you waiting for?  
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060339
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The IT Girl's Guide to Blogging with Moxie
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T180000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You used to work with a friend, maybe in a basement somewhere. You had fun. You never gave a lot of thought to your workflow, your payroll, your phone lines, or any other of the hundreds of little things involved in a business. But then you got a couple of clients or customers, then a few more, then before you knew it your two-man operation in a basement is twenty-five people in six thousand square feet of office space. Can you still work the way you used to? Can you still have fun? Do you have to start writing inter-office memos? Are you going through these problems right now and you don't know what to do? Or do you have all the magic answers you want to share? Come talk with a couple of guys who have been there. Eric Smith is the President and CTO of UnWired Nation, a startup that has gone well beyond the startup stage. Allen Mendelsohn is the VP of Plank, a web design agency that went from a couple of people just two years ago to an always-increasing number of designers, programmers, integrators and managers. We've lived through the growing pains, but we're also still suffering them. Let's talk about some of our solutions, and hopefully we can all put our heads together and figure out how we can all grow up.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060408
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Growing Pains: Your Web Company's Getting BIG
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:David Allen's Getting Things Done (aka GTD) revolutionized personal productivity. Many of you have heard about processing your inbox, the two-minute rule, contexts and "Next Action" lists, but how do you put this into practice day by day? And how does it hold up when your company grows 500% in one year? We'll share tips, apps, and collaborative tools that help us maintain "minds like water" when managing web development, publishing, customer service, and employees.  And if you DON'T know about GTD, join us for a down & dirty intro. You might just learn something that will change your life. It certainly did ours.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060409
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: GTD for Startups: Getting Things Done in the Real World
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:An advanced course on enjoying SXSW - attending the best panels, meeting interesting people and achieving geekgasm - without making a mess. SXSW is huge. With lots of panels, tons of people and even more free drinks, sorting through all these options can be a daunting task. While you don't want to plan every minute of your time here, a little bit of planning can go a long way. We'll share our previous experiences of meeting people, painting the town red, and still making it to a panel or two. Plus, we'll dish out our best tips, from where to hang out to who to hook up with - or, more importantly, who NOT to hook up with!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060421
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Rawk SXSW: Achieving Geekgasm
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060429
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Just Over 50 and Not Dead Yet
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the likes of Google, Facebook and Yahoo! throwing wads of money, stock options and free snacks at the top talent, how do we, as start-ups, attract and retain great team members? Once we have a great team, how do we keep its members highly productive, creative and, most of all, happy?   In this discussion, Dogster/Catster co-founders John Vars and Steven Reading will discuss some of the mistakes and successes in building their team. The conversation will touch on hiring and firing, what a start-up can offer that the Googles of the world cannot, communication hits and misses, motivating different people to reach the same team goals, why happiness counts and how office space can make a huge difference. This should be a conversation above all, so bring both your own experience and your questions.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060480
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Start-up Management 2.0 - Keeping Teams Motivated, Productive, Happy
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Google, Microsoft, Amazon, Yahoo and Oracle have been acquiring startup companies steadily over the past few years. It seems like the perfect time to start a company and get acquired. The market for talent is tight. Salaries are skyrocketing. Is a Bubble the right time to start a company?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060482
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Startup or Sellout: Should I Stay or Should I Go? 
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The next generation of the web isn't going to be on your desktop, it may not even be on your mobile device. Context is going to be increasingly important and Nick Finck of Blue Flavor will take you through the process of designing and architecting for context as well as creating sites and apps that work regardless of the context.  He will step through the elements of context and what is critical to think about when considering your user's environment, interface, display, task, skill level, and more. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060494
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Contextual Web
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The videogame industry has begun an irreversible metamorphosis. Whether it's changing into a beautiful butterfly or a Kafka-esque cockroach depends on your point of view. The industry is evolving into an online experience that will look and feel different to everyone involved, from developers to publishers to consumers. No longer required for distribution, traditional game publishers will face a difficult choice--change or die. But don't shed any tears for EA. There are still plenty of ways for them to earn a piece of the pie: financing, marketing, and talent recruitment--though we'll also see the rise of niche companies who can provide these services. Perhaps the most exciting benefit we'll see is that of consumer choice. Without the space constraints of bricks-and-mortar shops, we'll finally see the rise of the "Long Tail" for video games. Ultimately, the online model will be a boon to both established game producers and independent teams. Without the burden of hitting World-of-Warcraft-sized revenue requirements, the established developers will be able to greenlight more projects. On the other side of the economic spectrum, indies can compete in the market with fewer barriers to entry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060497
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of Virtual World & Game Development: Rise of the Indies
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The internet and web technologies have torn down a lot of walls. But for every new, empowering opportunity, there's some slimeball trying to make a quick buck off "harnessing user-generated content." As artists, how do we tell one from the other? And as creators, how do we invite community participation with the respect it deserves? Join internet pioneer Derek Powazek for an inside look at how forward-thinking companies are innovating media by empowering readers to become writers, consumers to become creators. Powazek will share his experiences from Pixish, his new creative community source, and Fray, a book series that sprang from a virtual community; as well as insights on community-first companies online.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060503
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Weird Turn Pro: Crowdsourcing For Creatives
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Lingo from web 2.0 and social media are irresistible to ad hacks seeking to stay buzz compliant. 2007 saw a boom in ad campaigns abusing jargon like widget, blog, mashup, and "consumer-generated-whatever." This panel of bloggers and marketers will dissect ten terrible ad campaigns that abused the ideals of people-powered media, then award The Suxorz Trophy to the worst.  Bring your rotten tomatoes. To pre-game, join the Facebook group [http://www.facebook.com/group.php?gid=14910105470].
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060506
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Tony Hsieh joined Zappos.com full-time in 2000. Under his leadership, Zappos.com has grown gross merchandise sales from $1.6 million in 2000 to over $800 million in 2007.  Zappos.com is projecting to do over $1 billion in gross merchandise sales in 2008. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Tony's presentation focuses on Zappos.com's mistakes over the years and how those mistakes have shapedthe company's growth strategies. Tony will also talk about the importance of building a company culture that can survive for the long term.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060513
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Top Ten Lessons Learned in E-Commerce 
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:By pinpointing a user's location, websites and applications can deliver a compelling, contextually relevant experience. Game developers are now incorporating this context of location into gaming, with very fun results. Like transforming your neighborhood into an island home-base for pillaging from other pirates. Or physically running around the room to escape a Zombie attack. This session will provide an overview of current location-based game development and the positioning technologies used to make it all happen. The panelists will review the various methods of identifying a user's geolocation, including Wi-Fi positioning, IP location, and cell tower triangulation, and how these technologies can be deployed across different platforms - like handsets, laptops, and gaming devices.  This session will use three popular location based games as case studies, Plundr, MobZombies, and Phone Tag.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060533
SUMMARY;LANGUAGE=en;CHARSET=utf-8:You Are Here: Gaming and User's Geolocation in Web 2.0
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There are four things you can do right now to make it in the global workforce, and to up your ante in global production networks. Specialist or generalist, we'll present the strategies and tactics used by "best practice" global teams to coordinate and collaborate productively. How do you communicate about "high-touch" things, emotion and effect so that people in 14 countries can create? Who's responsible for making meaning? Does culture matter? Is it all about the specification? What percent of your time has to be face-to-face? Welcome, natural public problem solvers and social innovators . . .  No one profession, country, software vendor, or region has the lock on how to create in a distributed environment. We'll present data and findings from the gaming industry, a global Fortune 5 online development team and an award winning commercial music production company. You provide context, exceptions, share nuance. Learn to differentiate yourself and maintain work life balance at this hallway conversation in the round.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060557
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Flat World? Secret Strategies, Tips and Tools
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Community managers unite! Learn best practices, lessons learned and skills needed for managing online communities. We will discuss community management essentials, skills needed to become and effective community manager and what it takes to ensure you are providing value to your customers as well as for your business. The panelists have experience managing communities for companies such as Lego, Fox Interactive, Belo and AT&T.;
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060566
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Managing Communities That Work
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for a special preview of the upcoming version 2.0 of ExpressionEngine, the world-class web publishing system used by thousands of individuals, companies, and organizations around the world
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060589
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: ExpressionEngine 2.0 Sneak Peak
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How can indie directors/producers get their work onto the growing number of digital screens in the US, and what are the economics of encoding your film so it can be downloaded digitally and onto a cinema's server? We'll also explore how digital cinema is changing the balance of power between Hollywood studios and independents, and what new developments lie ahead.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060601
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Digital Cinema for Indies	
DTSTART;VALUE=DATE-TIME:20080308T173000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:When it comes to communicating with an ever-evolving audience, today's organization has more than enough tools to get the job done - blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations from the largest corporation to the smallest nonprofit, struggling to stay focused and execute their ideas. Throughout their professional careers, authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world and overcoming its many challenges. Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060327
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Media Rules!
DTSTART;VALUE=DATE-TIME:20080308T180000Z
DTEND;VALUE=DATE-TIME:20080308T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This practical guidebook--from Rock the Vote, the organization that mobilized a generation of voters--reviews the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. For each type of media it answers the questions: What is it? How is it being used? How does it work? How to get started? It provides concise descriptions, screenshots, case studies, resources, and best practices in language that are easy for non-technical people to understand. The book and Web site also include screenshots that will give the reader a sense of the technology--without requiring them to download software or plug-ins.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060328
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Mobilizing Generation 2.0
DTSTART;VALUE=DATE-TIME:20080308T183000Z
DTEND;VALUE=DATE-TIME:20080308T190000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Nokia's smartphones pack a powerful computer into a very small space. Unlike your desktop or laptop, your smallest computer can be connected to the Internet all the time, and can interact with the world around it through its camera, voice recognition, and its traditional phone keypad. Nokia smartphones combine these features with impressive storage options and a host of networking protocols that make this smallest computer the only thing a road warrior truly needs. If you're still cracking open your laptop or pining for your desktop while you're on the road, you haven't begun to unlock your Nokia's full potential. Nokia Smartphone Hacks is dedicated to tricking out your smartphone and finding all the capabilities lurking under the surface. Whether you want to use your smartphone as your lifeline while you're on the road, or you're just looking for a way to make the most of the time you spend waiting in lines, you'll find all the user-friendly tips, tools, and tricks you need to become massively productive with your Nokia smartphone. With Nokia Smartphone Hacks, you'll unleash the full power of that computer that's sitting in your pocket, purse, or backpack.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060329
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Nokia Smartphone Hacks
DTSTART;VALUE=DATE-TIME:20080308T190000Z
DTEND;VALUE=DATE-TIME:20080308T193000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Through exclusive interviews, never-before heard stories, and hundreds of sketches, doodles and chicken scratches, "The Back of the Napkin" explores the nature of visual thinking and success. Building upon the experiences of great (and unexpected) visual thinkers including a network news anchor, a pro football coach, an Army general, a PGA golf winner, an astronaut, a CEO of a major chip manufacturer, an aircraft designer, a deep-sea diver, a political advisor, a business consultant, and many others, the book shows how visual thinking drives success. "The Back of the Napkin" shows how we can learn from their lessons, and use visual thinking to solve problems everyday.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060338
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Back of the Napkin
DTSTART;VALUE=DATE-TIME:20080308T193000Z
DTEND;VALUE=DATE-TIME:20080308T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:User experience doesn't stop at the desktop. Twitter, YouTube, Google all have strategies for mobile devices and beyond. Yes, the convergence culture is finally here, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060402
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Getting Unstuck: From Desktop to Device
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the evening news reminds us every day, there is a struggle between moderates and extremists within the Muslim world, and for many, the primary battleground is on the Internet.  How do online Muslim communities and media balance the need for free expression and dialogue with the need to combat exclusivist and violent interpretations of the faith?  How can the pervasiveness of the Internet - use of which is growing exponentially in the Muslim world - be harnessed to promote moderation without enabling the viral propagation of militancy?Using the experiences of the US-based Muslim blog aggregator hadithuna.com, panelists will explore the balancing act between free speech and silencing extremists.  We will also talk about how Muslims online are trying to find a common ground with US law enforcement officials that both protects civil rights and discourages extremists from infiltrating law-abiding Muslim communities.  Panelists will also speak about the strategies that both militants and moderates use to propagate their points of view, tapping into both current geopolitics as well as Islamic scholarship.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060449
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Extremism - And the Muslims Who Fight It
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060452
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Opening Remarks with Henry Jenkins and Steven Johnson
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Find your career a second life and discover how your Web talents come into play in the video game industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060487
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Taking Your Web Talent to the Video Game Industry
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Location-based entertainment (LBE) has existed for centuries.  Arcades, boardwalks, zoos, and museums - LBEs one and all, providing unique entertainment or information specific to a location.  Something changed in the last few years, though. The proliferation of WiFi networks, GPS, and mobile platforms enable users to create, or at least access, their own LBEs on the go.  No longer restricted to a desktop machine, the interactive space now stretches into the real world, taking the user with it.  To paraphrase George Clinton, free your playfield and your ass will follow. By extending interactive space into the physical world, LBEs recast many tropes.  Passive TV advertisements actively engage consumers as interactive installations tailored to specific locations, for example.  Social networking increases its relevance when your phone alerts you that a second-degree contact is within 50 feet.  Long denounced for sedentary, anti-social trappings, video games, are suddenly vigorous when they're a geo-caching treasure hunt played on Main Street. This panel examines trends in LBE, particularly on the information front, and it details how technology is enabling new opportunities in this space.  We'll also address how developers mine info on the user without evoking Big Brother.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060534
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Location-based Entertainment, Animating Overlooked Spaces
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for a special preview of the upcoming version 2.0 of ExpressionEngine, the world-class web publishing system used by thousands of individuals, companies, and organizations around the world
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060590
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: ExpressionEngine 2.0 Sneak Peak
DTSTART;VALUE=DATE-TIME:20080308T200000Z
DTEND;VALUE=DATE-TIME:20080308T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060337
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
DTSTART;VALUE=DATE-TIME:20080308T210000Z
DTEND;VALUE=DATE-TIME:20080308T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:From MySpace to online personals, a growing number of consenting adults are keystroking their way to new relationships. Find out what sociologists, bloggers and sex researchers have to say about how the Internet is changing interpersonal affairs and human sexuality now. SXSW attendees with intermediate knowledge social / philosophical aspects of technology should join this core conversation to:HEAR the most recent developments in research related to online interpersonal relationships and human sexuality; POSE specific questions to an ethnically diverse panel from various fields associated with interpersonal relationships; and, LEARN techniques to guard personal information, practice online safety and recognize bona fide threats to personal safety.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060301
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Adult Conversations: Sex, Intimacy & Online Relationships
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The core dilemma for talented designers in any field is this: If you strive for greatness in your design, you will meet resistance; if you strive to avoid resistance, you can't do great design. Different is scary. Great design has to fight with the idea that many see "better" as meaning "more of the same". The better your work and the higher your standards, the more you'll have to fight against the urge to stay within the warm, safe confines of mediocrity.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060313
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Blood, Sweat, and Fear: Great Design Hurts
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What can you do to make yourself not just healthy, but as healthy as possible, and not just fit, but as fit as possible? How can you realize your maximally optimal physical potential? Panelists will describe their experiences and  techniques for body optimization, both long term and immediately at SXSW.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060315
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Body Optimization: Why Stop at Health & Fitness?
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The New York Times Magazine columnist explores consumer patterns in the new economy. A limited number of FREE advanced copies of the book will be available for attendees of this Book Reading. Attendees who do not receive a free copy of the book can read the first four chapters for free by visiting www.readbuyingin.com (password: buying in / username: murketing)
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060319
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Buying In: The Secret Dialogue Between What We Buy and Who We Are
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T220000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've talked about social networks and love on the net but what about the negative effects when relationships go bad? Listen to some speakers discuss how online and mobile social networking have created new situations that we never would have had to deal with previously. Perhaps the only panel that shouldn't be podcasted.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060347
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Breakups 2.0
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the technology workforce changes and outsourcing becomes more feared, it is difficult to attract smart, qualified youth to technical careers (especially girls).  This session will survey current programs encouraging computing education among girls, discuss what these programs are missing, and suggest what the techie community can do to help.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060404
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Go For IT! Attracting Girls to Technology
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Traditional crafts such as knitting and sewing are surging in popularity today thanks to the growing Do-It-Yourself (DIY) movement. These modern crafters on the panel not only promote the notion of DIY, they are using technology to reclaim these old techniques. From soft circuits and mathematical knitting to fashion technology and wearable computing, find out more about this new trend of high-tech crafting and how these women look to technology and science for inspiration.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060412
SUMMARY;LANGUAGE=en;CHARSET=utf-8:High-Tech Craft: Why Sewing and Knitting Still Matter 
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Internet has increased access to sexually explicit material while simultaneously creating a new category, "NSFW" (not safe for work), with which to stigmatize sexual material and the discussions around it. Join us to discuss specific strategies for expanding the acceptance of sexual content. We start with the assumption that the stigma around sexuality is still a social problem, and the very blurry category NSFW reinforces that stigma. We see the networking and organizing power of Web 2.0 technologies as a tremendous source of power and cultural leverage for marginalized groups, especially because everybody can learn to use these tools.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060456
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Pink Ghetto Blasters: Destigmatizing Sex via Online Community Building
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do Italian citizens of Second Life stand physically closer than Canadians? Are Portuguese more prone to blog than French? Why was a game with ugly 'bad guys" a commercial failure in Korea and a success in the US? As a programmer/computer game designer/web 2.0 guru working with or for international communities and markets, you must have wondered about the cultural models you use and how dangerously close to stereotypes they sometimes feel. If you have read thru this, we assume you belong to the group of those for whom this is a concern. In other words, for you culture does matter. Whether you work with markets to target, video games to market, developing countries to help or academic communities to engage, you must have thought about that thin line between cultural models and stereotypes. Can you design/develop environments and spaces, whether they are virtual or real, that are global without being amorphous? Whether you are interested in designing the web presence for such-and-such company introducing products in international markets or whether you are interested in understanding what makes collaboration thrive or die in international communities, this is the panel where you should be.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060462
SUMMARY;LANGUAGE=en;CHARSET=utf-8:'Redrum in the Rue Morgue': Collaboration in International Communities
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060471
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Sexual Ethics, Interactivity and Virtual Worlds
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This session will focus on how to accomplish huge things in little time.  From near-overnight IPOs and massive cult followings, to instant NY Times bestsellers and runaway viral campaigns, learn tricks from those who have created monsters of buzz, fame, and fortune.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060492
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Art of Speed: Conversations With Monster Makers
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In the world of new media, the notion that more voices makes for a better society governs much of what we do. But is this really the case? If everyone has equal input, doesn't this essentially eliminate the value of more educated / expert opinions. In this presentation, George Mason University Associate Professor of Economics Bryan Caplan will explore the societal problems when everyone's opinion has equal weight.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060500
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Myth of the Rational Voter
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:"Honey, let's work together!" sounds like a good idea in theory - how does it work in practice? You'll hear what succeeds, what doesn't, and what (nearly) brings couples to the break-up point as successful partners talk about how they work with the person they love and love the person they work with.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060528
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: When Your Partner is Your Partner
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the leader of this Chicago-based company as he talks about collaboration, decisions, progress, morale, and not sweating the wrong stuff at the wrong time.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060547
SUMMARY;LANGUAGE=en;CHARSET=utf-8:10 Things We've Learned at 37signals
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel brings together thought leaders in advertising and design to debate on the question of whether analytics kills or cultivates great design.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060572
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: The Elephant in a Creative Designer's Living Room
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What can traditional video games learn from the cross-media world of Alternate Reality Games?  What can ARGs learn from the instant-gratification playgrounds of video games?  Join us as we discuss how the planning, development and deployment of games in each seemingly-disparate industry might benefit by taking cues from the other.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060576
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team for an "anything goes" open panel discussion about ExpressionEngine and CodeIgniter.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 3
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060591
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: EllisLab Open Panel Discussion
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:These days people are watching more and more films on the internet and their mobile devices. How can you keep up with the trends and what can you do to produce the best content for these growing new mediums? Come find out what new technology is out there and how filmmakers are using it to their advantage.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060604
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Video Production for the Web & Mobile Devices
DTSTART;VALUE=DATE-TIME:20080308T213000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The wholly virtual world known as Second Life has attracted more than a million active users, millions of dollars, and created its own -- very real -- economy. The Making of Second Life is the behind-the-scenes story of the Web 2.0 revolution's most improbable enterprise: the creation of a virtual 3-D world with its own industries, culture, and social systems. Now the toast of the Internet economy, and the subject of countless news articles, profiles, and television shows, Second Life is usually known for the wealth of real-world companies (Reuters, Pontiac, IBM) that have created "virtual offices" within it, and the number of users ("avatars") who have become wealthy through their user-created content. What sets Second Life apart from other online worlds, and what has made it such a success (one million-plus monthly users and growing) is its simple user-centered philosophy. Instead of attempting to control the activities of those who enter it, the creators of Second Life turned them loose: users (also known as Residents) own the rights to the intellectual content they create in-world, and the in-world currency of Linden Dollars is freely exchangeable for U.S. currency. Residents have responded by generating millions of dollars of economic activity through their in-world designs and purchasesÑcurrently, the Second Life economy averages more than one million U.S. dollars in transactions every day, while dozens of real-world companies and projects have evolved and developed around content originated in Second Life. Wagner James Au explores the long, implausible road behind that success, and looks at the road ahead, where many believe that user-created worlds like Second Life will become the Net's next generation and the fulcrum for a revolution in the way we shop, work, and interact. Au's story is narrated from both within the corporate offices of Linden Lab, Second Life's creator, and from within Second Life itself, revealing all the fascinating, outrageous, brilliant, and aggravating personalities who make Second Life a very real place and an illuminating mirror on the real (physical) world. Au writes about the wars they fought (sometimes literally), the transformations they underwent, the empires of land and commerce they developed, and above all, the collaborative creativity that makes their society an imperfect utopia, better in some ways than the one beyond their computer screens.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060340
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Making of Second Life
DTSTART;VALUE=DATE-TIME:20080308T220000Z
DTEND;VALUE=DATE-TIME:20080308T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've always dreamed of perfect places: Eden, heaven, Utopia. Imagine gambling without loss, love without heartbreak, sex without exposure, experience without risk. Welcome to the fascinating world of online virtual reality, the land of invented places and populations that is entered and inhabited every week by nearly fifty million people worldwide. Each participant creates a virtual body, works at virtual jobs, and makes virtual friends and family. In Second Lives, Tim Guest, an internationally acclaimed young journalist, takes us on a revelatory journey through the electronic looking glass as he investigates one of the most bizarre phenomena of the twenty-first century. From Second Life to EverQuest and beyond, here are the computer-generated environments and characters that can easily become more engrossing and fulfilling than earthly existence. With the click of a mouse you can select eye color, face shape, height - you can even give yourself wings. Your character, or avatar, can build houses, make and sell works of art, earn money, get married and divorced. In this fascinating and groundbreaking book, Guest meets people who found meaningful love and friendship despite never having met in person, catches up with the companies that have used virtual worlds to make big money, investigates the U.S. military's massive online global model that trains soldiers to fight anyone anywhere, and travels all the way to gaming-crazed Korea to get a taste for just how big this phenomenon really is. At first glance, these new computer-generated places seem free from trouble and sorrow. But Guest examines the dark side of this technology too, including the online criminals who plague imaginary worlds, from cyber mafiosos and prostitutes to real hackers and terrorists. It seems that one cannot escape greed, corruption, and human weakness - even inside a computer screen. Are these virtual worlds a way to enhance life or to escape it? Guest explores this question personally as he lets himself be transported into myriad parallel universes. By turns provocative, inspiring, and disturbing, Second Lives is a crucial book for this millennium. After all, real life is so twentieth century.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060344
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Second Lives: A Journey Through Virtual Worlds
DTSTART;VALUE=DATE-TIME:20080308T223000Z
DTEND;VALUE=DATE-TIME:20080308T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Virtualization is a trend that's reforming the landscape of hosting and ISP's but developers may not be aware of the benefits for running desktop virtualized environments for testing and development. The snapshot capabilities afforded by virtualization is a deadly arrow that should be in the quiver of every developer nowadays. This panel explores the basic to intermediate level of usage.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060296
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: A Developer's Cookbook to Leveraging Virtualization
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Contrary to conventional wisdom, good ideas don't just pop up out of nowhere. Mediocre and even bad ones do too. Using a strict pseudo-scientific methodology, unsubstantiated analogies and unnecessarily obscure pop-culture references, Coudal will present, for the first time anywhere, a unified theory of creativity. Supported by a smattering of dubious statistical research as well as half-baked documentation and unreproducible experimental data, this unified theory holds the promise of challenging everything we know about "the creative process." Or perhaps not.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060297
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A General Theory of Creative Relativity
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Onion launched its foray into web video in March of 2007.  This panel will give the audience a behind the scenes look at the creative process, as well as the production and business model of the world's most important news network.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060306
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Behind the Scenes at the Onion News Network
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:When a virtual journalist for a virtual newspaper reporting on the digital world of an online game lands on the real-world front page of the New York Times, it just might signal the dawn of a new era. Virtual journalist Peter Ludlow was banned from The Sims Online for being a bit too good at his job--for reporting in his virtual tabloid the Alphaville Herald on the cyber-brothels, crimes, and strong-arm tactics that had become rife in the game--and when the Times, the BBC, CNN, and other media outlets covered the story, users all over the Internet called the banning censorship. Seeking a new virtual home, Ludlow moved the Herald to another virtual world--the powerful online environment of Second Life--just as it was about to explode onto the international mediascape and usher in the next iteration of the Internet. In The Second Life Herald, Ludlow and his colleague Mark Wallace take us behind the scenes of the Herald as they report on the emergence of a fascinating universe of virtual spaces that will become the next generation of the World Wide Web: a 3-D environment that provides richer, more expressive interactions than the Web we know today. In 1992, science fiction writer Neal Stephenson imagined the "Metaverse," a virtual space that we would enter via the Internet and in which we would conduct important parts of our daily lives. According to Ludlow and Wallace, that future is coming sooner than we think. They chronicle its chaotic, exhilarating, frightening birth, including the issue that the mainstream media often ignore: conflicts across the client-server divide over who should write the laws governing virtual worlds.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060341
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Second Life Herald
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080308T233000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A center of game development, Austin is sometimes called the MMO capital of the world.  Internationally recognized, the city also produces every type of game: from online to single-player, console and PC, casual and educational, even arcade machines and the Cell processor.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060359
SUMMARY;LANGUAGE=en;CHARSET=utf-8:City of Games: Inside Austin's Developerscape
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The world is NOT flat. It is curvy. Lumpy. Full of nooks and crannies. If you've tried to develop software with a global team, you already know this. Learn how to deal with the humps and the bumps and take advantage of global collaboration.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060419
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: How to Build Facebook in Bangalore: Outsourcing 2.0
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Internet has brought the world to our door. And, perhaps, the wolf, as well.  With each technology introduction we become increasingly fearful. This democratization of information does have an upside: history can be told by the participants, not just the winners. So what, exactly, are we so afraid of? 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060442
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Managing the Media Blur
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What are the pros and cons of open source? What is the total cost of ownership? What considerations should be factored in to the make/buy/borrow decision? What tools are available to help in the decision?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060451
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Open Source or Open Pit
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060474
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Marketing Strategies Metrics, Where Are They?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The "user revolt" has become one of the most promising (and terrifying) community activities on social networks. Perhaps the best-known user revolt was the mass protest on Digg over publishing the AACS key. But other revolts have broken out on LiveJournal, Lifehacker, Facebook, and many other networks. This panel explores user revolts from both sides of the fence: panelists discuss how users can stage successful coups to get what they want from social networks, as well as the best ways for community organizers to respond.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060475
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Network Coups: The Users are Revolting!
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060501
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Porn Police: Know the Rules
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Whole World is Always Watching, Free:  You, Celebs., Workers, Prisoners, Whomever.  Always-On Live-Vlogging:  Good or Bad?  Soon or Never?  Life-vlogging.  Life Extension By Vid, Bot, and Wire, Not By Potion, Lotion, and Herbs.  Why?  Why not?  Never?  Inevitable?  I, Always Eyed in The Internet Sky.  Memory Unnecessary.  Participatory Panopticon.  Total Video/Audio History.  Bug-Free Photo Global Storage, or Hotel California?  By whatever name, it's a world where everything we do and say can be captured on video -- not by "Big Brother," but by Little Brothers and Sisters carrying cameraphones. Downside: Privacy, Lost? Upsides: Paradisiacal Personal Branding, Found?  Better memory, better understanding of the world, better politics. I like to watch?  Are you ready to be film-captured?  Wanna invest/bet?  Fantasy of Cheney, Silicon Valley v.c.'s, budding YouTube-ette future stars, or anybody?  Today's fact in England' streets?  Cheap storage and fat pipes = never-off imagery?  Debate/discuss!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060510
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Perma-Live-Vlogging: Vicious or Victory, Hell or Sweet?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With a lack of high-profile women in tech-related fields, the question arises--glass ceiling or glass hat? This panel, comprised of five successful women in tech-related careers, will examine the subject, filtered through their experience, ideas, facts, and theories. What does it take for women to be empowered and successful as business owners, contractors and managers in the tech world? Are men in technology supportive of women working among them? Can women learn to use inherent strengths and skills to be even more successful? How do we attract, mentor, and retain more women and girls to our field?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060527
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Women Need to Succeed
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Smart people dare to be stupid in a contest between nine writers, designers and engineers - each pitching their worst possible startup ideas in lightning rounds.  Winner gets funded by delusional VCs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060532
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Worst Website Ever: That's So Crazy, It Just Might Work
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:By matching our understanding of our advertising customer's operations, brands, and media goals with fundamental questions such as 1) 'what is most important to both our advertising customer and our viewer/user of our media' and 2) 'where will our advertising customer allow us to make a profit?,' the media company has a blueprint to produce win-win content that satisfies the A) viewer / user, B) advertiser and C) the profitability of the media vendor. This session discusses our strategic partner selection process: Q. U. E. - Qualify, Understand and Execute.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060585
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What Makes a Strategic Media Partnership?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060586
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Interactive Media Trends - Are You On Top of It?
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Doing coworking and social networking for biz? Let's discuss the line between authenticity and too much information (TMI).
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060605
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Transparent Business -- How Much is Too Much
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Share ideas about the value of your creative work to the economic growth of your region. Discuss strategies of communities embracing creative talent as a catalyst.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060606
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Are you Helping Drive the Creative Economy
DTSTART;VALUE=DATE-TIME:20080308T230000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Business is booming in Second Life, and many residents are earning big bucks in-world and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060322
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Entrepreneur's Guide to Second Life
DTSTART;VALUE=DATE-TIME:20080308T233000Z
DTEND;VALUE=DATE-TIME:20080309T000000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:'A/B Testing' is the practice of directing web traffic to multiple alternative designs to determine which is optimal.  This method raises significant questions regarding the role of a designer and the need for a traditional design approach when deciding which design is 'best.'  Are we being cut out of the equation?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060298
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A/B Testing: Design Friend or Foe? 
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A picture may be worth a thousand words, but not if they're all hot air. A valid critique is fundamental to any design process, and we'll demonstrate some do's and don'ts, including the anatomy of a well-formed opinion and a handy guide to getting useful feedback from clients.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060387
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Everyone's A Design Critic
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:For some time, the conventional wisdom was films were the dominant influence on interactive entertainment.  Initially this was about story, but then filmmakers started imagining how the future of computing would look.  Children of Men, Minority Report, and Disclosure all suggested how we would interact with the world around us. More recently, we have seen games start to reverse the trend and in the last year we have some great developments to suggest that much of the conventional wisdom is now in flux.  Then the Wii and now multi-touch computing have arrived with their softer, friendlier approach to entertainment.  Meanwhile, Quarterlife, the brilliant new series where its community helps shape the direction has gone from 8min web only episodes to network TV.  Whether its interactive or films, with few exceptions, the past year has seen critically acclaimed entertainment about violence, wars and conspiracies learn that more accessible entertainment, in terms of story and technology, are what is selling more units or capturing more eyeballs.  This panel will explore just who is influencing who, and how the different stakeholders (writers, artists, designers and producers) in the process think the next few years will play out.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060413
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Hollywood and Design and Literature: Just Who is Inspiring Who?
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Learn the three business lessons of Japanese comics -- and get a sneak preview of America's first all-manga business book.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060416
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How Manga Explains the World
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you a web design superhero?  Then you'd better know your villains -- Scope Creep, Needy Client, The Write-Off, and the rest of the sinister crew -- and the secrets of how to defeat them! This session will go in-depth on the most significant business and creative issues facing web designers today, and will provide specific, hands-on procedures for minimizing, overcoming, or eliminating them altogether. Come and find out how to transform your mild-mannered web shop into a genuinely heroic business machine.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060467
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Scope Creep and Other Villains
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Now that social networks are pervasive and quickly becoming a regular feature set, designers need to understand the dynamics of creating experiences that encourage social behavior and public expression, while giving individuals a sense of privacy, personal gain, and ownership.  This session will take an in-depth look at the principles and practices of social design.  How do you create a symbiotic relationship between people and data that maximizes discovery, game-play, connections, and communication?  We'll examine a breadth of examples and explore their pros and cons.  Then, we'll take a look into the future of what's possible.  You'll hear firsthand from a group of designers who do this every day.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060473
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Design Strategies
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:According to Parks Associates, 59 percent of all consumers in the U.S. who play games on their mobile phones are women. The majority of Internet-based gamers also are women. Will women continue to drive the growth of casual gaming? Or, will men drive right past them? While women haven't traditionally been big spenders on game packages, new channels and revenue models have opened their wallets. What about the men -- what kinds of games will pique their interest? This panel will explore the evolving demographics of this growing and changing market. Panelists will discuss - and debate -- how gender and age play a role. And, as the content has become more social, the panelists will look at who has been drawn in - and why. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060495
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Female Takedown of Casual Gaming
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060504
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Science of Designing Interactions
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The advent of Web 2.0 has exposed a demand for richer, more nuanced forms of interaction, posing new challenges for today's information architect. We will examine how wireframing - one of our most readily used tools - is evolving to meet these demands. The creation of modern web applications involves designing intricate patterns, such as state-change and ajax-like behaviour. These designs need to be documented and tested quickly and efficiently. Using real-world examples, we will show how wireframes in the form of non-functional HTML prototypes can be the ideal solution to both documentation and design. We'll demonstrate how frameworks such as JQuery can be your friends in prototype creation, and how best to put together your own library of design patterns. We'll explain how interactive prototypes are ideal for use in agile, iterative approaches to web development, as well as with more traditional workflows, and ultimately ensure prototypes give maximum return to both you and your client. Wireframing and prototyping have long been the lynchpin of user experience design. This talk will demonstrate why, with a little evolution, this is still the case.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060530
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Wireframing in a Web 2.0 World
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:When a Web site or blog launched out of personal passion reaches a certain scale in terms of traffic, readership, and popularity, a Big Question arises: Can I make money with this thing? Some bloggers and publishers can. Some can't. But you need to try to find out. Online advertising is the fastest-growing sector of advertising today. According to some estimates, online ad spending is expected to surpass magazines, network television, and radio this year. How can amateur publishers take advantage of that? This panel will bring together professional bloggers, leading Web ad networks, and progressive affiliate businesses to discuss the monetization options available to small publishers. We'll consider strategic steps you can take to add money-making elements such as ads and affiliate sales to your site or blog. We'll address ways to increase your visibility, traffic, and reach. And we'll offer an inside look at what ad networks and affiliate programs look for as they consider new sites and blogs for inclusion. At the end of the conversation, you'll not only know whether you should take a stab at monetizing your site - you'll know how.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060555
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Advertising for Newbies
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Removing the carrier barrier liberates your mobile services and allows you to reach all of your users.  Maximizing the experience for your users and leveraging the right platform creates real opportunity for your business.  Users want 24X7 access to reach your service from anywhere, for free.  This panel will focus on ways to mobilize your content and services, enhance your user experience, and make money in the process.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060564
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Increase Revenue by Mobile-Enabling Your Services
DTSTART;VALUE=DATE-TIME:20080309T150000Z
DTEND;VALUE=DATE-TIME:20080309T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Join the EllisLab team (makers of ExpressionEngine and CodeIgniter) for an informal morning meet-up and complimentary food and drink.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060609
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Brunch with EllisLab
DTSTART;VALUE=DATE-TIME:20080309T153000Z
DTEND;VALUE=DATE-TIME:20080309T163000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The short history of blogging is filled with the examples of clueless marketers who have suffered being flamed, outed or ignored by the "cruel" blogosphere. Yet approaching bloggers is not as risky as it might seem - it just requires a new approach. In this session, you will see real examples of 10 of the most common mistakes marketers make when approaching bloggers and how to avoid them.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060291
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: 10 Easy Ways To Piss Off A Blogger (And Other Mistakes Marketers Make)
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:There is a new generation of employee who has discovered that blogging gives them a creative outlet they might not be getting at work.  It also connects them to others both professionally and personally.  And did I mention they do all of this while they're at work? This discussion, lead by two professional bloggers/blog managers, will show you the tools and tricks they use for both corporate clients and their own personal blogs. Learn to Blog more efficiently: Did you know that some of your blog posts can be done with just a few clicks of the mouse, while you're actually browsing the Internet? (No typing required) . Learn how to collaborate with others: Here's how to harness the talent and connections of fellow bloggers with the latest Web 2.0 technology (and you thought Del.icio.us was a good tool for bookmarking). Learn to drive and monetize traffic:  What good is a blog if nobody sees it?  And why not make money for all of your efforts?! Finally, you will learn you how 'Blogging on company time' is the way of the future and how employers can and should turn their employees into their very own Web 2.0 ambassadors.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060311
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Blog on Company Time Without Getting Dooced
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This session will explore how bloggers are making money today as well as potential forms of revenue in the future. It will cover traditional methods (Google, affiliate programs), networks (Blogitive, PayPerPost, etc.), and alternatives (selling products, etc). We will highlight different opinions on bloggers making money, including some who feel they shouldn't.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060312
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Blogging for Dollars - Blogging's a Profession?
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Many bloggers are parents, and they enjoy telling stories of their children. Do they have the right to - or are those stories the intellectual property of the children themselves? Parents also have very strong feelings about whether or not to post photos of their children online; and now, with the ease and low-cost of hosting videos on the web, video content including children as the stars has created a large pool of controversy.  What content should be posted online? What topics or images should we avoid?  If a ten year old says 'Mommy, please don't put me on your vlog,' should we heed their request, or post the video anyways to show their grandparents and, ultimately, the rest of the world?  We will discuss the topics of text, photo, and video content in blogs and vlogs, as well as children's rights and parents' limits.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060382
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Diaper Diarists
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Star Wars is much more than a cult hit for sci-fi fans. It includes life-lessons for all of us, and helps us see our craft as web professionals from a different perspective. Here we learn what our favorite Star Wars characters have to say about accessibility.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060388
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Everything I Know About Accessibility I Learned From Star Wars
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The 2008 presidential have been friending users all over MySpace. And Facebook. And Digg. And about a dozen other mainstream social networking sites. But then the outreach stops. Or does it? Are the campaigns using social networking communities to encourage political participation, or have they become just another form of political advertising? Does having a profile on these sites actually meet the goals of a campaign - winning votes, donors, and volunteers? What about the voters? What do we want? A discussion about the ways in which online social networks are changing politics and whether or not 'authentic community' and 'political campaigning' are mutually exclusive.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060394
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Friend Me! Vote for Me! Donate Now!
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060395
SUMMARY;LANGUAGE=en;CHARSET=utf-8:From Frustration to Elation: Getting Emotional by Design
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060435
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Magic and Mental Models: Using Illusion to Simplify Designs
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060436
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Make It So: Learning From SciFi Interfaces 
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A new kind of digital practice has emerged. We see it in our buildings and our cities: new architectural interfaces, new communities, new ways of thinking about the physical world around us. In "Meet the Architects," we'll take on these ripples in physical architecture and urbanism. This panel tracks new directions in architecture culture at the intersection of digital, film and urban environments; architecture zines, blogs and communities; and architectural and urban research.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060445
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Meet The Architects
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Last year's massive pet food recall not only claimed the lives of thousands of pets but launched an international food safety scandal. How much of that story would we have ever known without pet bloggers? "I don't know of a comparable case," NYU's Jay Rosen told the LA Times. "It shows what's possible when people get outraged and they ask themselves, what's happening here?" Rosen told USA Today that pet bloggers' "networked collaboration" over the recall is part of a movement that's "changing the journalism world." Paul Grabowicz of UC Berkeley's New Media Program called it "crowd sourcing" at its finest. Pulitzer-winning reporter Abigail Goldman wrote, "Bloggers and owners of sites such as Itchmo, Pet Connection, Howl 911, The Pet Food List and Pet Food Tracker have been deluged by millions of pet owners who are grieving or railing or both - and digging for answers. Their online barking is being heard in Washington's halls of power, including the Food and Drug Administration and Capitol Hill." What's going on in the pet blog world, and can it make a difference in the next big corporate, medical, or government scandal that impacts our animals' health - and ours?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060454
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Pet Blogging: Not a Fluffy Puppy Story
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The panel will explore the collaborative production of open access textbooks and educational materials that are free to use and re-use.  Can the Wikipedia model of collaborative production succeed here? The panelists were among the co-authors of the recently launched Cape Town Open Education Declaration (http://www.capetowndeclaration.org/), a new declaration on free content and education. The declaration calls for publicly funded educational materials to be freely available online and for the adoption of open content licenses for these resources. Open educational resources have the potential to improve the quality and reduce the costs of educational materials.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060490
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Textbooks of the Future: Free & Collaborative!
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We've seen the media reports about China's red hot Web and mobile industries, but it's time to discover the truth. This session will dive behind what you see in the media today to give you a better understanding of how the Chinese Web and digital media industries work. What key social, economic and technology drivers exist? What differences can we expect as China's mobile and Web companies grow? How does consumer behavior adjust as the Web becomes more prevalent for more people? How does one adequately engage this market? This session will explore these questions and more, highlighted by case studies and best practices from some of the most regarded consumer brands. With the more 244 million people expected online by the end of 2008, now is the time to get a clear picture of this dynamic, evolving industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060502
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Real Dragon: Understanding the Web and Digital Media in China
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do technologists focus on what's cool, rather than what's useful? Does geek chic create an echo chamber? Is Web 2.0 an insider's game? This session explores status symbols in social media worlds (online reputation, net.celebrity, elite conferences, beta invites), inviting critical thinking about status, class, and elitism.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060537
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: "I'm Internet Famous": Status in Social Media
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Designing for the web has become much more technical over the last decade, and these days being 'just good enough' rarely is.  Alongside a strong personal design aesthetic, supporting cross-browser standards while building accessible and usable interfaces is a required skillset for online designers.   Get your feet on solid ground in this session, where we'll explore the current best practices in designing and developing accessible, usable, and standards-compliant front end design to web sites and applications.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060569
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Responsible Web Design
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You know that it's essential for your company to be involved in social technologies -- but your executives are too afraid to pull the trigger. This session will give you the strategic frameworks that will appeal to the logical, analytical side of executives, while tapping into the revolutionary spirit needed to create a groundswell of support for your strategy. Based on the upcoming book, Groundswell: Winning In A World Transformed By Social Technologies, the session will layout how to think about how people are using social technologies, the business objectives that can be met, and review a quick case study of how one company transformed itself. Highlighted throughout the session will be the role of the revolutionary -- the key person inside an organization who leads the transformation. You'll learn how to channel the tradition of radicalism into a force that can transform your company.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060587
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Strategies For Revolutionaries
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Sophisticated visual effects and computer-generated animation used to be big-ticket items, best left to the $100 million blockbusters from Pixar and the Hollywood majors. But new tools are making visual effects and CG-animation more accessible to independent filmmakers, and also spawning smaller VFX and CG shops willing to work with indies. We'll get an update from several innovators on the front lines.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060599
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Animation and Digital Effects on a Budget
DTSTART;VALUE=DATE-TIME:20080309T163000Z
DTEND;VALUE=DATE-TIME:20080309T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Budgeting & Actualization for Commercials, Music Videos, Feature Films, TV, Corporate Video, Post Production and Still Photography.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060610
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Showbiz Budgeting & Actualization and Scheduling
DTSTART;VALUE=DATE-TIME:20080309T183000Z
DTEND;VALUE=DATE-TIME:20080309T190000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In attracting an increasingly diverse internet community, it's important to plan for user modification. This panel will focus on a discussion on how to design products where heavy consideration is taken to provide users the freedom to build their own products and communication mediums. This panel features a set of individuals from drastically different parts of the org chart, but who all have the same goal - figuring out how to build product which get out of the way so that people can do their own thing.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060381
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Designing for Freedom
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060433
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Logos: Why They're Irrelevant and Can Actually Hurt Your Business
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060443
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Keynote Interview with Mark Zuckerberg 
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060484
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Stories, Games and Your Brand
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Throughout the world mobile technology is becoming  the dominant technology of choice.  This is not only changing the way we perceive things such as the internet and communications but also is changing the ways in which we are political both on a governmental level as well as an individual one. This session hopes to explore but also move beyond the "how to" concerns of mobile activism and look at the real issues as they have arisen.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060542
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Mobileactive: How Mobile Technology Impacts Politics and Vice Versa
DTSTART;VALUE=DATE-TIME:20080309T190000Z
DTEND;VALUE=DATE-TIME:20080309T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:All opportunities come from people.  When attending a multi-day conference like SXSW, you will encounter many new people who might just hold the key to expanding your future.  Most people cite networking as one of the major reasons for attending a conference, and yet they never take advantage of creating the connections that could lead to real relationships. From his book, "Some Assembly Required: How to Make, Grow and Keep Your Business Relationships," the author will discuss ways to get the most out of networking at SXSW that will lead you toward more success..
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060335
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Some Assembly Required
DTSTART;VALUE=DATE-TIME:20080309T200000Z
DTEND;VALUE=DATE-TIME:20080309T203000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This irreplaceable career handbook gives anything but standard advice to the next generation of workers. Penelope Trunk, expert career advice columnist, has been providing indispensable guidance to millions of members of Generations X and Y for years. She knows that young employees today are breaking new ground in the business world and searching for fresh ways to reach their career goals on their own terms. And in Brazen Careerist, Trunk outlines the best strategies for these workers to get to the top in the business world without necessarily climbing the corporate ladder that their parents' generation clung to. Her original and highly-effective recommendations will help readers adopt the goal-oriented, irreverent and free-thinking attitude that is necessary to thrive in work and in life.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060317
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Brazen Careerist
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What is the ideal relationship between content and audience for an online space? Is a no-barriers environment desirable for your site? Heather Armstrong (Dooce) and Margaret Mason (Mighty Girl and Mighty Goods) have over thirteen years of online writing experience for both personal and professional sites. Their workshop gives you 12 techniques for balancing your interests against your readers' needs without the trial and error.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060363
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Content Boundaries, a 12-Step Program
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:It's hard to miss the impact of video delivered over the Web. Though not anything new, in recent years the ease of publishing video and the ease of delivery using Adobe's Flash format has led to the explosion of web video's popularity, from viral video to the YouTube Presidential debates. As it's gotten easier to publish video over the Web, it has also gotten easier to create captions for video on the Web. This conversation will be in two parts. One part HOWTO, one part what can be done from here. In the HOWTO portion, we'll walk through and talk about software that makes it easy to create caption files. Primarily, we'll look at NCAM (National Center for Accessible Media)'s software, MAGpie (Media Access Generator). MAGpie has several output possibilities for captions. We will focus on the Distribution Format Exchange Profile of the Timed-Text Authoring Format 1.0 (DXFP). The other part of the conversation will be about how you can publish your captioned video. Whether you use Flash to skin your video, NCAM's CCforFlash, or something else, we'll explore the known options and brainstorm on the possibilities yet seen.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060365
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Cooking up Accessible Video for the Web
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:If "the future doesn't need us," (Bill Joy), then tomorrow's design will certainly not need designers.  Already, the designer's responsibility has shifted from creating objects and experiences to creating the conditions for innovation - developing human links between bits, atoms, neurons, and genes. "Design thinking" is nice, but it becomes meaningless if and when artificial intelligence starts doing the thinking, and the design, for us. This panel discusses whether the designer's role in the 21st century is to serve as devil's advocate, providing a (false) sense of personal safety in times of genetic engineering, personalized machines, and a new singularity.  In other words: Is it time to start designing for a time after design?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060385
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Does Tomorrow's World Need Designers?
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Web applications often have accessibility issues. Anything can be a button or a dialog box. There's no way for a screen reader to know about the functionality of those elements, and often they can't receive keyboard focus. The W3C standards draft for Accessible Rich Internet Applications (WAI-ARIA) addresses those issues. The presentation addresses: a) The accessibility problems introduced by the current trend of web applications. b) New ways to add semantic meaning, communicate importance, define relationships, and give focus to elements using WAI-ARIA. c) How to limit the impact of these problems whilst WAI-ARIA is gaining support by user-agents, and (X)HTML / DOM techniques that work right now.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060400
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Get Rich, Remain Accessible
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Internationalisation? Localization? Beyond these clumsy buzzwords is the global reality. Hear world designers and developers share firsthand experiences with international best practices and Web standards. Learn technical infrastructure principles for creating sites with the flexibility to be global while keeping visual designs sensitive to regional needs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060403
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Global Design: Web Sites for the World
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Section 508 and W3C guidelines give you the blueprint for making your site usable by people with disabilities. But designers don't have to give up their creativity to meet those standards. There is a way to accomplish both goals. So really, just how accessible does your site have to be?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060414
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: How Accessible Should Your Site Be?
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The gaming and virtual worlds industries are threatened by real-money trading for virtual objects and debating if the Asian item model for online games will work in North America.  Wake up call: Digital goods are here to stay and will shape the future of online experiences both monetarily while pushing the limits of property rights individuals may have.  The session will address the real question of what form do online property rights take?  And beyond property, what is the shape and form of online human rights in virtual worlds and how do we get there from here?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060424
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Human and Property Rights in Virtual Worlds
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Why is it that even the most popular websites assume that you would only  want to receive information in one language at a time, based on what country you're logging in from? Or that most content generation software still struggle with the notion of producing content in multiple languages? Many people speak and understand more than one language - perhaps more than we truly realise. The onset of globalism and immigration has created an even more prominent trend of multilingualism amongst the world's inhabitants. How can the World Wide Web and its core technologies keep up? How can we shift our biased perspectives?"
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060453
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Opening the Web to Linguistic Realities
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Where SXSW attendees can come to confess their Web Standards and internet sins. Have you used tables for layout recently? Have you ever Twittered while driving?  Haven't admitted it yet, but you really do prefer Microsoft to Apple or Linux? Come to confess, be absolved, & be set free.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060508
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: The Web Standards Confession Booth
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:"Better than chocolate, better than sex."  Even if nobody really MEANS it, what would it take to craft experiences our users would describe like that? In this new follow-up to creating passionate users, we'll look at tools that can help take us there (including some fun science). We'll cover some new, some retro, and some counter-intuitive techniques to take Cognitive Seduction to the next level. Best of all, we can do a whole lot of user wooing without having to change our product.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060512
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Tools for Enchantment: 20 Ways to Woo Users
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Learn the challenges facing official team websites in an era when truth takes a backseat to rumors and innuendo and anyone with a blog can position themselves as an expert. Ever wonder why your favorite team website isn't commenting on that hot trade rumor or has no mention of the off-the-field altercation you read about on that message board? This panel will help clarify the unique challenges facing official team websites and non-sanctioned rumor mills alike.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060515
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Transparent or Top Secret: Pro Gridiron on the Web
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Should race inform a blogger's writing, especially a blogger writing about technology? And if it does, does that purport that technology is experienced differently by different ethnicities? This panel explores those issues and more in a discussion about what it means to be a black tech blogger in a predominantly white male tech blogosphere. Join a lively debate about why race means everything to some people (even tech bloggers), while for others it means absolutely nothing. Hear views on racism and intraricism in the blogosphere, and learn how a black tech blogger could believe that he or she was the only one.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060529
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Where Are The Black Tech Bloggers?
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Being digital is like practicing religion, there's no half-way house, no short-cuts. Believe in the power of online and spread its word and you will be rewarded with untold traffic (and maybe even some riches). Stray from the path and prepare to be cast down by the Twitters. Or to quote a higher-power . . .  "It is easier for a camel to pass through the eye of a needle, than it is for a ill-conceived and badly executed site to win followers and a SXSW gong." In this session team Preloaded share the ten (approx.) commandments they follow like fanatics to ensure they always do nice things, so that you can too.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060545
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The 10 Commandments of Nice
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060548
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Awards - Do We Lose by Winning?
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060570
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Scoop the Story on Your Blog
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want to continue that interesting discussion? This is a chance for anyone to run a short demo, presentation, discussion, or Q&A.; Open format is your opportunity to shine, share your innovation, creation, or even gripes (if you like).  After the Sessions are over, attendees will be able to choose their favorite. Monday's Open Format will conclude with a "Drop your Pants" session, where you are given a chance to present a two minute shameless plug to discuss a new passion, project or product you think may be of interest. At two minutes we beat the gong of transition and feed you to the lions of punctuality who do not delay in their chance to maul you.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060582
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Open Format
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Use the Internet before the Internet uses you. Thanks to blogs, web-video, and social networking sites, the online universe is a valuable (but no less intimidating) landscape for artists. How do you get the best out of blogs and other sites, to maximize your potential for an audience. Or, how do you get yourself introduced to the booming industry of online journalism and video sharing? These experts will dig deep into these ever-changing trends.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060600
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Blogs, Buzz, and Buddy Lists
DTSTART;VALUE=DATE-TIME:20080309T203000Z
DTEND;VALUE=DATE-TIME:20080309T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Hosted by Adobe, this is a meetup for web designers and anyone wanting to meet the web designers at SXSW Interactive.  Free food and drinks provided.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060611
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Web Designers
DTSTART;VALUE=DATE-TIME:20080309T213000Z
DTEND;VALUE=DATE-TIME:20080309T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How is the rapid adoption of technology around the globe affecting Africa? What are the preferred technologies of the African diaspora? Join us in an insightful discussion about how blogs, social networks, digital media and mobile technology are being used by businesses and citizens - both African and foreign - to affect change in Africa. The panel of entrepreneurs will discuss adoption of mobile technology, community activism online, and the impact of digital media on Africa's entertainment industries.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060302
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Africa 2.0: Affecting Change Using Technology
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Whether you're just starting or want to improve your online brand marketing to teen/tweens, you won't be successful unless you understand where they're coming from. Find out everything you need to know on 'How To Get Tech Savvy Youth Engaged and Evangelizing Your Brand'. Join Amy Looper founder of MindOH! and a couple of her young friends in this candid Core Conversation. Get ready to find out if you're smarter than a wired teen and have your most frequently assumed answers turned around.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060304
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Are You Smarter Than A Wired Teen?
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Think you're best suited at a global conglomerate? What about a five-person startup? Somewhere in the middle? Want to go it alone? The panelists will share their perspectives on working for large companies, the government, startups, and yourself.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060356
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Career Transitions: From DIY to Working for The Man
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:New tools are making the data in our digital world more accessible and more expressive -- even if number crunching isn't usually your thing. With open APIs and open tools that let even non-programmers learn to code, there are new opportunities to make our Web-powered lives more meaningful. S. Joy Mountford, a pioneer in interface design and a veteran of the original QuickTime team, will show a series of visualizations that her team at Yahoo has produced. These show flight segments turned into dynamic parabolic trails of light, Yahoo Answers feeds showing key words as animated word clouds, the extent of mail traffic reach and topical search query bursts around the world. These displays are the start of an interactive, truly personal Web 3.0 environment. Some people described these applications as 'useful' art, but Joy thinks they may be a start towards a different type of interface.  Ready to try making these kinds of tools yourself? Peter Kirn, an educator, composer, and media artist, will give a hands-on overview of how you can begin to manipulate this data, even if you're not a programmer. Using the free, open source tool Processing, you can translate Web data into three-dimensional animations or even real-time music. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060373
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Data as Art: Musical, Visual Web APIs
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Britney leaks iPhone upgrade on Facebook. w00t. The distinction between Gossip and News has never been smaller. Or perhaps it never was, and Net-era culture is just revealing that. Do we have time for facts? Where does authority come from now? What prompts us to dish? How is business is being restructured around what prompts us to communicate person to person? Geek comedian and talk show host Heather Gold, her panel of savvies and you will go deep on what seems to be the surface (but OMG, just might be driving business): Gossip.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060406
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Gossip
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As new mobile phones appear in the market with the ability to deliver rich and compelling content there is an incredible opportunity to develop for this new medium.  However early forays into mobile content and applications were missing many of the key ingredients necessary for success.  As a result content and applications for mobile phones are often perceived as simple hand-me-downs from the desktop.  John SanGiovanni, Co-Founder of Zumobi, a new mobile platform for delivering rich content via mobile phones, will both debunk the myth that creating content for mobile phones is a limiting proposition and host a open discussion on the critical ingredients necessary to light up devices with your content (and make money doing it). 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060447
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Mobile 2.0: Why the Third Screen is Taking Center Stage
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Left to our own devices, what happens to our manners? User experience design practitioners discuss the profound effects our always-on lifestyle has had on the way we interact with people and the world. In the same old contexts, we have a whole new set of choices: Do I really have to take this? Should I just put my headphones in and pretend I can't hear them? Instead of calling mom back, can I text her? The cues and standards for how we communicate on our devices in the presence of others are just beginning to be defined. For the most part, individuals - not social norms - are deciding what is appropriate. This conversation will cover what the UE design community can do to empower the user and alleviate the fear that we are becoming isolated by our technologies. Punchcut will facilitate a discussion on contextual considerations, the formality of various mediums, and the demands of emerging ideas like mobile presence.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060448
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Mobile Manners: Mobile Presence and the Undefined Etiquette
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As wired and net-savvy parents, how can we strike a balance between offering our children the possibilities for global communication, learning and self-expression that the Internet offers while protecting them from the seedier side of the Web? How do we protect our children without resorting to the typical anti-MySpace hysteria promoted by educators and the media? What real possibilities for learning and enrichment exist on the Internet?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060460
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Raising Web 2.0 Enabled Kids in a World Afraid of MySpace
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Learn how the E-Commerce sites for professional sports teams and professional athletes continue to grow their retail/E-Commerce business while overcoming the challenges faced in the sports industry. Learn who these E-Commerce websites compete with, and how they maintain their competitive advantage. Learn how events like an off-season, free agency, draft day, pre-season, and playoffs effect a team's retail season. The marketing and user experience techniques used to overcome these challenges are principles which can be applied to any successful E-Commerce business.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060468
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Score! Learning E-commerce From the Sports Industry
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Can anyone really be sexually anonymous online? Being outed, thinking you're "anonymous", trolls and stalkers taking advantage of online communities, porn laws resulting in performers being stalked, Google's history logs tracking all of us, and paying for adult goods and services online safely: Internet sexual privacy affects everyone -- and our rights. This panel brings together a spectrum of views on sexual privacy and identity, including controversial sex bloggers, a cyberlaw expert and a hacker who works for a social networking site. We'll discuss and demonstrate how easy it is to lose control of your sexual identity online -- and how to get it back, or keep it intact in the first place. You don't have to be a sex blogger, answer the wrong Craigslist ad, or order a vibrator online to have your sexual identity messed with -- sometimes all you need to be is female, LGBT, or just make a simple mistake when you hit "send". The consequences can be devastating. We will explore what obstacles face maintaining personal privacy, including bad or unsympathetic online community management, system and social exploits (like Craigslist baiting and outing), stalkers and trolls, the legal aspects of sexual privacy online and their application for individuals, and what you can do to keep your sexual privacy, private.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060472
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sexual Privacy Online
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We all know what kind of person a Connector is. A Supercollider goes beyond mere connections, throwing people together at high speed to generate the excitement and creative energy needed to force change. People skills are a must, but technology is becoming more important for managing relationships today. Technology also allows non-traditional Supercolliders to form relationships online with powerful offline networks.  This panel will look at how these key contributors use, build and shape emerging social technologies to accelerate the particles of their lives.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060505
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Supercollider:  A Hero of the Social Network
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The 17 billion dollar video game industry continues to grow, attracting a new generation of gamers as young as 5 or 6 years old. In this Core Conversation, we'll discuss what tweens (ages 9-12) and teens (13-17) like to play and why. Join Anastasia Goodstein, founder of Ypulse.com and John Davison, co-founder of WhatTheyPlay.com, and a couple of their tween/teen friends for a core conversation about what this audience likes in a game, how casual games online and the Nintendo Wii have opened up gaming for new participants, games for girls, the role of video game ratings and parent education, and whatever you want to talk about related to tweens, teens and video games.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060524
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: What Teens Want - In a Game
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:I Can Has Cheezburger? continues to eat a way your lunch hour, anthropomorphize your animals, and mock your friends. Despite a shitty design, $0 spent on market, and an impossible-to-spell URL, ICHC continues its amazing growth (thank you!). But growing quickly can kill you. Surviving DDoS, Trolls, copyright laws, server bills, and a huge serving of WTMF left us with many battle scars. We'll provide you with a lens into our past so that you can learn from our mistakes. We'll help you survive yours. Our internet battle scars, let us show you them.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060538
SUMMARY;LANGUAGE=en;CHARSET=utf-8:LOLWUT? Why Do I Keep Coming Back to This Website?
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Internet obliterates space, while location-based media brings space front and center.  Untravel Media's founders will give hands-on demos of walkable mobile narratives that immerse audiences on the web and on ground.  Discussion includes digital maps transforming to digital narratives, the core audiences for place-based stories, and strong markets for such apps the cultural and youth travel industries. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060540
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Mobile Media You Can Move To
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Learn what's essential to stay atop Google's ever-evolving world.  What good is your phenomenal interactive creation if it's not found? 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060556
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SEO 3.0: Optimizing Search & Social for 2008 and Beyond
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Social networking can make your company's intranet a collaborative tool - that people actually use - for the creation and personalized distribution of business documents. Make your intranet a vital part of your business' success. In this real-world example, you will see how a corporate marketing team uses social networking to collaboratively build and deliver sales tools, assuring consistency of message and ease of use while simultaneously providing a feedback loop to further refine those assets.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060563
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Harness the Power of Social Networking on Your Intranet
DTSTART;VALUE=DATE-TIME:20080309T220000Z
DTEND;VALUE=DATE-TIME:20080309T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The boom in internet activity has brought with it the birth of a generation of new and undiscovered content creators. This panel will attempt to illuminate how this growing breed of digital talent is quickly extending their newly empowered creativity and innovation beyond the web browser, and potentially disrupting the world of traditional media. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060307
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Beyond the Blogosphere: How Online Talent is Being Developed Offline
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Cross-border markets, geographical challenges, and a highly ambitious and mobile workforce have forced Canadian interactive companies into thinking differently about how to conduct their business. The result is a nation of highly competitive companies with a keen awareness of global market potential, superior strategies for attracting and keeping talent, flexible and versatile outsourcing production arrangements, and a keen ability to harness the potential of broadband technologies.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060310
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Blame Canada: 7 Ways We're Ahead in New Media
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Web service APIs not only have to work, but they must also appeal to developers' high expectations. It's not enough to expose their data; if you don't offer powerful functionality, provide clean documentation, and maintain reliable service, they'll invest their time elsewhere. On this panel, developers from leading web applications share their best practices for building developer-friendly web service APIs.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060350
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Building Developer-Friendly Web Service APIs
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Video games are increasingly ubiquitous. More than half of all Americans play them and for college students it's more than 70%.  Games are rivaling Hollywood box office revenues and some say surpassing them. In short, games are growing up.  And as this technology matures, there is a new trend emerging: harnessing the power of this participatory and popular medium for more serious and/or documentary purposes, and recognizing the evolution of video games as a meaningful cultural form.  Fostering peace the Middle East.  Exploring civil liberties.  Training protesters in peaceful resistance to oppressive regimes.   Understanding human values.  These are just a few of the new themes emerging. This panel will give an overview of the new uses of game technology for political participation and the social good.  We will take a look at how games are an ideal medium to explore complex issues and practice "failure" in a safe space.  How the participatory nature of games fosters a different kind of learning and practicing political engagement.  We'll show and discuss the newest of these models and the audience will come away with a better understanding of why games are an exciting new platform for exploring social issues and "real world" concerns.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060399
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Games for Change: Real World Games with Real World Impact
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube, you're missing an opportunity to change your company's entire culture and operations.  In fact, social media can affect how companies innovate, test ideas, recruit talent, measure performance, and interact with all their stakeholders.  In his discussion "Going Social Now," Shiv Singh, head of the Avenue A | Razorfish social media practice, will show you how the enterprise can use social media to improve your business practices.  As part of his discussion, Shiv will discuss how the rise of social media has created a new form of marketing altogether, social influence marketing.  Social influence marketing is about employing social media as part of the entire lifecycle of a marketing campaign, even beyond a campaign.  You will walk away from this engaging discussion with ideas you can take back to the workplace based on real-world research and case studies.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060405
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Going Social Now 
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:One of the most exciting aspects of social networking online is the concept of building communities that are defined by common goals and interests rather than common geography.  The nature of the Internet allows instant participation from people around the globe.  However, most successful social networking companies have learned that providing users of multiple cultures and backgrounds with a consistent community experience becomes a tremendous challenge.  And, while the challenge of authentic localization can be significant, the rewards can be huge.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060434
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Lost in Translation? Top Website Internationalization Lessons
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:No matter what language you use for your web site's backend, you're going to have to grow it. Learn how to identify your pain points and walk out with a tool chest of practical solutions-- topics include monitoring, caching, the database layer, file storage engines, and job systems.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060466
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Scalability Boot Camp
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Who are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the RIGHT people care, opening up a slew of the RIGHT opportunities specifically tailored for you. This session will define branding (it's not just the logo), talk about the top five things to focus on your brand, and show examples of brands that work -- and some that don't, plus what they could do to improve. Most importantly, this session will help translate that information to your own personal brand. While this session will focus on a freelance or studio perspective, the ideas presented should be portable to any type of professional setting. Maximize marketing potential and get the type of work and respect you deserve.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060491
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Art of Self-Branding
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Starting up in the "Web 2.0" economy is a challenge. We'll discuss the trade offs and timing for taking venture capital, capturing the attention of another company's users, and driving a compelling story to accomplish each or both in order to disrupt the market without disrupting your business relationships.  The session provides an overview of issues and benefits of aligning your attention economy based business goals with those of larger potential partners, venture capitalists, and consumers.  Attendees will take away a familiarity the challenges and potential solutions for starting up a new company in the attention based economy.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060493
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Care and Feeding of Your Startup
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Have you ever read a product review and questioned whether it was written by the manufacturer?  Have you ever thought that you liked something listed on Craigslist, only to find out that it wasn't what you thought it would be?  ExpoTV.com was created to provide consumers an unbiased user generated video platform to talk about the products they love, hate and can't live without.  The platform has come to serve not only online shoppers at Google and AOL, but also people selling products on eBay and Craigslist.  User generated video and video sharing Web sites have given consumers a way to get the word out on what they believe, giving their honest opinions without any editing or bias from a manufacturer. This presentation will discuss how to leverage the power of video over the Web to engage consumers in an active dialogue on their terms. It will take a closer look at the new applications and uses for video over the Internet; discuss the video sharing industry; and take a closer look into merging the voices of customers, advertisers and manufacturers in an unbiased, unfiltered, and unedited way.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060526
SUMMARY;LANGUAGE=en;CHARSET=utf-8:What User Generated Video Means to Word of Mouth Advertising
DTSTART;VALUE=DATE-TIME:20080310T150000Z
DTEND;VALUE=DATE-TIME:20080310T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:OpenID (www.openid.net) is a single sign-on mechanism that has recently become popular. For the average user, the benefit of OpenID is that it will let you use the same username and password at any new web site you visit instead of having to sign-up using a new username and password each time. Although this seems to be a great idea, relatively few users have OpenID credentials, and so OpenID is still untested. This panel looks critically at OpenID and its potential security and privacy concerns. The panel may also discuss related solutions such as oAuth (www.oauth.net). 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060295
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A Critical Look At OpenID
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Many (many!) software and Web projects fail due to poor conception and planning. We'll examine different approaches to mapping out what you want to build, whether you plan ahead or roll it as you go. We will look at the common documentation types such as wireframes, use cases and clickable mockups; good tools for collaboration (wikis, bugtrackers, project management tools); and best practices for gathering feedback.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060314
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Blueprinting Your Project: Put it on Paper or Just Start Coding?
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Too often designers are put in a position of defending design decisions based on personal preference or an unarticulated sense of expertise.  We'll discuss how to use metrics to understand user and business goals.  Then how these metrics can be used to evaluate design decisions, make tradeoffs, and shape strategies.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060378
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Design Metrics: Better Than 'Because I Said So'
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:To err is human. Our users make mistakes. It's a fact that our interfaces must handle gracefully. The first law of interface design is that "A computer shall not harm your work or, through inaction, allow your work to come to harm", yet the interfaces we design routinely ignore this idea. Is it possible to design interfaces that are so fault tolerant that no matter how many mistakes we make, that our work will never got lost? We'll talk for a bit about the ground work of designing knowing users make mistakes, and then have some fun group-solving some particularly interesting design problems.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060380
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Designing for "Oh No!"
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you an Elite Designer? Here are 5 things Elite Designers say that they should stop saying, and why they should stop saying them. Saying these things can feel good, and they sound like the kind of things Elite Designers say, but when you say them, I cry inside. After this talk, you'll never say them again.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060393
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Five Things Elite Designers Should Stop Saying
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As validated by companies from Google and Cafe Press to Nike and Toyota, there is a growing demand for "open" and hackable systems, and manufacturers in virtually every industry are heeding the call to offer customization and personalization at the individual scale. As it becomes evident the extent by which online communities spur and foster innovation, the consumer electronics industry is ripe for disruption, in the same way that open source and the web have transformed software development. In this session, Peter will provide an overview of open source hardware, discuss how customization and personalization benefit individual consumers and device manufacturers, what opportunities lie ahead for individual entrepreneurs catering to the "long tail" of gadgets, and how the vast untapped pool of creativity among developers and individuals will flip the $171bn CE industry on its head.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060411
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Hardware Mashups: Introducing the Long Tail of Gadgets
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:'Conversation' & 'community', yes, yes. Of course. Given.  But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we'll divine the best ways to unmarket and create self-replicating awesomeness.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060470
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Self Replicating Awesomeness: The Marketing of No Marketing
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060476
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Social Networking and Your Brand
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel features a simple 5-step model you can use to make better decisions for your startup in product and marketing.  Attend the session and you will learn how the model works, and how to apply it to your business. The model focuses on measuring user activity at five basic levels of conversion: 1) Acquisition, 2) Activation, 3) Retention, 4) Referral, and 5) Revenue (AARRR!).  Examples & variations on the model will be explored for several types of internet startups including: a content & community site, an e-commerce site, and a social networking app / widget for Facebook & other social networks.  The session will cover how to define a basic customer conversion model; select & evaluate marketing channels, test & modify landing pages for user activation, setup simple email strategies for user retention, choose which users to target for viral marketing campaigns, and design a business model that won't cost you an arm & a leg.  Oh yeah, and you'll get to hear 200 people talk like a pirate, all at the same time.  AARRR!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060481
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Startup Metrics for Pirates: AARRR!
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:For most of us who work on the Internet, the Web is all we have ever really known. It's almost impossible to imagine a world without browsers, URLs and HTTP. But in the years leading up to Tim Berners-Lee's world-changing invention, a few visionary information scientists were exploring alternative hypertext systems that often bore little resemblance to the Web as we know it today. In this presentation, author and information architect Alex Wright will explore the heritage of these almost-forgotten systems in search of promising ideas left by the historical wayside. The presentation will focus on the pioneering work of Paul Otlet, Vannevar Bush, and Doug Engelbart, forebears of the 1960s and 1970s like Ted Nelson, Andries van Dam, and the Xerox PARC team, and more recent forays like Brown's Intermedia system. We'll trace the heritage of these systems and the solutions they suggest to present day Web quandaries, in hopes of finding clues to the future in our recent technological past.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060509
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Web That Wasn't
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Social websites are funny places. What stories do you tell over drinks with friends? About the time when someone accidently uploaded the *wrong* folder of pictures to your site? Or the time you had to manage a full-scale user revolt?  Several creators and users of such sites will share five-minute stories of funny bugs, features with unintended consequences, and crazy customer emails. This panel will help you understand about first, second & third order effects when designing such social sites. How nothing goes exactly as planned. You will learn about the importance of being agile and responsive to users when things go wrong. This panel will be a chance to learn from others' mistakes and avoid making the same ones!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060516
SUMMARY;LANGUAGE=en;CHARSET=utf-8:True Stories from Social Media Sites
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How do people use mobile devices around the world? As mobile device features and network speeds reach a parity worldwide, where do the differences lie? It's an oft-repeated catchphrase that the US is far behind the rest of the world - but is it true? A select group of international mobile experts and industry insiders will draw on their experiences creating and launching mobile products to discuss and debate the finer points, differences and similarities of how mobile devices and services are used or abused in a number of countries around the world.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060541
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Mobile Phones: International Devices of Mystery
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Consumers are demanding anytime, anywhere access to digital content -- music, movies, TV programs, games, pictures and more. This insatiable hunger for on-demand digital content crosses all market segments and presents an unprecedented growth opportunity. But what is it going to take to turn this promising opportunity into a reality?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060562
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Driving the Future of Consumer Electronics
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This Core Conversation will cover the issues you will face as your blog grows from a place where you write about your passions into a community where people gather to discuss their shared passion. We will talk to people who manage niche communities on a day to day basis, and they will bring their real life experience to the discussion.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060595
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Your Blog Is A Niche Community
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Websites are all about first impressions and these days it could make or break someone from going to see your film. Come see what to do and what not to do while we explore the new ways filmmakers are using the web to attract audiences. This hands-on panel will look at two filmmaker's websites and explore ways to make them stand out from the crowd.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060603
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Pimp My Film's Website
DTSTART;VALUE=DATE-TIME:20080310T163000Z
DTEND;VALUE=DATE-TIME:20080310T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Winners of the 2008 Weblog Awards will be announced at SXSW Interactive in a fun and irreverent ceremony on the Trade Show Day Stage. Join us for the 8th Annual Bloggies!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060613
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Weblog Awards Ceremony
DTSTART;VALUE=DATE-TIME:20080310T173000Z
DTEND;VALUE=DATE-TIME:20080310T183000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Presentation by Media Services on payroll issues. Speakers TBA.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060612
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Payroll Needs for the Independent Producer
DTSTART;VALUE=DATE-TIME:20080310T183000Z
DTEND;VALUE=DATE-TIME:20080310T190000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In the fairly recent past, the only direction the emerging Web platform could take was largely determined by the often acrimonious competition between Netscape and Microsoft via their respective browsers. Today, with hot mobile devices like the iPhone using Webkit, the popularity of Firefox, an IE7 that's gaining adoption, and the constant demand for cool Web apps, the Web Platform is once again heating up. Once again, it's about the ingredients that constitute a Web application, and who's putting them in their browsers for us developers to build stuff on.  Proprietary technology again competes against open standards.  This panel will ask the hot questions to the browser titans - Firefox, Microsoft, Apple, and Opera.  What's with HTML5?  And Silverlight and other proprietary stuff?  And who's building what feature into JavaScript?  And what about the mobile web?  Last year we had a spirited discussion about the future of the Web.  A year later, can we revisit the same debates, and still throw in a good punch or two, and perhaps even agree on some sort of common vision?  Brendan invented JavaScript and is CTO of Mozilla; Chris worked on every version of IE that you've used; Charles is the public face of standards at Opera.  And Arun's going to try and keep them all civil.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060348
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Browser Wars: Deja Vu All Over Again?
DTSTART;VALUE=DATE-TIME:20080310T190000Z
DTEND;VALUE=DATE-TIME:20080310T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Sure, you know all about online identity theft and you are sick of reading about it in the news.  Check, no social security online - Check, no address online - but online criminals are becoming smarter everyday by using social engineering to profit on unaware Internet users.  Online criminal activity is now more of a concern than ever as people move online to bank, communicate, make friends and work.  Virtual worlds, social networking, blogging and online gaming are attracting a slew of people from different backgrounds creating an online thieves jackpot of potential victims.  Not only are these online criminals impacting individuals and families, but the country's safety itself.  Learn more about hackers techniques, the top online disasters of the year, what the government is doing to protect us from cyber criminals, what schools should be teaching to students and what the public can do to stop online criminal activity.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060372
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Cyber Safety in the Interactive Age
DTSTART;VALUE=DATE-TIME:20080310T190000Z
DTEND;VALUE=DATE-TIME:20080310T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, making it difficult to shake. Using video interviews and detailed case studies, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they embrace the Internet's openness instead of fighting it.   
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060428
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Judo Moves for Defending Your Reputation Online
DTSTART;VALUE=DATE-TIME:20080310T190000Z
DTEND;VALUE=DATE-TIME:20080310T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We play with each other constantly online, both overtly and discreetly. We throw down gauntlets for each other on Twitter, play geolocal tag on Dopplr, and overtly play generic games on Facebook. In this great big virtual world of internet, what are our shared stakes? We will present our "Passively Multiplayer Online Game," PMOG. PMOG transforms the existing topography of the internet into a game world for players to vandalize, annotate, and curate. Players experience PMOG through a Head-Up Display overlay in the Firefox web browser. This HUD interface allows players to play with each other through the world wide web, creating information quests, laying mines and building defenses around web sites. Order or chaos, destructive or productive - players choose their alignment by the way they surf and the way they use the tools of PMOG. In addition we will show other examples of surveillance data-driven entertainment from the web and out in the world, and explore how these types of experiences are softening us up for our computer overlords. We look forward to a lively Q&A;!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060457
SUMMARY;LANGUAGE=en;CHARSET=utf-8:PMOG: The Web as a Play Field
DTSTART;VALUE=DATE-TIME:20080310T190000Z
DTEND;VALUE=DATE-TIME:20080310T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060554
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Monday Keynote: Frank Warren
DTSTART;VALUE=DATE-TIME:20080310T190000Z
DTEND;VALUE=DATE-TIME:20080310T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This book isn't a computer user manual, and it isn't a productivity system. It's a mashup of both. It's where you learn to practice big-picture productivity methods on your very own computer desktop. Whether you're a Mac or Windows user, know only enough to get by or are the family tech support geek, there are tricks here for you. Whether or not you've been turbocharging your day with the tips from Gina's first Lifehacker book, you'll feast on this buffet of new shortcuts to make technology your ally instead of your adversary.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060561
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Upgrade Your Life: The Lifehacker Guide
DTSTART;VALUE=DATE-TIME:20080310T200000Z
DTEND;VALUE=DATE-TIME:20080310T203000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Stage Managers wrangle directors, designers, writers, and actors every day, under strict union guidelines. Editors cajole writers into producing on time(ish) for each week's publication. Conductors balance the needs of dozens of musicians while staying true to the needs of the music. These disciplines can teach us how to set up and support creative environments that are conducive to excellent design and development. Bryan Mason and Sarah Nelson of Adaptive Path will introduce you to 10 techniques used by creative management professionals to get great work from a wide range of employees.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060292
SUMMARY;LANGUAGE=en;CHARSET=utf-8:10 Tips for Managing a Creative Environment
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The year is 2011. The global war on terror is raging out of control. The American economy is deep in recession. The president is popping Prozac. When a suicide bomber blows a Brooklyn Starbucks to bits, hipster videoblogger Jimmy Burns is in the right place at the right time. His dramatic footage is picked up by Global News ('Your home for 24-hour terror coverage') and Burns is transformed into an overnight media sensation. The next thing he knows he's on a Black Hawk flying low and fast towards war-ravaged Baghdad. But Burns' greatest dream -- to become a war correspondent -- quickly becomes his greatest nightmare. Everyone from his ratings-ravenous bosses, to a renegade squad of U.S. Army commandos, to a tech-savvy band of murderous jihadists all try to make him their pawn. But Burns has other ideas.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060333
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Shooting War
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T210000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Contrary to simple definitions centered around eschewing investor funding, bootstrapping is a third way of entrepreneurship. Differentiated from the cookie-cutter/franchise and VC/funding-driven approaches, it is an integration of these two paths. Bootstrapping brings together the low-cost features of the cookie-cutter, while generating the innovation of the VC. It can be described by its stages, actions and principles. The key stages are Ideation, Valley of Death and Growth; the key actions of each stage are Demo/Sell/Build; its principles include: right action right time, constraint creates innovation, dance with duality & use everything. Bootstrappers delay funding rather than reject it outright and bootstrap business models emerge from the process, rather than from up-front design or mimicry. This panel comprises Contributors at Bootstrap Austin, a community of bootstrappers building their businesses together. Active bootstrappers working on our ventures, we will debate the differences between bootstrapping and other models and explain the unique bootstrap approach and mindset. You will gain a conceptual and hands-on understanding to get started on your venture. This panel is linked with link "Bootstrapping through Entrepreneur Collaboration Networks", which describes how bootstrappers leverage each other to build their businesses.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060345
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bootstrapping 101: The Basic Building Blocks
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Multiple personality types cross our virtual community doorsteps daily. Some stay, some go and sometimes we wish some of  those who do stay would find another place to go. There's the pesky overachiever type or  "know it all" who seems to rub everyone the wrong way. Then along comes the antagonist, who argues with anyone who will bite the bait, just for sport. The "noob" who doesn't bother to learn the culture (or read the community guidelines) and has "hoof in mouth syndrome."  The truly interested visitor who asks an innocent question, ending in a battle of the wits.  The devoted type, who basically create careers  as community members and are logged in 16 hours a day. The list is endless. We will discuss how to engage and appreciate (almost) all personality types (in all age groups) within your community to help build a diverse, active and loyal membership.  We will also address the value of each personality type to your community, including the seemingly inactive and generally under-appreciated lurker, who is vital to every community success story. Long live the lurker!  We find no intrinsic value in trolls so there will be no discussion time wasted on trolls. Leave them to lurk under public bridges and annoy fictional characters, is our creed.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060361
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Community & Loyalty: Gamers to Flamers, Lurkers to Workers
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060369
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Creating Passionate Games: A Multidisciplinary Approach
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Design Eye team returns for 2008. The project? Transforming sxsw.com into a site as social as SXSW itself. Watch as this rogue team of design professionals turns its multi-disciplined attention toward the online home of everyone's favorite conference.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060376
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Design Eye for South By
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do your eyes glaze over when you read another story about Second Life and other 3D environments?  3D environments have dominated the virtual world conversations but it's their 2D social network cousins grabbing all the glory, with giant user bases and turnkey advertising opportunities.  Is 2D more accessible to consumers and businesses than 3D? 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060383
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Do Virtual Worlds Need to be 3D?
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Using the help of the tech-savvy and politically hip to build a grassroots worldwide movement to slow global warming now.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060391
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Building a Worldwide Climate Movement
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Consumer space travel, personal robots, games for learning: Ideas that the world isn't quite ready for. In this core conversation, we'll discuss the major hurdles to implementing sophisticated games in adult learning environments. Specifically, we'll look at experiences in advanced corporate training. We'll explore the generational gap between the workforce at large and the gaming community, and see why even gamers may reject serious games.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060426
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Improbable Pursuits: Why Video Games Fail in Corporate Training
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:One essential for successful Web content is a passionate and devoted audience. You can't force your audience to love you, but you can easily force them not to. How do you encourage helpful contributions without encouraging trolls or making your audience feel exploited? This can be especially difficult for the on-air or on-camera talent. You're the face they identify with. But you may not have time or resources to engage everyone as directly as you'd like? How do you deal with miscommunications, misperceptions, or hurt feelings as your audience grows larger? This panel discusses how to encourage an "engaged" audience, while avoiding the pitfalls.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060438
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Online Adulation: Use Don't Abuse Your Fans
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This presentation will cover tips, techniques, best practices, and gotchas for designers working with XHTML, CSS, and JavaScript in multiple languages. Special attention will be given to right-to-left and bidirectional content. XHTML + CSS + JS + UTF8 + LTR + RTL = client-side i18n fun 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060439
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Client-Side Code and Internationalization
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you an artist with music, photography, paintings or other media to promote?  Maybe you are a podcaster looking for new listeners.  Or just maybe you have a real life product or service that could use more users and buyers.  Is it possible to increase distribution, sales or awareness using virtual worlds?  Yes!  At this session, learn from experienced Second Life users how use of this amazing platform can help you build your brand, sell your products and get the word out to an entirely new audience.  Learn how to effectively interact with other players and techniques that will place your message with those specifically interested in what you have to offer.  Learn how to find users and buyers among the millions of people currently playing in the virtual world, Second Life.  Attend this session and learn from Real People who use Second Life everyday to promote products, services and media for other Real People just like yourself. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060444
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Marketing to Real People in Second Life
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The social semantic Web is providing people more opportunities to volunteer their time and donate their money than ever before. To stay competitive non-profit organizations must learn to harness the power of the Web to attract and maintain volunteer's and donor's attention. From Frozen Pea social networks to accepting inspiring user generated content to high tech recruiting technology in the classroom, come find out how four bleeding edge non-profits are adapting to today's volunteers and donors.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060498
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Future of Volunteers: Adapt or Die
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Why can we move money anywhere quickly and easily, look up bank balances online and spit out cash at an ATM, but we can't access our own medical records?  Worse, doctors can't access our records when it's critical to be sure that meds or procedures they prescribe won't kill us. That's changing -- learn how advanced digital technologies are transforming healthcare.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060514
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Transforming Hospital Systems: The Digital Future of Healthcare
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How might the conception, creation, distribution and play of video and computer games benefit from the collaborative, cross-media world of alternate reality games?  ARG designer and writer Tony Walsh leads this core conversation with Alex Lieu, Chief Creative Officer for 42 Entertainment and other notable members of the ARG development community.  An intermediate-level, open discussion, participants are expected to be familiar with the Alternate Reality game-form.  Fans and professionals from any industry are welcome.  Conceptual and technical issues will be raised and worked through as speakers and attendees explore how, why, and when video games might bend reality by crossing traditional boundaries and platforms. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060523
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: What Can the Video Games Industry Learn From Alternate Reality Games?
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:For a long time, desktop application development had been somewhat out of reach for most web developers since it required knowing languages such as C++ and Java. Now with Adobe AIR, web developers can easily create native desktop applications that run cross-platform using the languages that they already know like HTML, JavaScript, and ActionScript. This session will cover all you need to know to start developing for Adobe AIR and will also show off some of the best applications developed so far.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060571
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Taking it to the Desktop
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want to continue that interesting discussion? This is a chance for anyone to run a short demo, presentation, discussion, or Q&A.; Open format is your opportunity to shine, share your innovation, creation, or even gripes (if you like).  After the Sessions are over, attendees will be able to choose their favorite. Monday's Open Format will conclude with a "Drop your Pants" session, where you are given a chance to present a two minute shameless plug to discuss a new passion, project or product you think may be of interest. At two minutes we beat the gong of transition and feed you to the lions of punctuality who do not delay in their chance to maul you.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060584
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Open Format
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With direct-to-DVD releases and unrated copies of the latest Hollywood blockbusters, DVDs are a stable presence and an ever-growing means for studios to get their films to the public. Extra footage, commentary tracks and other bonus materials entice fans to spend their money on owning copies of their favorite movies. Where is it all headed for the big studios and the indie filmmaker? Plus, how is the DVD medium evolving to better suit the needs of both the industry and the audience?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060598
SUMMARY;LANGUAGE=en;CHARSET=utf-8:ABC's Of DVDs
DTSTART;VALUE=DATE-TIME:20080310T203000Z
DTEND;VALUE=DATE-TIME:20080310T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Calling all the interactive designers in the house.  Come meet up with like-minded folks at this reception hosted by Adobe. Tasty snacks and beer provided!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060614
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Interactive Designers
DTSTART;VALUE=DATE-TIME:20080310T213000Z
DTEND;VALUE=DATE-TIME:20080310T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Page Views, Time Spent, Pages Per Session, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising, but are they a valid proxy for real-world audience engagement?  And what is engagement, anyway?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060308
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Beyond the Page View: Measuring Social Media Engagement
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What are the atypical capabilities of mobile devices and how does their role impact our interaction with them? How can we collect biological data by using the mobile phone and/or wearable devices? What are people doing today and what is the potential for tomorrow to transport and analyze the data collected? How can systems of biological data be created and maintained? What are some of the technological and legal issues involved? 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060309
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bio-Networks: Using Mobile Technology to Impact Healthstyle
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you building a business, a non-profit, or artistic endeavor?  Through building their businesses together, entrepreneurs can get to success faster.  We will share examples of how entrepreneurs can use less financial capital and more social capital to make their businesses successful, drawing upon our experiences with BootstrapAustin.org,  and other "enterprise tribes".  Our panel's diverse backgrounds will show how this way of building businesses is having an impact on artist, non-profits, and startup businesses.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060346
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Bootstrapping through Entrepreneur Collaboration Networks
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you tired of entering your information every time you sign up for a new service? Are you fed up with adding the same contacts from scratch on every social networking site? The building blocks for portable social networks already exist. OpenID, microformats and OAuth let us build open, user-controlled networks. We'll talk about why this is good for users and how to actually put these building blocks in place.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060351
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Building Portable Social Networks
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A few years ago everyone wanted to work from home. Now we realize, working alone sucks. What new resources and communities, both online and off, are enabling workers to really step up their game. Coworking spaces are opening everywhere and playing a central part in this new way of doing business.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060367
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Coworking and the Evolution of the Independent Worker
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:We talk a lot about methods and techniques in design, but not enough about creativity and the sources of inspiration when coming up with design concepts. This wide-ranging discussion will touch on different wellsprings of inspiration such as architecture, comic books, mechanical objects, nature, and everything in between. We'll discuss how and where to look for unusual sources of inspiration; how other designers take different creative materials and turn them into designs; and what you can do to expand your creativity palette. Bring your sources of inspiration and your creativity.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060390
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Feeding the Creativity Beast
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:An overview of a new web 2.0 portal that pings the community once a day to see how they're doing (on a scale of 1-4) and then allows people to view the mood of the world from day to day. howyadoing.org will track global mood and opinions and allow users to participate with APIs. The panel will also look at future development tying moods to places, times, groups and events.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060415
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How Are You? A Global Mood Ring
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As the distribution platforms for media converge, so must we - the filmmakers and the geeks - to define the future of the new media industry. Join us for a discussion with tech-savvy filmmakers who have been successful not only promoting their films online but in creating true cross-platform media brands. We will find out what they've learned along the way and why independent filmmakers must work with new technologies to be viable - today and in the future. Don't forget your business cards to swap with your favorite geek/filmmaker!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060427
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Independent Film Distribution: It Takes an Online Community
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Non profit groups struggle with funding and public support issues on a daily basis. Yet many have overcome the odds and made a splash online and offline by using the latest Web technologies - for pennies on the dollar. This discussion will center around the stories, strategies, triumphs and challenges of innovative non profits with a passion for change and the cajones to rock it out online.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060455
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Pimp My Non Profit - Real Non-Profits Kicking Ass with Online Technology
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You thought these Internet rock stars were successful -- but it turns out they were failures first. Frank and disarming anecdotes and insights from successful companies that will instruct and inspire would be entrepreneurs/developers.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060483
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Stories of Failure: Surviving Start-up Mistakes
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060489
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Targeting Your Web Site: Accessibility Litigation Update
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel focuses on transgression, sacrilege and scandal in digital environments. We will look at a series of classic cases, from music piracy to "fake authenticity", from the use of Manchester Cathedral as a scenario in Playstation's "Resistance" to the "feces-spewing obscenity" attack on John Edwards' Second Life headquarters. We will look for patterns in derisive and aggressive subversions of social, corporate, religious, political and/or institutional content and behavior in digital environments. Finally, we will attempt to understand the consequences of these acts in the so-called "real" world: to what extent has the emergence of virtual environments changed the rules of transgression and acceptability in socio-political and economic contexts.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060520
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Virtual Scandals and Sacrilege: Who's grieFing Now?
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:10 years ago the Web Standards Project began fighting for an open, interoperable, and accessible Web.  What has WaSP been doing lately to open the web?  Come hear key Task Force members share successes, struggles and goals.  What should WaSP be doing?  What can you do to help? 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060522
SUMMARY;LANGUAGE=en;CHARSET=utf-8:WaSP Annual Meeting: Don't Break the Web
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:"Easy enough for your mom" is an unavoidable phrase at SXSW.  We'll discuss what it means to design and develop web sites and web applications that are Mom approved.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060535
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Your Mom 2.0
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Social media and a transition to digital marketing combined with an economic slowdown just might be the ingredients for a perfect storm in the world of marketing, advertising and Web agencies. There will be winners and losers when this happens. Learn what it means for you and folks in the middle and on the periphery. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060574
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: The Web Agency: There Will Be Blood
DTSTART;VALUE=DATE-TIME:20080310T220000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Stop by to mingle with fellow film producers.  Food and drink provided by Scenchronize.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060615
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Film Production
DTSTART;VALUE=DATE-TIME:20080310T223000Z
DTEND;VALUE=DATE-TIME:20080310T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What can the digerati do to go clean and green? We'll cover current data on e-waste realities and energy consumption, more efficient computing and gadgets, and the top energy saving tips of the day. (Many are quicker, easier and cheaper than you think!). Join the emerging "green army" and help define focus issues and best practices. Why should you attend? Here are just the top three reasons: 1) You'll be more informed about the real numbers and statistics behind energy consumption and the global e-waste threat . 2) Your contributions to the discussion will have helped define the most vital issues and best practices with leaders in the field . 3). You'll know just what you can do to green-ify when you head back to your hotel, your home, and your office.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060293
SUMMARY;LANGUAGE=en;CHARSET=utf-8:10 Ways to Green-ify Your Digital Life
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Make your blog stand out in a crowd, build an audience, and even make it pay. Whether you're just finding out about blogs or you've been blogging for a while and are curious about podcasting or videoblogging, you can find answers in this book! Get the scoop on software options and how to boost readership, handle comments, make money with ads and sponsorships, add audio or video, and much more.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060316
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Blogging for Dummies, 2nd Edition
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T153000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel discussion will bring together a group of experienced Web designers, developers, and businesspeople to talk about their experiences building sites using a variety of content management system (CMS) products.  A variety of widely-used CMS products will be covered, including Drupal, Expression Engine, SharePoint, and Collage, and the panel will also cover the challenges of developing a "home-grown" CMS from scratch.  Panelists will include front-end interface designers, back-end programmers, and consultants who will provide an overview of each system and discuss their experiences using them in corporate, academic, and not-for profit environments.  The goal of the discussion is to provide an overview of what kinds of CMS products are available, and what their respective strengths and weaknesses are.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060364
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Content Management System Roundup
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Video compression is critical technology for media convergence, and the growing demand for online delivery of high-quality, preferably high definition, video is driving significant innovation in the areas of compression and distribution. This discussion focuses on the significant challenges and opportunities associated with the evolution of online video delivery.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060371
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Crunching and Streaming: Online Video Distribution Challenge and Opportunity
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As we grow increasingly reliant on mobile storage devices of our personal stash, we inevitably run up against limitations such as endless scrolling and multiple clicks to find what we are looking for.  This panel will explore how mobile content discovery based on user behavior, search techniques, and other potential approaches can enhance the overall experience. As consumer behavior continues to be a major factor driving change in the mobile media industry, the audience will get an open look into the future of digital content in the mobile world starting with the current challenges associated with content discovery on mobile devices. In addition, the panel participants will provide compelling case studies in order to demonstrate how organizations are already making it easier for consumers to find relevant and timely content that matters to them. Finally, the panel will close the session by providing practical recommendations to facilitate content delivery based on an individual's preferences and behavior. If you work in the mobile industry or are interested in how consumer behavior is shaping the future of search, this is the panel for you.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060417
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How Many Clicks to the Center of. . .?
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060431
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Let's Get Serious: Should Video Games Replace College?
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:"The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices."
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060432
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Life After the i-Phone
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What should you do when your fans start 'stealing' your work?  Is there anything you can do?  Is embedding the video a viable answer?  Do you need to be the sole point of distribution?  Where is the line between piracy and promotion?  Can artists make money in a world where everyone wants content for free?  Is it possible to create an audience using un-traditional and unauthorized reproduction?  Are the so-called pirates in fact the innovators for giving the audience what they want, how they want it, and where they want it?  How does getting your video to the living room impact the issue?  This panel will delve into the real world issues surrounding distribution technology, video piracy, file sharing, embedding and how all these issues influence the filmmaker.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060511
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Thick as Thieves: When Your Fans Break the Law
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Find out how major media companies, brands, advertising agencies are using mobile entertainment to reach a new audience of over 210M mobile subscribers in the US and 2 Billion worldwide. Mobile ad networks, communities, and branded content sites have created a new communication channel for advertisers which is highly interactive, visual, and instant.  Leaders of this fast growing, nascent space will share their experiences, talk about the cool campaigns they're running, and discuss the future of mobile advertising.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060518
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Using Entertainment to Create Effective Mobile Advertising
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business.  Are corporate blogs relevant? Will the future see more corporations enter the blogosphere, or less? What fears and misconceptions do companies have about blogging and are these fears justified? The panel will discuss ways that a blog can augment a corporation's marketing efforts and improve customer service, while also addressing issues that companies must face before they decide to start blogging, as well as issues that could arise later. What tool(s), if any, will replace blogging?  What impact do blogs and other social media have on corporations?  How can companies engage bloggers when they leave their blogs, and should they? The panel will also investigate ways that corporations can accurately track and measure their blogging efforts, going beyond just tracking hits and visitors, to developing criteria to measure the true Return on Investment (ROI) for blogging. Overall, this session will provide a behind-the-scenes look at what it takes to "feed the machine," manage (internal and external) expectations, plan for growth, and how to use a corporate blog as a tool to better communicate with and understand customers.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060536
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Future of Corporate Blogs
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060573
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: The Insiders Guide to Angel Investing
DTSTART;VALUE=DATE-TIME:20080311T150000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog. Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060343
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: WordPress for Dummies
DTSTART;VALUE=DATE-TIME:20080311T153000Z
DTEND;VALUE=DATE-TIME:20080311T160000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060326
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Managing Online Forums
DTSTART;VALUE=DATE-TIME:20080311T160000Z
DTEND;VALUE=DATE-TIME:20080311T163000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060325
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Lead Generation on the Web
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T170000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Higher Education institutions are sometimes at a disadvantage when it comes to consistent branding of their websites. With hundreds of departments and units creating their own websites, how can a style guide be actively enforced without getting in the way of "academic freedom?" We'll be taking a look at some universities that seem to be on the right track and discuss what is the minimum amount of a style guide to get administrative backing. We'll also discuss how web shops can utilize web developer forums on campus to help promote a minimum style guide.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060352
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Can .edu Act Like a .com?
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Casual MMOs are one of the fastest growing and exciting areas of the entertainment industry.   From social, multi-player games on Facebook, to Korean imports like KartRider, the sector is booming.  Many of the pioneers in this field are making substantial revenues through a wide variety of innovative payment methods.  Join us and hear the secrets from the experts who are experimenting, and succeeding, with all sorts of novel commercial models including virtual item sales, subscriptions, advertising, and even physical merchandise.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060357
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Casual Multi-Player Online Games: Serious Revenues
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:As professional web designers and developers, we have more options than ever for how we want to spend our days.  Maybe we do our best work at home?  Or maybe it's amongst a large group of people where we really shine?  Regardless, technology (and flexible employers) have given us more freedom to examine these new avenues.  Join us as we discuss and share the pros/cons of these new venues. What works? What doesn't? And why?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060389
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Examining the Different Ways We Can Work
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Where do you go from here? How to enable the inspiration of SXSW week to fuel you, your organization and your creativity the other 360 days of this year? In this highly participatory session SXSW veterans and newcomers share their ideas and passion for maintaining the South-by-High of this week. Panelists will only talk for a short time. The remainder will be you, your challenges and solving them as a group in the "chair of destiny." We look forward to sending you in the sunlight.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060420
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How to Rawk After SXSW: Staying Inspired
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:2007 saw Silicon Valley firms release innovative and highly-engaging widgets that reached broadly across multiple open platforms. As a result, an astonishing portion of the internet audience as a whole visited and interacted with these widgets on a daily basis.  Aside from social networks, nowhere have widgets taken a stronger hold than in music. Visit official websites for Chris Brown, Radiohead, Dashboard Confessional, and scores of other artists and you'll find embedded chat rooms, music players, slideshows, video players, concert listings, artist avatars, polls, and many similar viral web applications. Last year and continuing into 2008, widget companies and record labels are working together to test new products, reach larger audiences and experiment with monetization. The business models for monetizing these audiences are only beginning to form. Can widgets help grow audiences for labels online? Can those audiences be monetized? This session will examine what's working, what's failing and what's to come - from a technical product perspective, as well as a business perspective, debated by internet and music industry leaders who are in the thick of things.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060423
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How Widgets Influence Music on the Web
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Does superior Kids' media come from our nostalgic sense of childhood, an instinctive creative impulse, commercial influences or a studied view of the way kids think and understand their world? From design to legal/social responsibilities online - and across multiple platforms, this conversation will cover topics such as Social Networking, Virtual Worlds, Entertainment, Education and Marketing to Kids. Experts will discuss interactive media that sparks imagination, inspires the desire to learn and communicate - not to mention generate commercial success.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060477
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Some Serious Fun: Interactive Media for Children
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A look at the growing number of music licensing and technology options for vloggers, producers, and video designers.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060478
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Soundtracks Seeking Films, Songs in Search of Directors
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060479
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Specialization vs. Doing it All
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How can we visualize the city of the future and create more interactive steps that lead to sustainability? How can we use technical simulations and games to build understanding of the resource-balanced world? What's the connection between an emerging Global Sustainable Society and video games?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060521
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Visualizing Sustainability
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Podcasts, widgets, blogs, oh my! As the social web commands increasing user attention across diverse demographics, social media has begun to see a new wave of online advertising. As all kinds of marketers embark on this new media frontier, it's critical that their plans provide value for users while also creating demonstrating positive ROI - either for brand or direct marketers. This session features panelists from all walks of the social media world. They will discuss the strategies and campaigns that have been the most successful in this new and evolving landscape, as well as up and coming trends we can expect to see throughout the rest of 2008.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060543
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Peas in a Pod: Advertising, Monetization and Social Media
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060544
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Next Generation Education: Bringing the New Web to Campus
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What makes a blog a success? Not the famous giant "here's $100 million for your startup" kind of success, but a business that's big enough to let the founders do what they intended, remain independent and provide great editorial quality and strong communities online. Meet four publishers who've done just that in diverse topic areas: Tech, Autos, Design, Celebrities. We'll dig into why they're successful, pry secret tips out of them, hear about their failures along the way and try to use their experiences to build a recipe for guaranteed success. Or at least a way to improve the chances. These four have been at it for years (two of them for a decade now) so they've learned plenty of lessons.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060553
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Independent Success: Bloggers Who Made It
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This session will demonstrate the latest in Rich Internet applications and experiences and how to use them to build stronger connections with your customers.  Specifically this session will cover what are the best types of Rich experiences to use for each stage of the customer journey.  Incorporating real examples and demos we will bring to life how  brands such as Starbucks, Dell and Expedia are using these types of online experiences to build strong customer connections.  This session will also demonstrate how to calculate Retrun On Investment (ROI) and monetize these experiences so that you can determine the level of investment necessary to generate the return the business needs. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060567
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Monetizing Rich Internet Applications
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:You have an idea. Assuming you own it (you might not!), how can you commercialize it, while protecting it? What can you do if someone steals it? Follow the lifecycle of an idea from conception through commercial exploitation, protection, and defense.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060581
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Following the Lifecycle of an Idea
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This is a joint panel session for both SXSW Film and SXSW Interactive registrants, and will be a one-on-one interview with the founder of The Tornante Company and new media studio Vuguru, will feature the former head of Disney turned media mogul discussing his past, present and future endeavors, as he builds new companies and models for entertainment consumption. Interviewing Eisner will be former SXSW Interactive Festival keynote speaker Mark Cuban.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060597
SUMMARY;LANGUAGE=en;CHARSET=utf-8:A Conversation with: Michael Eisner
DTSTART;VALUE=DATE-TIME:20080311T163000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In Creative Capital, Spencer Ante tells the compelling story of the enigmatic and quirky man--Georges Doriot--who created the venture capital industry. The author traces the pivotal events in Doriot's life, including his experience as a decorated brigadier general during World War II; as a maverick professor at Harvard Business School; and as the architect and founder of the first venture capital firm, American Research and Development. It artfully chronicles Doriot's business philosophy and his stewardship in startups, such as the important role he played in the formation of Digital Equipment Corporation and many other new companies that later grew to be influential and successful.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060550
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Creative Capital: Georges Doriot and the Birth of Venture Capital
DTSTART;VALUE=DATE-TIME:20080311T170000Z
DTEND;VALUE=DATE-TIME:20080311T173000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060577
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: Pro PayPal E-Commerce (Expert's Voice)
DTSTART;VALUE=DATE-TIME:20080311T173000Z
DTEND;VALUE=DATE-TIME:20080311T180000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Open Brand: When Push Comes to Pull in a Web-Made World argues that many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry. A radical business imperative emerges from these forces: open up to consumer involvement in your brand's messages and offerings. This book describes the On-Demand, Personal, Engaging and Networked experiences that will ensure brands' relevance in a web-made world.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060607
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Book Reading: The Open Brand: When Push Comes to Pull in a Web-Made World
DTSTART;VALUE=DATE-TIME:20080311T180000Z
DTEND;VALUE=DATE-TIME:20080311T190000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Music and the surrounding experience, including festivals and concerts, are more popular than ever.  At the same time, the music industry is facing seemingly insurmountable challenges, including lagging CD sales, piracy and the popularity of singles over albums. As labels struggle to invent new revenue streams, a number of ad-supported digital business models have emerged that enable free access to music and could prove to be a new hope for the music industry.  
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060300
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Ad-Supported Music, A New Hope for the Industry?
DTSTART;VALUE=DATE-TIME:20080311T190000Z
DTEND;VALUE=DATE-TIME:20080311T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Piracy can no longer be thought of as a nuisance.   It is the paradigm through which people obtain music.  This panel will discuss specific tactics on how piracy can be harnessed to our advantage and why it is a positive thing for the music industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060418
SUMMARY;LANGUAGE=en;CHARSET=utf-8:How Piracy Will Save the Music Industry
DTSTART;VALUE=DATE-TIME:20080311T190000Z
DTEND;VALUE=DATE-TIME:20080311T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This talk will delve into the secret techniques used by JavaScript library authors to create comprehensive libraries that work seamlessly across browser environments. We'll look at everything from fixes for strange browser quirks, tricks for gaining speed, to tips for writing smooth animations. This panel will be held by experienced JavaScript Library developers who have, cumulatively, many decades of JavaScript development experience under their belts. Everything discussed will be backed up with publicly available, rock-solid, code.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060469
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Secrets of JavaScript Libraries
DTSTART;VALUE=DATE-TIME:20080311T190000Z
DTEND;VALUE=DATE-TIME:20080311T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The Usability and Accessibility for the Web International Seminar, organized by the State Government of Nuevo Le-n and the Universidad de Monterrey, was held in July 26 2007.  At the conclusion of the two-day conference, the organizers issued the first Manifesto on Usability and Accessibility for Mexican Government Websites.  With input from conference participants and experts of UA web 2007, the Manifesto was signed by 23 Mexican states and 3 municipalities. The Manifesto states that , 'It is the duty of the creators and administrators of new technologies to improve people's quality of life. As administrators, our objective is to create and maintain websites that are both useful and easy to use for the widest possible audience: usable and accessible websites. We believe that government, academia and the private sector should work together to achieve this objective.' In this session we will look at the 10 point commitment contained within the Manifesto, meet the people who led the development of the document and learn more about the barriers and successes of implementing the Manifesto. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060499
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Mexican Manifesto
DTSTART;VALUE=DATE-TIME:20080311T190000Z
DTEND;VALUE=DATE-TIME:20080311T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060558
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Tuesday Keynote: Jane McGonigal
DTSTART;VALUE=DATE-TIME:20080311T190000Z
DTEND;VALUE=DATE-TIME:20080311T200000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Every popular website eventually runs into the same problem: how to scale. In general, you hope for as much traffic as possible when you are developing a new application, but what would happen if you actually got it? Could you keep up with the increase in users, data, bandwidth, servers, and everything else that makes your application go? This panel aims to expose some of the key issues that you will face as your traffic grows, with insight from people with proven track records working on complex, high volume systems. Topics such as load balancing, caching technologies, and database use will be discussed. The end goal is that we would like the audience to leave with a better understanding of the issues that they will face when their applications start to get material amounts of traffic, with the hope that they will be able to better plan for growth.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060362
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Considerations for Scalabale Web Ventures
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The all-knowledgable webmaster is long gone, replaced by groups of specialists. When they work well together awesome things happen. When they don't the results are ugly, insecure, inaccessible and slow, assuming they launch at all. What's the magic that great teams have in common, and what can we learn from them?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060370
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Creative Collaboration: Building Web Apps Together
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Open Source software is everywhere and powers the most sophisticated products.  Building on this work of others makes for strong foundations for your own products.  Learn about the pros and cons of using and participating in the open source community and how this participation can get your product out faster and better. Using examples taken from his work in commercial and open source projects, Jack will show what you get, both good and bad, from using and participating in open code.  He will also show how you can monetize components by dual licensing. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060401
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Getting There Faster By Using Open Code
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Green design and sustainability has influenced every major industry, including software. Green software applies green design and sustainability principles to the design, engineering, and architecture of software and hardware systems. Software, though intangible, has an intrinsic relationship to hardware. This panel explores what green software means, how sustainability can impact software products and corporate cultures, and how technology leaders can approach problem solving and innovation from a sustainable, green POV.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060407
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Green Software. Really?
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:A United States Navy trauma surgeon shares his experience caring for combat casualties in Ramadi, Iraq during a seven month stretch of the Iraq War. He describes the challenges in caring for critically wounded American troops, Iraqi civilians and security forces, and enemy combatants in an austere environment with limited resources and personnel. All the while he is able document his combat experiences and communicate with his family and friends back in the States with a videoblog maintained throughout his deployment.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060425
SUMMARY;LANGUAGE=en;CHARSET=utf-8:MASH Notes: A Military Surgeon's Videoblog from Iraq
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:his session is for anyone who ever wanted to take their art from daydream to reality. Eric Nail, a former musician and current author, will provide you with achievable measures you can take to publish that novel you've been wanting to write; art book of your paintings and photographs; or recording of those songs in your head. You'll also learn a few techniques for promoting it. Stop dreaming and start doing it!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060437
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Make Your Art Work for You! 
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the writer's strike, people are spending much more time online - and in new ways - than ever.  Viral video, widgets, mid-roll overlays, User Generated Video, social networks.  See and discuss some of the most innovative creative and tech out there addressing these new fields of creation and interaction - and the ways agencies and ad networks approach, engage, monetize and report on all of it.  How to's on getting your videos out to these platforms (and monetized!) - and what creative marketers can do to reach this new group of surfers in engaging and effective ways.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060440
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: What's New in Video Advertising
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Consumers cannot easily store, exchange, transmit, play and display all the data that they own.  The proliferation of media formats combined with outdated contractual restrictions are too limiting.  Services like YouTube and hardware like iPod's show that we need legal, business, product and technological innovation to enable next-gen playback mechanisms. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060441
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Managing Media: Is Your Music Collection About to Become Extinct
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:It couldn't be more clear that the 'Record Business' and 'Record Labels' are in deep shit. The traditional model is dead, artists are fleeing and the days of the record label being the artist's home and creative center are over. So, what were the record labels, why did they exist, and what do we learn from the mistakes of the past? As every artist and manager searches for the new model to invest their careers in, there MUST be some elements of this storied past that we can take with us into the future. Or are there? We will discuss the legacy of the labels, good and bad, as well as whether we can use the foundation of the burned out building to create a new environment for creative and talented artists to thrive in. Is it best to start completely from scratch? Is it possible to reach a global audience in mass numbers without having a large major label logo on your art? What were the qualities of a 'record man' that helped the artists feel understood, nurtured and supported while they created and performed their life's work? Do those people still exist and can they still gain artist's trust and have an impact on their careers? We will discuss where we have been and where we go from here.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060461
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Record Labels - What Were They?
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This session will outline ways for print publications to forge deeper, more satisfying relationships with readers through presence- and attention-centered microblogging services like Twitter, Jaiku and Pownce, as well as through audio and video services like Vimeo, blip.tv, YouTube and SoundSlides.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060464
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Roll Over Gutenberg, Tell McLuhan The News
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:San Francisco.  Chicago.  Philadelphia.  The list of governments that have tried and failed top-down municipal wireless projects around the country includes some of our nation's largest and most influential cities.  But is municipal WiFi therefore consigned to the dustbin, destined to fail wherever it's tried? "Take Municipal WiFi Back" will take an in-depth look at the viability of municipal WiFi networks around the country and whether top-down or emerging grassroots networks are best equipped to handle this pressing issue.  As broadband adoption grows and millions of WiFi hotspots pop up around the country, companies like FON are leveraging the strength of community WiFi to help build viable wireless solutions for major cities around the world. Grassroots approaches to WiFi have focused on leaving the bureaucracy behind, but face challenges in terms of expanding their reach and gaining momentum.  Top-down municipal networks promise ubiquitous coverage but have run up against formidable barriers concerning cost of construction, cost of maintenance, and implementation.  Both have a goal of eliminating unlawful WiFi "piggybacking" that opens up millions of Internet surfers to dangerous invasions of their personal privacy. Stop by this panel to find out the latest about attempts to bring safe, secure and ubiquitous WiFi coverage to our cities.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060485
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Take Municipal WiFi Back
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Consumers want all their entertainment on the mobile phone. They want to watch TV they find entertaining, where and when they want, making mobile TV relevant. Much like when the Internet was exploding, there's a rush to create mobile offerings, many without a clear value proposition or the right technology.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060496
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: The Future of Mobile Video
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:This panel will discuss the usage of music for various online formats, including (but not limited to) podcasting, blog MP3 postings, internet  radio, and vlogs (or other video). This session will address the different copyrights, licensing, and royalties associated with different types of use.  Learn how and why you need to get copyright and/or licensing clearance for the music you use, and which clearances you need  for which uses in order to operate legally.  We will also discuss copyright royalties, royalty payments, and royalty collectors, including SoundExchange, ASCAP, BMI, and SESAC.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060507
SUMMARY;LANGUAGE=en;CHARSET=utf-8:The Trials and Tribulations of Using Music Online
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060568
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: New Media Powering Entertainment
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Living outside metropolitan areas limits your chances of finding a mentor with expertise in your area of the arts.  Learn how to take this process to the virtual realm from a teacher running a nationwide mentor community that helps students create and perform live music.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060578
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Virtual Mentoring for Real Life Success in Music
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Want to continue that interesting discussion? This is a chance for anyone to run a short demo, presentation, discussion, or Q&A.; Open format is your opportunity to shine, share your innovation, creation, or even gripes (if you like).  After the Sessions are over, attendees will be able to choose their favorite. Monday's Open Format will conclude with a "Drop your Pants" session, where you are given a chance to present a two minute shameless plug to discuss a new passion, project or product you think may be of interest. At two minutes we beat the gong of transition and feed you to the lions of punctuality who do not delay in their chance to maul you.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 6
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060583
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Open Format
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The video on-demand (VOD) distribution market is gaining momentum. From web downloads to set-top boxes and DVR purchases, it is becoming increasing viable delivery vehicle for filmmaker's work and a new revenue stream for producers and studios. Find out where the on-demand market is headed as we talk to the leaders in the industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060602
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Filmmakers On Demand	
DTSTART;VALUE=DATE-TIME:20080311T203000Z
DTEND;VALUE=DATE-TIME:20080311T213000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Do you make online videos? Are you interested in online video production?  If so, stop by this meetup for food, drink and great conversation. Hosted by Adobe.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Day Stage
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060616
SUMMARY;LANGUAGE=en;CHARSET=utf-8:SXSW Clicks: Online Video
DTSTART;VALUE=DATE-TIME:20080311T213000Z
DTEND;VALUE=DATE-TIME:20080311T223000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Concrete implementable ideas on what to do, and what not to do, in order to succeed, and love what you do in the process. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060349
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Building a Startup You Love is Hard
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What is the post-industrial, post-internet concept of full sustainability?  How can we integrate new, regenerative ways of human thinking-and-acting in relationship to nature, community, and economy? What else but the full productive power of global enterprise can enable us to invent and adopt these new ways in time and at the scale required ?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 9
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060353
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Can Enterprise Save the World
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:So you've played Wii sports? But what's next for the wii? The Nintendo Wii has enjoyed great success as an entertainment system, with sales surpassing other next generation game systems. Can its revolutionary input devices be used for non-entertainment purposes, such as education? Computer based training has traditionally used standard interface devices, such as a mouse, keyboard, and monitor. Can the Wii's motion sensing and wireless pointing capability create more engaging and immersive learning experiences? Simply put; can it increase the learning retention rate? So far there have been some non-entertainment uses of the wiimote in medical applications like physical therapy. Also, the low cost of the wiimote has led to an explosion of homebrew experimentation. However, there are almost no examples of it being used for education yet. Panelists for this session include instructional designers, game designers, and software engineers with e-learning experience. This session will explore the idea of teaching with these devices when the goal is to teach, not entertain. But can wii do both?
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 8
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060354
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Can Wii Learn? Using Wiimotes in E-Learning
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In 2008, a team of filmmakers will create an exquisite corpse (google 'surrealists') feature film to explore how narrative changes when it is collectively owned. Each team will create a 5 minute segment on film or video. When they are finished, they will pass the last minute of their film to the next team, along with headshots of the actors involved, and an object featured in their segment. No other information will change hands. The next team must incorporate one of these elements into their piece and will have 2 weeks to write, cast, shoot, and edit their segment. The final product will be a feature-length film, in which all of the elements that make up the narrative will be revealed for the first time.  The panel, comprised of the major creative filmmaking roles (director, writer, DP, editor, actor) will discuss the changing rules of content creation, new ways to look at content mashups and their implications. The panel will explore issues of ownership in the world of YouTube, creative control, traditional story structure, and what happens to all of these when they are shattered by an arbitrary set of rules that mandate surrender of control.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 12AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060360
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Communal Narrative: Exquisite Corpse Filmmaking
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The way we work today involves heavy-duty collaboration online. We're using tools that, on their own, are pretty lightweight to get things done - we're keeping one another appraised of our status, blogging the inspirations that move our work forward, and generally keeping a finger on each others' pulses as we move through our days. But is all of that making us any more productive? As we have to manage more and more of our colleagues and friends through these tools, the appeal of "Friend List Zero" tends to grow. How can we manage to stay productive while maintaining our presence online? We'll discuss how we use the tools we love, how they help (and hurt) us get things done, and strategies for finding a balance.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060384
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Do You Have to Disappear Completely to Get Things Done?
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:What futures emerge when everything is hyperlocal and the boundaries between what is real and virtual disappear? Will our current social media tools lead us to a participatory panopticon? Take a futurists' tour of emerging social technologies and tap into the collective genius of fellow SXSWers. In this session we'll present four possible scenarios about social technologies in the year 2025 and ask the audience to join us - and each other - in an interactive deep dive to explore the implications of each for the present and the future. Get out of your seat and into the future!
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room B
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060398
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Futurists' Sandbox: Scenarios for Social Technologies in 2025
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The term guerrilla communication refers to unconventional forms of communication and/or intervention in more conventional processes of communication. Communication guerilla is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for political interventions by playing with representations and identities, with alienation and over-identification. The talk's starting point will be a rather trivial insight: information and political education are completely useless if nobody wants to listen. Guerrilla communication doesn't focus on arguments and facts like most leaflets, brochures, slogans or banners. In its own way, it inhabits a militant political position, it is direct action in the space of social communication. But it doesn't aim to destroy the codes of power and signs of control. Communication guerrillas do not intend to occupy, interrupt or destroy the dominant channels of communication, they focus on detourning and subverting the messages transported. But what's new about all this? Nothing. But standing on the shoulders of earlier avantgardes, communication guerilla doesn't claim the invention of a new politics or the foundation of a new movement. It is merely continuing an incessant exploration of the jungle of communication processes, of the intertwined and muddled paths of senders, codes and recipients.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room C
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060410
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Guerrilla.com
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:The living web is reconfiguring the concept of self. Web designers and developers need to understand the "Human OS" - the "layer stack" of identity, reputation, attention and presence - and how that understanding can help incorporate effective incentives into the DNA of a social platform. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060450
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Online Identity: And I *Do* Give a Damn About My Bad Reputation
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:In June 2007, Flickr launched its first localized versions of the site, expanding the interface from one language to eight. In this session you'll hear from Flickr's lead internationalization engineer about the social and technical challenges involved in the internationalization, and the solutions we used to overcome those problems. This talk will be of particular interest to attendees from ventures which have yet to approach the international arena, providing ideas on how to prepare for international expansion, and when to actually consider "pressing the big red button". But we also hope it will offer a broader glimpse into the way this busy, ever growing site handles large-scale challenges.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room A
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060486
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Taking Over the World: the Flickr Way
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Working with people is hard enough, but what if you're not even in the same room? This panel will provide practical tips for managing contributors via email and the web, keeping people happy and motivated in the absence of face-to-face interaction, and other common issues facing distributed teams. Learn how to find and keep staff whom you may never see in person, discover resources and tools to make your job easier, and share ways to fight staff fatigue.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060531
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Working Over the Web: Managing Distributed Staffs
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:With the recent rate hikes impacting Internet radio, only the big guys benefit. Or do they? Will Internet radio look and sound like FM in the next five years? If so, how can the little guys survive? And, considering the challenges and costs, why would they even want to?  This session will explore the positive and negative aspects of entering and staying in the Internet radio space, discuss how to make independent Internet radio work financially, and provide expert opinion on the future of Internet radio. 
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 10
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060552
SUMMARY;LANGUAGE=en;CHARSET=utf-8:FM 2.0: The Future of Internet Radio
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:It's self-evident that digital media discovery and distribution, user experience and engagement has irrevocably changed media and the Web. Everyone is a producer, peer-promoter and P2P distributor. Views of YouTube videos exceed  many television programs. Albums and films hit the sharing scene before they are commercially available. But despite this enormous activity, it seems we may not have thought this through yet.  The outcome of an underlying tech battle among open and closed media formats, players and systems, including but not limited to MP3 versus DRM, will lead either to further fragmentation or convergence. There are some people pursuing a vision of an Open Media Web convergence, an extension of the Web's open standards foundation to digital media. This conversation is about the current tools, opportunities and challenges dotting the future of the Media Web.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room Ballroom E
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060560
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Core Conversation: Rock'n' Rebirth: The Future of the Open Media Web
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Is machinima finally ready to become a mainstream filmmaking platform? Multimedia artist and filmmaker Douglas Gayeton spent nearly a year locked in a spare room on his Northern California farm filming his experiences inside an online virtual world called "Second Life".  The result was "Molotov Alva and His Search for the Creator", a documentary recently purchased by HBO.  This special screening will be followed by a conversation between the filmmaker and James "Hamlet" Au, noted author of the recently published *Making of Second Life* (HarperCollins).  They discusse the filmmaker's machinima methods and strategies, the series of events which led HBO to purchase the property, and offer advice for taking your own machinima projects into the big time.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 19AB
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060580
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Is Your Machinima Ready for Hollywood?
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:How two TV vets turned the TV model on its head, launching the first network-quality Internet series while maintaining ownership and creative control.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 18ABCD
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060593
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Quarterlife: A Wild Journey From Internet to TV
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT

BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Sitting proudly at the heart of the UK and on the doorway to Europe, the West Midlands Region is the best-connected, most complete location for business success. Whether you seek a location for growth, new markets or suppliers, our unique region could be your business opportunity. The region, which has long been a hotbed of entertainment games development, is leading the way in terms of both industry applications of serious games as well as academic research into the field. To continue to bolster its position as a key driver for the serious games industry, the region has invested in a number of initiatives including the Interactive Digital Media Project, Warwick University's Digital Laboratory and the Serious Games Institute. The region's expertise is in following sectors: Education, Healthcare, Corporate Training and Simulation. This is bolstered by strong technology and media sectors that act as the supply chain to this emerging industry.
LOCATION;LANGUAGE=en;CHARSET=utf-8:Room 5
URL:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060594
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Sponsored Panel: Serious About Games Dot Com
DTSTART;VALUE=DATE-TIME:20080311T220000Z
DTEND;VALUE=DATE-TIME:20080311T230000Z
END:VEVENT
END:VCALENDAR